This annual report presents an overview of Saint Louis Science Center audience data gathered through a variety of evaluation studies conducted during 2013. This report includes information on the Science Center's general public audience demographics and visitation patterns, gives an overview of visitors' comments about their Science Center experience, summarizes major trends observed in the Science Center's tool for tracking educational programs, and presents highlights from a front-end evaluation of a new agriculture exhibit and a summative evaluation of the the Youth Exploring Science
Rockman et al (REA), in partnership with Marti Louw and the University of Pittsburgh Center for Learning in Out-of-School Environments (UPCLOSE) conducted a summative evaluation in Summer 2014 of an aquatic macroinvertebrate digital teaching collection (macroinvertebrates.org) containing voucher specimens from the Carnegie Museum of Natural History (CMNH) in Pittsburgh, PA. The digital teaching collection groups three orders of aquatic insects (stoneflies, caddisflies, and mayflies), and users can click on a specific insect and get information on its genus, habitat, behaviors, size, abundance
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University of Pittsburgh Center for Learning in Out-of-School-Environments (UPCLOSE)Camellia Sanford-Dolly
The Wildlife Conservation Society (WCS) contracted RK&A to conduct audience research for the Central Park Zoo (Zoo), located in the heart of New York City. As part of the study, RK&A explored the value visitors’ place on their Zoo experiences and the ways in which visitors use the Zoo and surrounding area. Findings from the study provide the WCS with a preliminary understanding of their visitors and lay the groundwork for a second phase of audience research. How did we approach this study? RK&A conducted in-depth interviews to explore visitors’ thoughts and perceptions of the Zoo, as well as
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Wildlife Conservation SocietyStephanie DowneyRandi Korn
The Natural History Museum of Los Angeles County (NHMLAC) contracted Randi Korn & Associates, Inc. (RK&A) to conduct audience research for the Page Museum (the Page) and La Brea Tar Pits (Tar Pits) as part of an overall strategy to examine the site’s current state and determine plans for its future. How did we approach this study? We designed the study to examine and compare Page Museum visitors’ and non-visitors’ perceptions of the Tar Pits and Page Museum; the meaning they construct from their experience; and their knowledge of current scientific research happening at the site. We conducted
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Natural History Museum of Los AngelesStephanie DowneyEmily Craig
GECCo was designed for Junior and Cadette Girl Scout troops. Using the patch structure used in Girl Scouts, the TERC team developed six patches focused on energy conservation topics. Troops were expected to complete three patch activities and an additional “Energy Challenge” activity in order to earn each patch. Initially, 65 troops were recruited for the Field Test. Of those, 44 troops (38 Juniors and 26 Cadettes) completed the patches. Most troops who dropped out did so due to competing activities rather than because of a lack of interest. A total 483 girls (326 Juniors and 157 Cadettes)