The impact of four half-hour science programs aired on commercial children's radio was assessed by Dr. Barbara Flagg of Multimedia Research in a causal-comparative between-groups study with prebroadcast and postbroadcast questionnaires. Of 253 fourth graders, 34% listened to one or more shows of the Kinetic City Super Crew series. Significantly more girls listened than boys. Listeners and Non-listeners did not differ on background variables of ethnic status, science attitudes, science reading and television viewing, and participation in seven of eight common at-home science activities
NEON, Inc. a not-for-propfit corporation, proposes a television series for children, initiallyu 30 programs, suitable for daily or weekly broadcast, for home viewing via PBSA (with appropriate availability elsewhere). Program length: 30 Minutes. The premise: Three Wufniks--creatures from the cartoom world--draw their way into our world and with the help of children, undertake the adventure of finding our what it's all about. Thesek characters (played by adult professional performers in structurally sophisticated fantasy/animal costumes), move from dthe uncertain world of animated film into a range of encounters with ourrock-solid environment, get to know children and adults, scientists and laypeople, and must continually reconstruct their naive theories and their image of life on earth. The concept, designed to appeal to five- to nine-olds, combines education with entertainment (and is inclusive of other age groups, such as parents, to enhance educational effect). School and other non-broadcast distribution of program elements is planned, plus ancillary materials including computer software and print. The educational approach is interdisciplinary, with emphasis both on content and the development of positive attitudes towards science and mathematics; sub-objectives geography and history. The Principal Investigators are a television producer experienced in science programming for children, and a scientist with extensive children's educational television background. Program appeal for girls and minorities is integarl to the design; project staff will also cover a broad spectrum. Encouragement of science-and math-related audience activities is a project objective. Planning includesds extensive outreach and promotion related to the show premise.
WGBH Educational Foundation is producing a prime time television series and informal education outreach component entitled 'A Life of Science.' Each of the six one-hour programs in the series will profile a contemporary woman scientist: Lydia Villa-Komaroff, biologist; Melissa Franklin, physicist; Misha Mahowald, computational neuroscientist; Marcia NcNutt, geologist; Lynda Jordan, biochemist; and Patty Jo Watson, archaeologist. The stories will present their scientific quests and careers but also will be about scientific lives. An outreach plan, which centers around a national campaign called 'The Missing Persons Investigation,' will target two primary constituencies: girls and boys 11-14 years of age and their adult teachers and youth service community leaders. The project will serve these audiences in formal school-based settings as well as in the informal settings of community-based organizations and institutions. Beyond these immediate target groups, the outreach project will reach a broad and diverse national public through related activities including demonstrations exhibits, community campaigns at local public television stations, and media partnerships. A comprehensive promotion plan has been devised to inform the public of both the series and the outreach component of the project.
The Foundation for Advancements in Science and Education (FASE) is requesting a planning grant to explore the feasibility and potential of establishing a specialized educational news service aimed at both commercial and noncommercial news programs. During this planning phase they will: convene an Advisory Board to review and refine the project. This committee will examine such issues as what types of information should be included in such a news service, how stories will be selected and by whom, how accuracy and balance of each story will be determined, and how to assess the effectiveness of the effort in terms of impact on viewers interests, knowledge, and action; conduct market research to ascertain the receptiveness of the television news markets to an information product of this type, analyze the methods by which stories could be effectively and economically distributed, and assuming that feasibility of such a project is established, develop a specific plan for proceeding in a larger and longer-term scope.
DATE:
-
TEAM MEMBERS:
Steven HeardKathie HeardJudy TaussigRob Mikuriya
The Self Reliance Foundation is requesting a $50,000 grant to plan a nationally broadcast Spanish language outreach program for science and environmental education in cooperation with the Hispanic Radio Network (HRN). HRN currently produce and distribute two Spanish language radio programs. Their plan is to incorporate into these programs information about ways parents and other adults can help children improve their math and science skills; about educational resources, scholarships, and career opportunities in the sciences; about the importance of science in everyday lives; and other information on current topics in science and the environment. Special attention will be paid to information relevant to Hispanic migrant workers. The PI for the planning grant will be Jeff Kline, General Manager of HRN. Key HRN staff to be involved in the planning include Consuelo Luz, producer of "Buscando la Belleze," and Enrique Gil, co-producer of "Salvemos Nuestro Planeta. Vincente Llamas, Principal Investigator for the Comprehensive Regional Center for Minorities in Las Vegas will be a principal consultant.
READING RAINBOW, produced by Nebraskans for Public television/Great Plains National ITV Library, is a fifty part continuing PBS children's television series which entices children ages five through eight to read good books. The present project seeks to integrate quality science books into their nationally successful PBS series, thus encouraging children's interest in science and making science books more visible. Six science programs have been produced with prior NSF support; this award will support the production of nine additional half hour READING RAINBOW programs with scientific themes that will become an integral part of the on-going series. A special promotional effort will also be funded to reach early elementary teachers who have not yet discovered Reading Rainbow programs. Targeted at five to eight years olds, READING RAINBOW receives heavy in- school use as well as at-home viewing. It is carried by virtually all PBS affiliates, reaching 95% of the nation's households and 8 million series viewers. In addition to receiving all major children's television awards, READING RAINBOW has demonstrated both increased summer reading and increased requests by title for the books reviewed. The opportunity for increasing attention to science books for early readers is outstanding. NSF support is 31% of the total budgeted; the remainder will be provided by the Kellog Company, the Corporation for Public Broadcasting, and by PBS station.
DATE:
-
TEAM MEMBERS:
Twila LiggettLee RockwellJack McBride
Children's Television Workshop is embaring on a ground- breaking experiment in informal science education: the production of an entertaining animated series of 13 half- hour programs for Saturday morning commercial television, based on David Macaulay's bestselling book, The Way Things Work. The audience will be six- to eleven-year olds, with special focus on minority and economically disadvantaged children. The series' primary goal will be to entertain children with lively and appealing characters in a dramatic storyline, while stimulating children's interest in the scientific principles behind the workings of familiar machines and illustrating the action of their parts. NSF support will enable CTW to adapt the CTW Model -- the collaborative process used in earlier NSF-supported programs, 3-2-1 Contact and Square One Tv -- to the opportunities of the animation format and the realities of the partnership with a commercial network. Through a development agreement with CBS, CTW has begun the process of developing the series concept, characters, and storylines. Upon successful completion of this phase, production will follow with an anticipated broadcast premiere in fall 1992. NSF's $2.36 million support will allow this project to be possible by completing the series' funding; it will allow CTW to conduct significant formative research and summative analyses of educational impact, and to reach large minority and economically disadvantaged audiences through wider promotion and the creation and distribution of complementary print materials.
National Public Radio is seeking to expand its coverage of scientific issues in two ways: through the creation of a new Environmental Reporting Unit, and through the introduction of SCIENCE FRIDAY, a two hour call-in talk show dedicated to scientific issues. Each of these projects will be supported by an extensive outreach effort targeted at local schools, community groups, science museums, and nature centers. Through the Environmental Reporting Unit, NPR plans to produce eight to ten half hour documentary reports per year on critical environmental issues. Each of these reports will be available to listeners on cassette and will be accompanied by supporting documentation. The SCIENCE FRIDAY team will engage NPR's audience in a lively debate on questions ranging from nuclear physics to archaeology. In addition, SCIENCE FRIDAY will travel to high schools and museums across the country and engage in question and answer sessions with students, teachers, parents and school administrators. These "on the road" segments will be supplemented by live broadcasts from annual meetings of the National Association for Science (NAS) and the American Association for the Advancement of Science (AAAS). Through these efforts, NPR will be able to draw listener attention to the need for improved science and mathematics education, while helping listeners make informed evaluations of current public policy in these areas.
WGBH Educational Foundation seeks support from NSF to add a Science Unit to its Descriptive Video Service. In their original proposal they cited three objectives: to produce universally available narrative audio descriptions of public television science program for visually impaired Americans, to disseminate information regarding the availability of the programs, and to raise funds for additional program descriptions. A modest evaluation plan was included. With the funds requested here, they will describe NOVA, NATURE, and THE NEW EXPLORERS. Other programs will be added in the subsequent years. This request is for the support of the first year of a three-year projection.
DATE:
-
TEAM MEMBERS:
Laurie EverettGerry FieldSharon KingLaura Oftedahl
Children's Television Workshop will plan how science and mathematics can be incorporated into the plot line of the series, GHOSTWRITER. The major work to be undertaken during this planning phase will be to assemble a group of science and mathematics educators to work with a subgroup of the existing series advisory board and with series content and research staff to: o examine the interrelationships among disciplines such as science, mathematics, and English and language arts within the context of GHOSTWRITER, o explore the integration of science and mathematics into GHOSTWRITER and devise educational goals that reflect the outcome of this exploration, and o generate content topics and presentation techniques that will address these mathematics and science goals in GHOSTWRITER.
DATE:
-
TEAM MEMBERS:
Joel SchneiderEve HallHelen LesterMarjorie KalinsEdward AtkinsRita Weisskoff
BACKYARD SAFARI (Working Title) is an engaging series of 26 half hour programs designed to introduce topics in Natural Science to children ages four to six. The series will be shot on-location and hosted by an appealing young women of color, who will serve as a role model to female and minority children who are normally disenfranchised from participation in science. A variety of settings and topics will be used that appeal to all preschoolers -- from urban/inner cities to surburbia to Appalachia. A special feature of the series will be an animated gnome - like character called Crinkleroot. Using the rotoscope technique similar to that in the "Who Framed Roger Rabbit?", Crinklroot will interact in screen with the host and special, acquired footage. Thus, Crinkleroot is able to do things the host can't do -- for example, interacting with time-lapse photography as a flower blooms, or as a spider climbs its web. Outreach to parents and childcare providers will be an important part of BACKYARD SAFARI. It is imperative to communicate that all children, regardless of race, sex, or disability are "science material." Activities will be developed that engage adults and children in hands-on, physical science activities using materials commonly found in any home or school.
DATE:
-
TEAM MEMBERS:
Twila LiggettCecily TruettLaurence LancitBarbara Flagg
KCTS has received support for the production and outreach for the second season of 'Bill Nye the Science Guy.' Each program in the 39 program series will focus on a single science theme developed around two or three learning outcomes and is presented with a fast and colorful pace and style suited for today's generation of nine and ten year old viewers. The host, Bill Nye, joins viewers and guests as they explore science topics in his laboratories and in field locations. Children also will perform on-camera experiments in a home setting. In most shows, guest scientists and celebrities, selected to ensure a diverse representation, will be featured. Segments in the programs include: 'Check it Out' a small experiment performed in the lab or at home by child actors. 'Try This at Home' an experiment viewers may attempt at home after receiving instructions on the air. 'Way Cool Scientist' a scientist demonstrating his or her work as it relates to the topic of the program. 'Music Video Parody' video tailored to popular music genres such as rap or 'grunge' or pop music. 'Consider the Following' Bill presents a concept to the viewer in a one on one segment. 'Big Demonstration' Bill, in the laboratory, uses equipment to demonstrate an element of the theme. 'Celebrity Cameos' featuring both teen and adult celebrities with a high recognition factor. 'Fake commercials' like the music videos, humor ous parodies of advertising. Outreach for the second season will include a quarterly newsletter to be mailed to viewers homes. This eight page newsletter will include regular columns such as 'Ask Bill' and 'Try this at Home.' It will be designed to appeal to children ages 8 to 12 and will contain a column for parents. During the second season, at-home science kits will again be available to viewers. These free kits will enable children and their families to perform scientific experiments together at home. The video series will be produced by McKenna/Gottlieb Producers Inc. and KCTS Television and will be syndicated for broadcast by Buena Vista Television (the syndication division of Disney Productions). The second season also will be broadcast daily on PBS. This will give the series a presence on both public broadcasting and on commercial television in many markets. Buena Vista Television will provide $3,000,000 toward the production budget and PBS will provide $2,000,000 for production. KCTS is seeking a corporate underwriter to provide $1,000,000 for additional outreach and promotion. Elizabeth Brock of KCTS will be Executive in Charge of the project. Bill Nye is the principal science writer for the series as well as host of the series. The series producers will be Erren Gottlieb and James E. McKenna. These four people will serve as Co-PI's of the project. The advisory committee consists of scientists, science educators, evaluators, and curriculum developers. Members include: H. Prentice Baptiste, Arthur B. Ellis, Caroline Herzenberg, Gilbert S. Omenn, Senta A. Raizen, Matthew H. Schneps, Paul H. Williams, Carole Ann Kubota, and Sally Luttrell-Montes.
DATE:
-
TEAM MEMBERS:
Elizabeth BrockWilliam NyeJames McKennaErren Gottlieb