This article describes the research effort of ASTC and Reach Advisors to explore the motivations and engagement levels of visitors to science museums. The team discovered surprising and telling information about mothers who visit with their children. This article explores the survey methodology, key findings including helpful terms to describe four types of visitors, and conclusions with recommendations.
In this article, Carlos Plaza, exhibit developer and bilingual communications specialist at the Miami Science Museum, summarizes the museum's general guidelines and strategies for writing and designing bilingual exhibitions. These guidelines address label hierarchy, personnel (translators and editors), interpretation vs. translation, regional variation, and layout and design.
This article describes how some museums are expanding their partnerships with schools and encouraging teachers to view museums as more than field trip destinations. This article describes the benefits of museum schools, citing the advantages of the symbiotic relationship between the museums and schools, the value of inquiry-based learning, and the professional development opportunities for teachers.
In this article, science center and museum professionals, artists, and educators from around the world share their projects, programs, exhibitions, and initiatives that combine science and art.
In this article, Julie Bowen, vice president, content, at TELUS Spark in Calgary, Alberta, Canada, explores the current state of exhibitions in the field and speculates on the future direction of exhibits. Bowen discusses new innovative trends in the field.
In this article, Wendy Pollock, ASTC's Director of Research, Publications, and Exhibitions, and J. Shipley Newlin, Program Director for Physical Sciences at the Science Museum of Minnesota (SMM), discuss "Wild Music: Sounds & Songs of Life," an exhibit produced by a partnership between ASTC, SMM, and the Music Research Institute at the University of North Carolina at Greensboro. The unique design approach incorporated sound experiences for a wider range of users, including visitors who are blind or have low vision, as well as created an overall sound environment that was meaningful and
This article questions the way museums define leadership within their institutions. Authors Julie I. Johnson and Randy C. Roberts propose new ways of thinking about how leaders and followers across the institution take and support initiative. According to the authors, investment in museum leadership is in effect an investment in museums as leaders in their communities.
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Julie I. JohnsonRandy C. RobertsKatie McCarthy
This article describes the goals and methodology of the Field Museum in Chicago's Calumet Environmental Education Program (CEEP) in the Calumet region of southeast Chicago. The program engages students grades 4-12 in science by letting them apply what they have learned to real-life community conservation issues. Evaluation highlights and lessons learned are also included.
This article explores the particular challenges and opportunities for science centers in working on a relationship between the Western science paradigm and traditional knowledge systems. Included are key principles to keep in mind when promoting science, while still respecting traditional cultural values and individuals' cultural identities.
In this article, Katherine I. Goodall, Director for Institutional Advancement at ASTC, describes the challenges and opportunities science centers face in these difficult economic times. This article provides a high-level overview of the complex subject of financial viability, and includes descriptions of private and public funding trends, earned income, increasing value for visitors, and key lessons learned.
This article summarizes key findings of the American Association of University Women (AAUW)'s research report, "Why So Few? Women in Science, Technology, Engineering, and Mathematics" (2010). The report profiles research that demonstrates how social and environmental factors—including stereotypes, cultural beliefs, and implicit bias—act as barriers to girls’ and women’s full participation in these fields. This article provides a brief explanation of their findings and recommends what science centers and museums can do to promote girls' participation in science and math. The full report is