During this session at the 2013 Visitor Studies Association Annual Conference the authors discussed our preliminary framework for addressing the question of how to evaluate an evaluation. The three-part framework—(1) Worth of the Intervention, (2) Appropriateness of the Evaluation Study, and (3) Usefulness for Stakeholders—comprises a set of criteria for evaluating summative evaluations. The authors shared early impressions from in-progress work on practical applications of the framework, solicited feedback on the framework, and brainstormed ideas for innovative evaluation tools and measures
Research on cultural cognition suggests that members of the public process science-related information by assessing its coherence with values and commitments that connect them to important affinity groups. This suggests a two-channel science communication strategy that combines information content with cultural meanings selected to promote open-minded assessment of information across diverse groups. Hear about this research and explore public engagement strategies for improving science communication followed by Q & A.