Research on cultural cognition suggests that members of the public process science-related information by assessing its coherence with values and commitments that connect them to important affinity groups. This suggests a two-channel science communication strategy that combines information content with cultural meanings selected to promote open-minded assessment of information across diverse groups. Hear about this research and explore public engagement strategies for improving science communication followed by Q & A.
This article explores the particular challenges and opportunities for science centers in working on a relationship between the Western science paradigm and traditional knowledge systems. Included are key principles to keep in mind when promoting science, while still respecting traditional cultural values and individuals' cultural identities.