In the 1980s in the United States, the traditional science center business and mission models worked well. Science centers were the most prominent source for informal science learning with financial support from governments and donors and a quasi-monopoly on IMAX films, science store merchandise, and interactive exhibits. A science center’s exhibit department would devise interesting exhibits, and the marketing department simply advertised that content to whatever audience might be interested. From today’s perspective, those were relatively simple times.
Things began to change in the 1990s
Today’s science centers are becoming more aware of changes in their local contexts and are concerned about playing a role in building and contributing to society. The Mechelen Declaration, resulting from the Science Centre World Summit 2014 held in Mechelen, Belgium, clearly expresses this commitment with two of its goals (SCWS, 2014):
1. “We will investigate how to engage even more effectively with local communities and increasingly diverse audiences.”
2. “We will take the lead in developing the best methods for engaging learners and optimizing their education in both formal and