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resource research Media and Technology
Reflecting on the practice of storytelling, this practice insight explores how collaborations between scholars and practitioners can improve storytelling for science communication outcomes with publics. The case studies presented demonstrate the benefits of collaborative storytelling for inspiring publics, promoting understanding of science, and engaging publics more deliberatively in science. The projects show how collaboration between scholars and practitioners [in storytelling] can happen across a continuum of scholarship from evaluation and action research to more critical thinking
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TEAM MEMBERS: Michelle Riedlinger Jenni Metcalfe Ayelet Baram-Tsabari Marta Entradas Marina Joubert Luisa Massarani
resource research Media and Technology
Public confidence in research is important for scientific results to achieve societal impact. Swedish surveys suggest consistent but differing levels of confidence in different research areas. Thus, certain research-related factors can be assumed to have a decisive influence on confidence levels. This focus-group study explores the role of different narratives in shaping public confidence in research. Findings include four themes with potential to increase or decrease public confidence: Person, Process, Product and Presentation. The results offer insights as to how public confidence in
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TEAM MEMBERS: Fredrik Brounéus Maria Lindholm Gustav Bohlin
resource research Media and Technology
This research develops a conceptual framework for telling visual stories about science using short-format videos, termed SciCommercial videos, that draw upon marketing communication. The framework is illustrated by an exemplar, the Good Whale Watching video, which is explained using a visual rhetoric keyframe analysis. Finally, the effectiveness of the video is evaluated as a science communication tool using an empirical online survey with 1698 respondents. The results highlight the benefits of using video for storytelling about science by using our framework formula, modified from marketing
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TEAM MEMBERS: Wiebke Finkler Bienvenido León
resource research Media and Technology
Can we really say what type of story has impact on us, and what type of story does not? Evidence suggests that we can. But we need to better understand the way that stories work on us, at a neural and empathetic level, and better understand the ways that the elements of stories, such as structure and metaphor work. By combining scientific research with the deeper wisdom of traditional storytelling we have both a deep knowledge married to scientific evidence — which can be very powerful tools for science communicators.
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TEAM MEMBERS: Craig Cormick
resource research Media and Technology
The last three decades have seen extensive reflection concerning how science communication should be modelled and understood. In this essay we propose the value of a cultural approach to science communication — one that frames it primarily as a process of meaning-making. We outline the conceptual basis for this view of culture, drawing on cultural theory to suggest that it is valuable to see science communication as one aspect of (popular) culture, as storytelling or narrative, as ritual, and as collective meaning-making. We then explore four possible ways that a cultural approach might
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TEAM MEMBERS: Sarah Davies Megan Halpern Maja Horst David Kirby Bruce Lewenstein
resource research Media and Technology
There is a renewed interest amongst science communication practitioners and scholars to explore the potential of storytelling in public communication of science, including to understand how science storytelling functions (or could fail) in different contexts. Drawing from storytelling as the core theme of the 2018 conference of the Public Communication of Science and Technology (PCST) Network, we present a selection of papers, essays and practice insights that offer diverse perspectives. Some contributions focus on the cultural and structural qualities of science stories and its key success
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TEAM MEMBERS: Marina Joubert Lloyd Davis Jenni Metcalfe
resource project Professional Development, Conferences, and Networks
This three-year project focuses on professional research experiences for middle and high school STEM teachers through investigations of the Great American Biotic Interchange (GABI). Each year 10 teachers (in diverse fields including biology, chemistry, earth and environmental sciences, and oceanography) and three to five professional paleontologists will participate in a four-phase process of professional development, including: a (1) pre-trip orientation (May); (2) 12 days in Panama in July collecting fossils from previously reported, as well as newly discovered, sites; (3) a post-trip on-line (cyber-enabled) Community of Practice; and (4) a final wrap-up at the end of each cohort (December). In addition, some of the teachers may also elect to partner with scientists in their research laboratories, principally located in California, Florida, and New Mexico. The partners in Panama are from the Universidad Autónoma de Chiriquí (UNACHI), including faculty and students, as well as STEM teachers from schools in Panama. Teachers that participate in this RET will develop lesson plans related to fossils, paleontology, evolution, geology, past climate change, and related content aligned with current STEM standards.

The GABI, catalyzed by the formation of the Isthmus of Panama during the Neogene, had a profound effect on the evolution and geography of terrestrial organisms throughout the Americas and marine organisms globally. For example, more than 100 genera of terrestrial mammals dispersed between the Americas, and numerous marine organisms had their interoceanic distributions cut in half by the formation of the Isthmus. Rather than being considered a single event that occurred about 4 million years ago, the GABI likely represents a series of dispersals over the past 10 million years, some of which occurred before full closure of the Isthmus. New fossil discoveries in Panama resulting from the GABI RET (Research Experiences for Teachers) are thus contributing to the understanding of the complexity and timing of the GABI during the Neogene.

This award is being co-funded with the Office International and Integrative Activities.
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TEAM MEMBERS: Bruce MacFadden
resource research Media and Technology
This guide compiles lessons learned by seven Portal to the Public Network (PoPNet) sites as well as remaining challenges and recommendations for organizations planning similar efforts in the future. PoPNet sites used the Portal to the Public Guiding Framework to build relationships with local scientists, prepare them for public engagement using Portal to the Public training materials, and feature them at public programs.
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resource evaluation Public Programs
With funding from the NASA Science Activation program, the Space Science Institute (SSI) launched NASA@ My Library in 2016. The vision of NASA@ My Library was to help public libraries and state library agencies increase NASA and STEM learning opportunities for library patrons throughout the U.S., including those in geographic areas and populations currently underserved in STEM education. SSI worked closely with its partners, including the American Library Association (ALA), Cornerstones of Science (CoS), the Lunar and Planetary Institute (LPI), and the Pacific Science Center’s Portal to the
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TEAM MEMBERS: Carrie Liston Sarah Armstrong Ginger Fitzhugh
resource research Public Programs
Face-to-face conversations between scientists and public audiences in an informal learning environment provide a valuable opportunity to support public engagement with scientific research. These types of experiences have significant benefits for members of the public and for scientists. For public audiences, interacting face-to-face with a scientist can expand awareness of the range of careers in science, spark new questions about scientific topics, and increase interest in learning more about the scientist’s topic (Tisdal, 2011; Ong, 2014). Scientists, too, are positively impacted by this
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resource project Exhibitions
NASA@ My Library is made possible through the support of the National Aeronautics and Space Administration (NASA) Science Mission Directorate as part of its Science Activation program. The project is led by the National Center for Interactive Learning (NCIL) at the Space Science Institute (SSI) in partnership with the American Library Association (ALA) Public Programs Office, Lunar and Planetary Institute (LPI), and Education Development Center (EDC). From 2016-2020, 78 public libraries (75 partner libraries and 3 pilot libraries), 18 State Library Agencies, 6 Portal to the Public Network sites, and 30 NASA-funded scientists participated in the project. More than 225,000 library patrons were reached through their efforts.

In 2021-2022, public libraries, universities, and state library agencies will participate in the project to increase and enhance STEAM learning opportunities in their communities, with an emphasis on reaching audiences underrepresented in STEM education and professions. 
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TEAM MEMBERS: Keliann LaConte Paul Dusenbery Anne Holland James Harold Melanie Welch Lainie Castle Christine Shupla Jessica Santascoy Ginger Fitzhugh
resource research Media and Technology
‘Catan’® (1995) is a multiplayer tabletop game with global sales of over 20 million copies. Presented here is an exploration of the steps that were taken in the development of the ‘Catan: Global Warming’ expansion, from prototype to final design. During the playtesting of the game the feedback that we received from a variety of playtesters indicated that the game mechanics (rather than any accompanying story) were an effective and elegant way of developing dialogue around a specific topic, in this instance global warming. We conclude that in order to develop such a game, consideration must be
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TEAM MEMBERS: Sam Illingworth Paul Wake