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resource research Media and Technology
The fields of science education and science communication are said to have developed as disparate fields of research and practice, operating based on somewhat different logics and premises about their audiences. As the two fields share many of the same goals, arguments have been made for a rapprochement between the two. Drawing inspiration from a historical debate between the scholars John Dewey and Walter Lippmann, the present article is a case-oriented theoretical contribution applying models from science education and science communication in relation to a current socio-scientific issue
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TEAM MEMBERS: Erik Fooladi
resource project Exhibitions
The Montana Natural History Center, in collaboration with the University of Montana, will develop an exhibit to showcase a selection of the university's extensive fossil collection. This new exhibit will help create inclusive, inquiry-based, educational opportunities for preschoolers through adults. University faculty will guide specimen interpretation and story development. The exhibit will explore modern research into evolution in a time of climate change, sharing ongoing university research and highlighting STEM careers and citizen science work. The project is based on interests identified through surveys, museum visitor recommendations, and a member focus group.
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TEAM MEMBERS: Drew Lefebvre
resource research Media and Technology
The popularity of the anti-vax movement in the United States and elsewhere is the cause of new lethal epidemics of diseases that are fully preventable by modern medicine [Benecke and DeYoung, 2019]. Creationism creeps into science classrooms with the aim of undermining the teaching of evolution through legal obligations or school boards’ decisions to present both sides of a debate largely foreign to the scientific community [Taylor, 2017]. And one simply has to turn on the TV and watch so-called science channels to be bombarded with aliens, ghosts, cryptids and miracles as though they are
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TEAM MEMBERS: Alexandre Schiele
resource research Public Programs
Public acceptance of vaccination and Genetically Modified (GM) food is low and opposition is stiff. During two science festivals in France, we discussed in small groups the scientific evidence and current consensus on the benefits of vaccination and GM food safety. Our interventions reinforced people's positive opinions on vaccination and produced a drastic positive shift of GM food opinions. Despite the controversial nature of the topics discussed, there were very few cases of backfire effects among the 175 participants who volunteered. These results should encourage scientists to engage more
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TEAM MEMBERS: Sacha Altay Camille Lakhlifi
resource research Informal/Formal Connections
Many studies have examined the impression that the general public has of science and how this can prevent girls from choosing science fields. Using an online questionnaire, we investigated whether the public perception of several academic fields was gender-biased in Japan. First, we found the gender-bias gap in public perceptions was largest in nursing and mechanical engineering. Second, people who have a low level of egalitarian attitudes toward gender roles perceived that nursing was suitable for women. Third, people who have a low level of egalitarian attitudes perceived that many STEM
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TEAM MEMBERS: Yuko Ikkatai Azusa Minamizaki Kei Kano Atsushi Inoue Euan McKay Hiromi M. Yokoyama
resource research Media and Technology
One part personal reflection, one part literature synthesis. This essay reflects on official statistics, common misunderstandings, and the COVID-19 numbers we're all becoming increasingly familiar with. The author calls on news audiences and journalists alike to become more knowledgeable about what official statistics can and can't do -- and to question the epistemic priority that so many people reflexively give to numbers by paying attention to what is not included.
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resource project Media and Technology
This RAPID was submitted in response to the NSF Dear Colleague letter related to the COVID-19 pandemic. This award is made by the AISL program in the Division of Research on Learning, using funds from the Coronavirus Aid, Relief, and Economic Security (CARES) Act. The major public policy of social distancing relies, in part, on the cooperation of younger and healthier people who may not experience symptoms and can spread the virus unknowingly to more vulnerable populations. Science journalists, who are on the front lines of covering the pandemic, can play an important role in educating millennial audiences about the science behind the virus, how it is transmitted and effective ways to prevent the virus from spreading. This award will help the STEM field better understand how to engage millennial audiences with effective COVID-19 media content and to urgently capture professional knowledge on crisis reporting. KQED and Texas Tech University are suited to rapidly implement a science media informal science learning project targeting millennials and younger audiences in light of their current NSF-funded "Cracking the Code: Influencing Millennial Science Engagement" collaborative research and evaluation project (DRL 1810990 and 1811091). The project team has built a functional research protocol for its media practitioner and academic researcher collaboration, and will apply these new RAPID funds to complement on-going efforts, mobilize the existing team, research protocol, and research tools to respond to the communication challenge of reaching younger adults posed by COVID-19. Content to be created includes: 1) Radio broadcasts - daily news coverage, live talks; 2) A real-time blog - live Coronavirus updates and 3) Social media content on Facebook, Instagram and Twitter.

The project team will explore the following research questions:


How could COVID-19 coverage be designed to best inform, engage and educate millennials and younger audiences about the science of virus transmission and prevention?
What are some best practices for crisis reporting, as journalists respond to both constantly updated information and changing audience needs, that can be used by media outlets (such as advisors PBS Digital Studios, PBS NewsHour, NOVA, NPR Science, and more)?


The research protocol centers around "media testing cycles," which are time-bounded studies (5 months long) exploring a subset of research questions about the effectiveness of KQED's science content (articles, videos, social media posts and radio reporting) at reaching younger audiences. Steps include identifying problems that are suited for empirical examination; formulating plausible competing hypotheses on the nature of those problems and their potential solutions; and crafting study designs calculated to support valid, realistic inferences on the relative strength of those hypotheses. Data will be gathered from COVID-19 audience "chatter" from Twitter and Facebook through Crimson Hexagon, a social media listening platform. In addition to the social media listening, researchers will conduct a thematic analysis of the questions currently being collected through the audience engagement platform Hearken, where KQED has gathered nearly 2,000 questions to date about the virus and lifestyle changes. This data will also help the project team understand knowledge gaps about prevention and transmission of the virus. These two qualitative studies will be conducted concurrently and reported to KQED journalists quickly to inform reporting.

Texas Tech researchers will create a virus transmission and prevention knowledge assessment. This assessment will be validated using a national online survey. The project will examine knowledge differences based on, for example, generation and gender. TTU will examine relationships between performance on this assessment and two relevant measures: science curiosity and ordinary science intelligence. The national survey will help identify what knowledge gaps are present in which audiences. Using this information, KQED journalists will develop "explainers" and other news content, to meet audience needs and to fill knowledge gaps.

This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum
resource project Public Programs
The primary objective of this study is to document how people learn the science of the COVID-19 pandemic in real time, how they activate this scientific knowledge towards informed decision making, and how these processes change over time. This study is intended to produce additional insights on how such learning is shaped by equity concerns and contextual factors. For example, researchers will document how the ways in which people learn the science of COVID-19 are mediated by the sources of information they have access to and leverage, as well as what supports them in doing so. The research will further document how people leverage their understandings of COVID-19, alongside other forms of knowledge and concerns in their decision-making. This study may serve a crucial role in aiding the public understanding of where structural points of informational failure might occur. It may also reveal where and how the public engages or resists community action strategies to mitigate spread and suffering through when, how and why they gather, share, and make sense of scientific data. This RAPID was submitted in response to the NSF Dear Colleague letter related to the COVID-19 pandemic. This award is made by the AISL and ECR programs in the Division of Research on Learning, using funds from the Coronavirus Aid, Relief, and Economic Security (CARES) Act.

This research will draw upon a conceptual framework of consequential learning and a methodological framework of narrative inquiry. Sixty participants in Lansing, Michigan and Seattle, Washington will participate over the course of one year in cyclical interviews, focus group conversations and experience sampling approaches. Documents and resources named and used by the participants in their learning will be collected and analyzed. Attention will be paid to science learning in the following areas as the primary focus: a) the science of SARS-CoV-2 and the relationship between virus and disease, b) viral transmission, and c) origination, replication and spread. A key focus will also be how people use scientific data and evidence-based explanations when developing understandings and making decisions with respect to the pandemic. This research is urgent and timely because the COVID-19 pandemic is projected to occur in multiple waves over approximately 18 months. Insights may produce basic understanding about rapid science learning, policy strategies, school-based practices and resources for use within current and future waves. Socioscientific crises differentially impact people, with effects felt more significantly by vulnerable people. Thus, this study will address the urgent call for investigation into factors and experiences of low-income individuals and families who are trying to educate themselves on continually changing data during an international health crisis.

This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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TEAM MEMBERS: Angela Calabrese Barton Leslie Herrenkohl Elizabeth Davis
resource project Media and Technology
This RAPID was submitted in response to the NSF Dear Colleague letter related to the COVID-19 pandemic. This award is made by the AISL program in the Division of Research on Learning, using funds from the Coronavirus Aid, Relief, and Economic Security (CARES) Act. COVID-19 presents a national threat to the health of children and families, presenting serious implications for the mental and physical health of children. Child development scientists have already warned of increasing stress levels among the U.S. child population, especially those in low-income families of color. In addition, Latino children are disproportionately impoverished, and benefit from culturally relevant information. Parents and caregivers need to be armed with effective science-based strategies to improve child prospects during this global crisis. Harnessing well-established partnership (including with local TV news partners and parent-serving organizations) strengthens the potential for broad impacts on the health and well-being of children and families during the COVID-19 pandemic. As the pandemic persists, widely disseminating accurate research-based strategies to support parents and families, with a focus on low-income Latino parents, is crucial to meeting the needs of the nation's most vulnerable during this global crisis. The award addresses this urgent need by producing research-based news videos on child development for distribution on broadcast television stations that reach low income Latino parents. The videos will communicate research-based recommendations regarding COVID-19 in ways that are relatable to Latino parents and lead to positive parenting during this pandemic. A "how to" video will also be produced showing parents how to implement some of the practices. Project partners include Abriendo Puertas, the largest U.S. parenting program serving low-income Latinos, and Ivanhoe Broadcasting.

Research questions include: 1) What information do parents need (and potentially what misinformation they are being exposed to)? 2) What are they sharing? 3) How does this vary geographically? 4) Can researchers detect differences in public engagement in geographic areas where TV stations air news videos as compared to areas that don't? This project will use data and communication science research strategies (e.g. natural language processing from online sites where parents are asking questions and sharing information) to inform the content of the videos and lead to the adoption of featured behaviors. Data from web searches, public Facebook pages, and Twitter posts will be used to gain a window into parents' main questions and concerns including information regarding hygiene, how to talk about the pandemic without frightening their children, or determining veracity of what they hear and see related to the pandemic.

This organic approach can detect concerns that parents may be unlikely to ask doctors or discuss in focus groups. Methodologically, the researchers will accomplish this by natural language analysis of the topics that parents raise; the words and phrases they use to talk about specific content; and any references to external sources of information. Where possible, the researchers will segment this analysis by geography to see if there are geographical differences in information needs and discourse. A research brief will share new knowledge gained with the field on how to respond to national emergencies, such as the COVID-19 pandemic, using local TV news and reinforcement of messages across contexts. The findings from this award will provide a knowledge base that can be utilized to better inform responses to national emergencies in the future. By broadly disseminating these findings through a research brief, the project?s innovative research will advance the field of communication science.

This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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TEAM MEMBERS: Alicia Torres
resource project Media and Technology
This RAPID was submitted in response to the NSF Dear Colleague letter related to the COVID-19 pandemic. This award is made by the AISL program in the Division of Research on Learning, using funds from the Coronavirus Aid, Relief, and Economic Security (CARES) Act. The public must be made aware in a clear, responsible way about the role of science to help bring this pandemic under control and prevent future outbreaks. This project will allow the NewsHour to go beyond their daily reporting of the medical information about the pandemic, to inform the public about the difference scientific research/ research conducted by scientists and medical professionals can make in attacking such a dire threat. The PBS NewsHour has the capability to quickly mobilize its science journalists and national distribution infrastructure to produce at least six broadcast segments and additional digital materials reporting on this on-going scientific work. They will interview scientists, researchers and experts in genomic analysis, computer tracking, vaccine production, and social epidemiology showing what they are doing to test, treat, track and stop the spread of COVID-19, to create vaccines that may prevent further transmission, and to measure the social impact of the disease. These segments will be broadcast nationwide on local PBS stations and distributed on their website, YouTube, and social media channels. Viewership of the NewsHour is extensive reaching 2.5 million people nightly via broadcast and almost 33 million YouTube views per quarter. During a recent quarter, they reached 72.6 million on Facebook and garnered 86.8 million Twitter impressions.

The research team, Knology, will conduct a study to assess 1) where US adults are primarily getting information about COVID-19; 2) their perception of personal and public responsibility; 3) behaviors they have taken and/or plan to take, and when; 4) their social values. Knology will develop a survey instrument with adopted items and modules used in prior collaborations to develop a baseline understanding of the relationship between news consumption and attitudes about COVID-19 risk. The survey will be hosted using Qualtrics. Survey data will be gathered from a representative sample of US adults (N = 1000) recruited using the online software system, Prolific. A recent PBS NewsHour/NPR/Marist poll will be used as a baseline. Once potentially identifying information like demographics are aggregated, these formative data and topline results will be shared openly through the Knology website to support other researchers and journalists.

This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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TEAM MEMBERS: Patti Parson
resource research Media and Technology
COVID-19 has put science in a tricky spot. The good news, as National Academy of Sciences President Marcia McNutt explains, is that scientific expertise is back in high demand: “When the chips are down and everything is on the line and you can be the next person in the hospital bed, it’s the experts that you want to listen to.” But there’s a serious potential downside for science in having the public’s ear: today’s high-profile expert assertions can be disproven by tomorrow’s events. For example, if public health interventions such as social distancing are effective, COVID-19-related deaths in
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TEAM MEMBERS: Dietram Scheufele Nicole Krause Isabelle Freiling Dominique Brossard
resource project Public Programs
The concept of One Health emphasizes the connection between human health, the health of animals and the health of the environment – with the goal of improving all health. The One Health approach supports collaborations between physicians, veterinarians, dentists, nurses, ecologists, and other science, health and environmentally-related disciplines. The One Health approach is increasingly important as our population rises, agriculture intensifies, and habitat destruction increases.

The goal of our “One Health” project is to increase adolescents’ understanding of One Health concepts and the importance of One Health collaborations. We will accomplish this by developing and disseminating: (1) Classroom lessons for high school students that are case-based, incorporate hands-on activities, and align with the Next Generation Science Standards, and; (2) Activities for middle and high school students that are suitable for use in a variety of informal (non-school) education settings. During this five-year project we will:
• Collaborate with scientists and life science teachers to develop case-based, hands-on One Health lessons for high school students.
• Develop and use a reliable and valid pre/post assessment to determine the impact of the One Health lessons on student learning.
• Implement a dissemination plan in which we will recruit, train and support a national network of “teacher-presenters” to lead professional development workshops for their peers throughout the US.
• Develop activities that will be used for middle school and high school One Health field trip programs at the University of Rochester’s Life Sciences Learning Center.
• Collaborate with informal educators to create One Health activities to be used in their outreach programs.

This project is significant because it will improve students’ understanding of the One Health approach to promoting the health of people, animals, and the environment. This project will also significantly impact teachers’ awareness of One Health, and how One Health concepts are aligned with NGSS and can be incorporated into their existing curriculums. This project is innovative because it will develop One Health lessons and activities for use in a variety of settings, through partnerships with scientists, science teachers, and informal science educators. This project will also feature an innovative model for disseminating the One Health lessons to teachers nationwide using peer-to-peer professional development.
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TEAM MEMBERS: Dina Markowitz