Ruff Family Science is an exploratory project funded by the National Science Foundation (NSF) that aims to foster joint media engagement and hands-on science exploration among diverse, low-income parents and their 4- to 8-year-old children. Building on the success of the PBS series FETCH! with Ruff Ruffman, the project leverages FETCH’s funny and charismatic animated host, along with its proven approach to teaching science, to inspire educationally disadvantaged families to explore science together. More specifically, the project is undertaking a research and design process to create prototype
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.
This RAPID project was submitted in response to the NSF Dear Colleague letter (NSF 17-128) related to Hurricane Harvey along the Gulf Coast. The PBS NewsHour team will produce 9 stories for national distribution using multiple broadcast and online channels that will engage the public and increase their understanding of the science and engineering research being conducted to better predict and mitigate the impact of future storms. Hurricane Harvey was the first of several storms in 2017 that hit first Texas then Florida and the Caribbean creating unprecedented devastation. This project aims to help the public better understand the science behind storms, and how scientists and engineers are actively collecting data, developing new models, using new technologies, and studying the environmental recovery. The PBS NewsHour team has in place experienced science journalists, production facilities, and a distribution network that can quickly develop media stories based on the work of scientists and engineers in the field, many of whom are funded by NSF. The NewsHour has a strong track record of telling stories that are scientifically accurate yet highly engaging and understandable to a diverse audience. Researchers from several universities including Texas A&M, Rice University, and Norfolk State University are advising the NewsHour team and may also be featured in some of the media. The team will also use their existing collaboration with education researchers at New Knowledge, Inc. to seek audience feedback on proposed/produced media.
The potential audience reach of these stories is extensive. Stories that are broadcast on the nightly PBS NewsHour reach 1.6 million people. The NewsHour's website currently reaches 6 million while their YouTube channel has 40 million views. They have a growing audience of younger viewers who mainly get their news on social media channels such as ScienceScope and Apple News. EXTRA is another service offered just for teachers.
This paper analyzes data collected but not reported in the study featured in van der Linden, Leiserowitz, Feinberg, and Maibach [van der Linden et al., 2015]. VLFM report finding that a “scientific consensus” message “increased” experiment subjects' “key beliefs about climate change” and “in turn” their “support for public action” to mitigate it. However, VLFM fail to report that message-exposed subjects' “beliefs about climate change” and “support for public action” did not vary significantly, in statistical or practical terms, from those of a message-unexposed control group. The paper also
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. This project will develop and test intergenerational science media resources for parents that are participating in adult education programs and their young children. The materials will build on the research-based and successful children's television program, Fetch with Ruff Ruffman. The target audience includes parents enrolled in adult education programs who lack a high school diploma or are in English as a Second Language classes. These resources will support parents' engagement in science activities with their children both in the adult education settings as well as at home. Adult and family educators will receive professional development resources and training to support their integration of the parent/child activities. Project partners include the National Center for Families Learning, Kentucky Educational Television, and Alabama Public Television,
The goals of the Ruff Family Science project are to: (1) investigate adult education settings that feature an intergenerational learning model, in order to learn about the unique characteristics of adults and families who are enrolled in these programs; (2) examine the institutional circumstances and educator practices that support joint parent/child engagement in science; (3) iteratively develop new prototype resources meet the priorities and needs of families and educators involved in intergenerational education settings; and (4) develop the knowledge needed to create a fuller set of materials in the future that will motivate and support diverse, low-income parents to investigate science with their children. The research strategy is comprised of three main components: Phase 1: Needs Assessment: Determine key motivations and behaviors common to adult education students who are also parents; surface obstacles and assets inherent in these parents' current practices; and examine the needs and available resources for supplementing parents' current engagement in family science learning. Phase 2: Prototype Development: Iteratively develop two prototype Activity Sets, along with related educator supports and training materials, designed to promote joint parent-child engagement with English and Spanish-speaking families around physical science concepts. Phase 3: Prototype Field Test: Test how the two refined prototype Activity Sets work in different educational settings (adult education, parent education, and parent and child together time). Explore factors that support or impede effective implementation. Sources of data for the study include observations of adult and parent education classes using an expert interview protocol, focus groups, adult and family educator interviews, and parent surveys.
Over the seven years prior to this award, the principal investigator from George Mason University and a national team of scientists, professional societies, science communication researchers, and broadcast meteorologists have been engaged in an effort to include in TV and other weather broadcasts information about current research on the interactions of climate and weather. A Climate Matters network has been established that involves 350 weathercasters at 218 stations, in 119 media markets, nationwide. A particular focus of the initiative has been to help the public become more familiar with the science behind how their local weather and its trends are related to the dynamics of the climate. Many communities nationwide are engaged in deliberations about how to understand, plan for, and adapt to the potential impacts of changes in their weather on important factors pertaining to their economy and well-being, such as natural resources, natural disasters, agriculture, industry, and health. The goal of this continuing project is to expand the quantity and nature of the coverage of such information into the news segments of local news media. By stimulating local reporting on climate impacts and their relationships to personal and community-wide decision-making, this project will potentially help millions of Americans better understand and respond to critical factors that are affecting their lives. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.
The project involves five inter-related, complementary activities: (1) Knowledge building through formative research and process evaluation, specifically in-depth interviews and random sample surveys of journalists in each of the participating journalism professional societies; (2) Recruiting 400 news directors, producers, reporters and additional weathercasters into the Climate Matters network; (3) Providing climate reporting training and professional development to members of the network; (4) Producing and distributing Climate Matters reporting packages to all members of the network on a near-weekly basis; and (5) Evaluating the impacts of the climate reporting on public understanding of science.
DATE:
-
TEAM MEMBERS:
Edward MaibachSusan HassolBernadette PlackyRichard CraigTeresa Myers
The Exploratorium’s livestream of the August 2017 Total Solar Eclipse reached over 63 million people. Live programs in English and Spanish provided an informal learning experience outside the museum. Over 2.75 million people viewed on-demand videos on eclipse science. Sixty major media providers rebroadcast the livestream telescope feed.
Edu, Inc. conducted a summative evaluation of the NASA-funded project. The study reveals that the Exploratorium successfully disseminated eclipse science and STEM content through media channels and a mobile app, delivering a museum experience to online
In March of 2016, a total solar eclipse occurred in the southwestern pacific; and in August of 2017, a total solar eclipse occurred across a broad swath of the United States. The Exploratorium launched a 2.5 year public education program—Navigating the Path of Totality—that used these two total solar eclipses as platforms for sparking public engagement and learning about the Sun, heliophysics, and the STEM content related to both. These sequential eclipses provided an unprecedented opportunity to build and scaffold public engagement and education. Our strategy was to start the public engagement process with the 2016 eclipse, nurture that engagement with resources, activities and outreach during the 17 months between the eclipses, so that audiences (especially in the U.S., where totality was visible in multiple areas across the country) would be excited, actively interested, and prepared for deeper engagement during the 2017 eclipse. For the August 2017 eclipse, the Exploratorium produced live telescope and program feeds from Madras, OR and Casper, WY. The Exploratorium worked with NASA to leverage what was a once-in-a-lifetime experience for millions to bring heliophysics information and research to students, educators, and the public at large through a variety of learning experiences and platforms.
The core of this project was live broadcasts/webcasts of each eclipse. To accomplish these objectives, the Exploratorium produced and disseminate live feeds of telescope-only images (no commentary) of each eclipse originating them from remote locations; produce and disseminate from the field live hosted broadcasts/webcasts of each eclipse using these telescope images; design and launch websites, apps, videos, educator resources, and shareable online materials for each eclipse; design and deliver eclipse themed video installations for our Webcast studio and Observatory gallery in the months that lead up to each eclipse and a public program during each eclipse; and conduct a formative and summative evaluation of the project.
These broadcasts/webcasts and pre-produced videos provide the backbone upon which complementary educational resources and activities can be built and delivered. Programs and videos were produced in English and Spanish languages. As a freely available resource, the broadcasts/webcasts also provide the baseline content for hundreds if not thousands of educational efforts provided by other science-rich institutions, schools, community-based organizations, and venues. Platforms such as NASA TV and NASA website, broadcast and online media outlets such as ABC, NBC, CBS, CNN, MSNBC and PBS, as well as hundreds of science institutions and thousands of classrooms streamed the Exploratorium eclipse broadcasts as part of their own educational programming, reaching 63M people. These live broadcasts were relied upon educational infrastructure during total solar eclipses for institutions and individuals on the path and off the path alike.
Polar Extremes: Enhancing Experiential Digital Learning is an integrated media and research project produced by the PBS science series, NOVA, that will bring polar science to informal learners through traditional storytelling and experiential, digital learning environments. Stark, cold, and seemingly frozen in time, the top and bottom of the Earth feel other-worldly, completely removed from our everyday existence. Yet, nothing could be further from the truth. The Arctic and Antarctic exert profound influence over our entire planet. Disturbances in these icy realms can send transformative ripples around the globe, altering the circulation of the atmosphere and oceans, and affecting every form of life. And although the poles might seem constant and everlasting, they--like our planet--are always changing, with a deep and complex past. NOVA will provide informal science learners access to specialized research happening at the ends of the earth, introducing them to today's scientists exploring the major drivers of the climate, uncovering the deep history of past paleoclimates, or perfecting climate and weather models. The project includes: a 2-hour nationally broadcast PBS documentary (working title Polar Extremes); a NOVA Polar Lab, an experiential interactive learning platform on polar science; and a Polar Exploration Initiative consisting of a 10-part YouTube series, a collection of 360 videos, virtual field trips, and social media reporting "on location" from Antarctica, along with other polar-themed video, radio and digital journalism. It also includes a research program conducted in collaboration with the University of California, Santa Barbara (UCSB) to study how narrative-driven and experiential learning can foster informal learning in polar science across a diverse array of audiences. NOVA, the most popular science program on television, with a robust digital presence, will bring current polar science to millions. NOVA will use a range of media to transport viewers to remote polar locations, to interact with polar scientists, manipulate polar data, or vicariously explore the frozen tundra--using a mix of learning approaches. This project will develop and test the impact of two forms of informal learning: traditional narrative-driven storytelling and active, experiential learning. Both components will be developed through audience research, formative evaluation or pilot testing, and experiments. The overarching goal is to determine the best way to combine and leverage traditional and interactive media technologies to educate the public about polar science. How can these modes enhance learning outcomes? The study uses the Informal Science Learning "strand framework" developed by the National Research Council in Learning Science in Informal Environments: People, Places, and Pursuits (2009). Because different age groups and socioeconomic backgrounds may engage differently with different types of learning materials and platforms, the project components are designed to test a variety of different learning approaches, with different audiences. This study will be one of the first to address the relative efficacy of various forms of experiential education and whether active versus vicarious experiential learning depends on the characteristics of the learners. As engagement technologies continue to evolve, this project will help inform how to best design and apply them effectively. The project will apply these new lessons specifically to present polar research to the public and to offer audiences an opportunity to explore and learn about these remote regions in new ways that bring them to life, make them relevant, and enhance learning outcomes. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. The project has co-funding support from the Office of Polar Programs (OPP).
DATE:
-
TEAM MEMBERS:
Paula ApsellLisa LeombruniJulia CortHunter Gehlbach
Women continue to be underrepresented in computer science professions. In 2015, while 57% of professional occupations in the U.S. were held by women, only 25% of computing occupations were held by women. Furthermore, the share of computer science degrees going to women is smaller than any STEM field, even though technology careers are the most promising in terms of salaries and future growth. Research suggests that issues contributing to this lack of computer science participation begin early and involve complex social and environmental factors, including girls' perception that they do not belong in computer science classes or careers. Computer science instruction often alienates girls with irrelevant curriculum; non-collaborative pedagogies; a lack of opportunities to take risks or make mistakes; and a heavy reliance on lecture instead of hands-on, project-based learning. Computer science experiences that employ research-based gender equitable best practices, particularly role modeling, can help diminish the gender gap in participation. In response to this challenge, Twin Cities PBS (TPT), the National Girls Collaborative (NGC) and Code.org will lead Code: SciGirls! Media for Engaging Girls in Computing Pathways, a three-year project designed to engage 8-13 year-old girls in coding through transmedia programming which inspires and prepares them for future computer science studies and career paths. The project includes five new PBS SciGirls episodes featuring girls and female coding professionals using coding to solve real problems; a new interactive PBSKids.org game that allows children to develop coding skills; nationwide outreach programming, including professional development for informal educators and female coding professionals to facilitate activities for girls and families in diverse STEM learning environments; a research study that will advance understanding of how the transmedia components build girls' motivation to pursue additional coding experiences; and a third-party summative evaluation.
Code: SciGirls! will foster greater awareness of and engagement in computer science studies and career paths for girls. The PBS SciGirls episodes will feature girls and female computer science professionals using coding to solve real-world challenges. The project's transmedia component will leverage the television content into the online space in which much of 21st century learning takes place. The new interactive PBSKids.org game will use a narrative framework to help children develop coding skills. Drawing on narrative transportation theory and character identification theory, TPT will commission two exploratory knowledge-building studies to investigate: To what extent and how do the narrative formats of the Code: SciGirls! online media affect girls' interest, beliefs, and behavioral intent towards coding and code-related careers? The studies aim to advance understanding of how media builds girls' motivation to pursue computer science experiences, a skill set critical to building tomorrow's workforce. The project team will also raise educators' awareness about the importance of gender equitable computer science instruction, and empower them with best practices to welcome, prepare and retain girls in coding. The Code: SciGirls! Activity Guide will provide educators with a relevant resource for engaging aspiring computer scientists. The new media and guide will also reside on PBSLearningMedia.org, reaching 1.2 million teachers, and will be shared with thousands of educators across the SciGirls CONNECT and National Girls Collaborative networks. The new episodes are anticipated to reach 92% of U.S. TV households via PBS, and the game at PBSKids.org will introduce millions of children to coding. The summative evaluation will examine the reach and impact of the episodes, game and new activities. PIs will share research findings and project resources at national conferences and will submit to relevant publications. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.
Research tells us that media -- be it on television or film or in the form of radio podcasts -- are the most widely utilized and trusted sources for public science, technology, engineering, and mathematics (STEM) learning. Media narratives can shape opinions and knowledge about STEM as well as either reduce or enhance cultural biases and perceptions of STEM. However, little is known about the process by which STEM media professionals develop and assess mastery of "STEM Media," or to what extent evidence-based communication strategies and data-supported effective practices are considered and used by creators of STEM media. This conference proposal will bring together STEM professionals and media creators to determine how STEM media makers develop and assess expertise in STEM media making and articulate best practices. The goal is to promote cross-industry collaboration between media producers, STEM professionals and communication researchers in crafting evidence-based media for the public. The project will also create a 2-year STEM Media Fellows program as well as expand the Science of Communication Strand at two Jackson Hole Wildlife Film Festivals (JHWFF) and at the Science Media Awards and Summit in the Hub (SMASH) conference in 2018. The work will be led by Jackson Hole WILD, a nonprofit professional organization, in partnership with Colorado Mesa University.
The project will employ three strategies to advance effective STEM media production and product effectiveness. First, an initiative to provide professional development in Communication Science will be part of the 2017 and 2018 Jackson Hole WILD conferences to increase the attending STEM media professionals' understanding of evidence-based practices. The content will be presented through structured sessions at the conferences with recordings of the sessions made available online as well as through partner organizations. Second, the STEM Media Fellows program will recruit emerging STEM professionals who are interested in media making. The goals of the STEM Media Fellows program are to prepare these diverse STEM professionals with knowledge and skills for media development, and form collaborations among the STEM professionals and media creators. Third, in collaboration with Colorado Mesa University, the project will conduct a Delphi study to determine how mastery of STEM media making is acquired and assessed. The Delphi study will involve gathering perceptions and experiences from the world's leading STEM communicators and media makers regarding how they learned to be professionals and how they would determine the level of expertise of other STEM media makers. The results of the Delphi study will synthesize models and identify best practices that could be used to inform the STEM media industry efforts to align media production with evidence-based practices. These results will be disseminated through appropriate peer-reviewed journals, industry associations, and other outlets of research on informal science education. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.
DATE:
-
TEAM MEMBERS:
Ru MahoneyLouis NadelsonLisa Samford
Lineage is a comprehensive educational media and outreach initiative that will engage individuals and families in learning about deep time and evolution, helping audiences come to newfound understandings of the connections between the past, present, and future of life on Earth. The project is a partnership between Twin Cities PBS (TPT) and the Smithsonian Institution's National Museum of Natural History and is linked to the opening of that museum's new Deep Time Fossil Hall in June 2019. The project includes a two-hour film for national broadcast on PBS, and a 20-minute short version for exhibition in science centers. The documentaries will show how scientists, using paleontology, genetics, earth science and other disciplines, can reconstruct in detail the origins of living animals like birds and elephants, revealing their ancient past as well as evidence of ecological change that can inform our understanding of Earth today. Extensive educational outreach will include the creation of "Bone Hunter," an innovative VR (Virtual Reality) game designed for family co-play that engages multiple players in the process of paleontology as they piece together a fossil in a digital lab. Bone Hunter and other collaborative educational activities will be deployed at Family Fossil Festivals that will attract multi-generational learners. One such Festival will take place at the Smithsonian Institution in Washington, D.C., while others will be based at geographically diverse institutions that serve underserved rural as well as urban communities. Lineage is a collaboration between national media producers, noted learning institutions and researchers, including Twin Cities Public Television, the Smithsonian Institution / National Museum of Natural History, Schell Games, the Institute for Learning Innovation (ILI), and Rockman et al. One of the project's primary innovations is its exploration of new learning designs for families that use cutting-edge technologies (e.g. the Bone Hunter virtual reality game) and collaborative multi-generational learning experiences that advance science knowledge and inquiry-based learning. An external research study conducted by ILI will investigate how intergenerational co-play with physical artifacts compared to virtual artifacts influences STEM (Science Technology Engineering Mathematics) learning and engagement. The findings will lead to critical strategic impacts for the field, building knowledge about ongoing innovation in the free choice learning space. The project's external evaluation will be conducted by Rockman et al and evaluative findings, as well as the educational materials derived from the project, will be widely disseminated through partnerships with professional and educator groups. Clips from the Lineage film and related learning resources will be hosted on PBS LearningMedia, so educators can incorporate these resources into their classrooms, and students and lifelong learners can explore and discover on their own. The project outcomes will have broad impact on public audiences, deepening and advancing knowledge and understanding about important scientific concepts, and promoting continued, family-based collaborative learning experiences to expand and deepen STEM knowledge. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning.
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative resources for use in a variety of settings. The project will fill a major gap in knowledge regarding why children listen to science podcasts and what impact they have on their STEM learning. Brains On! is an existing podcast for children 6-12 years old that is produced by American Public Media. The podcasts are kid-driven. Kid listeners send in questions and suggest the show topics. Every episode is co-hosted by a different child, who interviews top scientists about their work, sees research done first hand and helps shape the overall arc of the episode. The project team collaborates with a wide variety of scientists to create programming that is both appealing to kids and has scientific merit. Although Brains On! has enjoyed more than 2.4 million downloads collectively of its 50-episode library little is known about why children are drawn to it, how they are using its content, and what the impacts might be for those who listen to the podcast. There has been no previous research to understand why children choose to listen, or what impact it has on their learning. This Pathways project would produce new episodes and collaborate with the Science Museum of Minnesota that would conduct research to fill this large gap in understanding aural learning through podcasts. The Brains On! project has the following goals to create strategic impact: 1) explore and begin to develop knowledge around what makes children's science podcasts, such as Brains On!, appealing and what role they can play in impacting children and their families' science curiosity, learning, and awareness of science careers, and 2) develop a theory of action for the Brains On! podcast that could also inform the development of similar kinds of children's science podcasts. A mixed-methods exploratory research study will be carried out to address these goals. The three overarching research questions are: Who is the audience for Brains On! and what are their motivations for listening to science podcasts? How are Brains On! listeners using the podcast and engaging with its content? What kinds of impacts does Brains On! have on its audiences? The research results, including the theory of action, from the Brains On! exploratory study will benefit the fields of informal science education and public media by beginning to fill a gap in the current knowledge-base around the potential for science children's podcasts to contribute to a wide range of informal science learning outcomes for children and families, as well provide insight into what features of children's science podcasts can lead to those outcomes. The study results may also encourage other public media and informal science education organizations to create their own science podcasts for children, increasing the reach and potential impact of this emerging STEM media resource.
DATE:
-
TEAM MEMBERS:
Molly BloomSanden TottenLauren DeeMarc SanchezAmy Grack Nelson