The Large Hadron Collider (LHC) is one of the world's largest experimental facilities, where thousands of scientists and engineers from over 100 countries collaborate to shed new light on the workings of our universe. As LHC research, such as the discovery of the Higgs boson, continues to hit the news in future years, it will be important for educators in informal science institutions to understand how to engage their visiting public's interests and curiosities and shape their understanding regarding this leading edge research. Funded by
Roto, an exhibition design and production firm, contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation of Speed, an exhibition being developed for The Science Museum of Virginia (SMV) in Richmond, Virginia. RK&A explored visitors’ thoughts, perceptions, and understandings of exhibition concepts related to speed, defined as change over time. How did we approach this study? RK&A worked closely with Roto to identify the goals and objectives for the Speed exhibition. Findings from the front-end evaluation were designed to help Roto and SMV find common ground between