The National Action Council for Minorities in Engineering (NACME) is implementing a new, 41-month phase and augmentation of a national public service advertising campaign that was launched in 1995. The Math is Power campaign was developed by NACME in partnership with The Advertising Council toward the goal of creating an increase in the number of students who graduate from high school with prerequisite courses to enroll in any rigorous, math- or science-based undergraduate program. The current project is designed to reach all students but is especially targeted to groups currently underrepresented in math and science and will be anchored by highly directed television, radio, print, and outdoor advertising. The new phase will introduce a Math is Power interactive web site. The website will allow NACME to add direct services to the information packets that are sent to students and parents who respond to the public service advertising. It will include: content relevant, age appropriate math challenges, games, problems, and contests; a national registry of math opportunities where students, parents, and teachers can find mathematics resources; an on-line special events chat room; and a best practices bulletin board. NACME will coordinate their outreach efforts with services such as the Community Technology Center Network (CTCnet) in order to facilitate web access for youth and parents in disadvantaged neighborhoods. They also will work directly with 25 cities with the greatest numbers of citizens who fall in the target population. Math and Science education services in these cities will be able to localize much of the material through such means as placing a local tag on the television ads. In addition, the NACME production and distribution capabilities will be substantially expanded to meet the tremendous demand for Math Is Power materials.
KCTS, Seattle's PBS affiliate, is producing a series of three one-hour prime-time science education television specials starring Bill Nye. The specials will be aimed at a family audience and will be designed to promote informal science learning through an entertaining presentation of science in everyday life. Topics currently being considered for the specials are The Science of Sports, The Science of Learning, and The Science of the Future, thought other topics, such as Pseudo Science, also are being considered. Each program will maintain the entertainment values of enthusiasm for science so prominent in the Bill Nye the Science Guy series but will have a strong narrative element and air of suspense as Bill embarks on a journey of discovery, greater depth of content and presentation, and longer uninterrupted segments. The programs will be supported by a multi-pronged outreach program to reach parents and children through local PBS stations and science museums, community organizations serving disadvantaged populations and, possibly, a tie-in with a national chain of quick family restaurants. Many of the same team that created Bill Nye the Science Guy will work on this project including Bill Nye; Elizabeth Brock, Executive Producer; and Erren Gottlieb and James McKenna, producers. The production team will work with fourteen scientists and science educators who will advise the project on presentation and outreach. This group also will review and comment on all scripts and drafts of outreach material.
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TEAM MEMBERS:
William NyeJames McKennaErren GottliebBurnill ClarkRandy Brinson
WGBH is producing twenty, new, half-hour programs for the fourth season of "ZOOM." Uniquely for, by and about kids, "ZOOM" gives its viewers a chance to explore, experiment and share their creativity with the world. Targeted at children 8-11 years-old, "ZOOM" features a diverse cast of seven children who build bridges, solve puzzles, play games, respond to challenges and act out stories, as they bring to life contributions sent in by viewers from across the country. "ZOOM" currently is carried by 281 public broadcasting stations and is viewed by an average of 5.22 million children per week. The "ZOOM" website receives 18,000 - 20,000 visits per day with kids averaging 30 minutes per visit. The specific goals for Season IV are to: (1) connect science to kids' every day world and every day lives; (2) promote Habits of Mind and an understanding of the basic science and math within three content areas; (3) expand ZOOM's outreach activities, and (4) increase parental involvement in children's "ZOOM"-related activities. The themes for the new seasons will include "Your Biome," "Kitchen Chemistry," and "Structures." Outreach for the project will include printed materials for kids, families and educators; "ZOOM"-related activities at community-based organizations, shopping malls and science museums; and a 3000-page web site.
The Self-Reliance Foundation (SRF) will implement a comprehensive three-year project that provides Hispanics with greater access to science resources and increases their participation in informal science activities. The Hispanic National Community Science Festivals Project makes optimal use of radio and print media, as well as the Internet, to deliver much-needed services to the families in their homes and communities. First, the SRF will partner with the Hispanic Radio Network (HRN) and the Hispanic Broadcasting Corporation (HBC) to reach major Hispanic markets in Los Angeles, Miami, Chicago, Dallas and Yakima, Washington. A community coalition, including members of the radio station, community organizations and science centers, will be created in each of the targeted locales to plan events and support the project. Radio broadcasts will include information on community science festivals organized by science centers in these cities. Daily science radio capsules will also be developed, produced and distributed nationwide. Topics for radio capsules will include parental involvement and participation in informal science activities, and pathways to science careers. The Self-Reliance Foundation will serve as a clearing-house for community science resources by establishing an 800 number-hotline and bilingual Internet site with referral information on science opportunities within the community. It is anticipated that the festivals alone will reach 100,000-200,000 visitors per weekend, while broadcasts have the potential to reach the majority of the U.S. Hispanic population of 32 million people.
WGBH is producing and disseminating two seasons of a daily, half-hour television science series and accompanying outreach for three to five year olds. The series will be carried nationally as part of Discovery Television's newly expanded Discovery Kids. The project, "Peep and the Big Wide World," will model a developmentally-appropriate process of inquiry and exploration, nurture young children's innate curiosity, catalyze further hands-on exploration of the world around them, and motivate parents and care-givers to support and encourage these activities. The television programs will combine animation and short, live-action segments. The animation will weave the early childhood science curriculum into stories about three birds and their animal friends as they explore the world. Science content, unifying concepts, and habits of mind will be reinforced through two-minute live-action segments that show kids engaged in science play relating directly to the previous story. The television series will be supported by a comprehensive "Anywhere Science" outreach component of the project. "Anywhere Science" reinforces the fact that opportunities to experience and enjoy science exist in most facets of life. It will offer a range of activities -- through both web and print materials -- that can be enjoyed by just about anyone, just about anywhere. "Anywhere Science" is being designed to show parents and caregivers how important it is to support children's curiosity and how easy it is to engage in activities that help develop their science "habits of mind." The outreach campaign will be built around the new National Association for the Education of Young Children professional development standards and Head Start's science framework. The content director for "Peep and the Big Wide World" is Karen Worth, Senior Scientist at the Education Development Center and the Co-Director of the Center for Urban Science Education Reform. She is also the Principal Investigator of "Tool Kits for Early Childhood Science Education" that is developing national standards for preschool science education. The Executive Producer for the project is Kate Taylor who has previously served as Executive Producer for"ZOOM," " Where in the World is Carmen Sandiego," and "Degrassi Junior High." The creator of PEEP and animation artist is Kai Pindal, former Head of Animation at Danish Television. The head writer is Kathy Waugh who has written four seasons of the Emmy winning children's series, "Arthur." Evaluation will be conducted by Rockman et al. Advisors for the series include Barbara Bowman, President of the Erikson Institute for Advanced Study in Child Development; Diane Levin, Professor of Education at Wheelock College; Tera O'Hora, Consultant and Workshop Facilitator for "Science Beyond the Sandtable;" Kathy Paget, an early childhood educator working as a science curriculum developer and evaluator of science-related educational projects at the Technical Education Research Center; Diane Whitehead, a Quality Initiative Coordinator for the National Head Start Association; and Elizabeth Young, Director of Head Start Child Care in Cambridge, MA.
The Educational Broadcasting Corporation (WNET, New York) is producing 14 half-hour episodes of "Cyberchase," with accompanying outreach, to extend the new animated television series into a second season. " Cyberchase," which began airing on PBS in January, 2002, engages children ages eight to eleven years old in the fun and challenge of mathematics. Its goal is to demonstrate the usefulness of mathematics and empower children to become mathematical problem-solvers by fostering a positive attitude toward mathematics, reinforcing basic mathematics concepts, modeling reasoning skills and motivating children to approach mathematics with confidence. The funds will also support the design and implementation of an outreach program, including materials for parents; a workshop activity kit for schools, libraries and museums; and ten pilot after-school programs. Specifically, outreach components include: A web component that provides mathematical activities and content for the target audience and their parents; A 12-page Cyberchase Magazine (50,000 copies); A 20-page Teacher's Guide (15,000 copies); Collector Cards (50,000 sets of six cards each); and a Poster Peer review, extensive evaluation and a national advisory board will inform all components.
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TEAM MEMBERS:
Sandra SheppardCarey BolsterMichael TempletonBarbara Flagg