At the entryway to Chicago Children’s Museum (CCM), a vibrant collection of nearly 400 self-portraits greets visitors, proclaiming, “We are Chicago Children’s Museum.” The faces of children, teachers, community leaders, parents, and caregivers from a variety of backgrounds are intermingled with mirrors so that all visitors are reflected in the museum’s community.
This collection is much more than a “monument” to diversity and inclusion. Each portrait was created by an individual as an expression of his or her personal story. The collection reflects CCM’s approach to community engagement
This article describes the research effort of ASTC and Reach Advisors to explore the motivations and engagement levels of visitors to science museums. The team discovered surprising and telling information about mothers who visit with their children. This article explores the survey methodology, key findings including helpful terms to describe four types of visitors, and conclusions with recommendations.