This poster was presented at the 2014 AISL PI Meeting in Washington, DC. This project seeks to improve public engagement in climate communication by broadcast meteorologists, using scientific methods to identify probable causes for their skepticism and/or reticence, and to test the efficacy of proposed solutions.
This Pathways project responds to the high level of public skepticism about climate change science despite strong scientific consensus. In 2010, two George Mason University / Yale University polls became headline news in mainstream media (such as the NY Times and NPR) when they reported that 50% or more of our broadcast meteorologists and TV news directors are skeptical about global climate science. A full 30% of TV broadcast meteorologists, who are largely untrained in disciplines other than meteorology and weather forecasting, denounce anthropogenic global warming (AGW) as a hoax or a scam. Such polls strongly suggest that the general public trusts media statements over scientific facts, despite position statements acknowledging dominantly human responsibility for global warming in the past 50 years from nearly every U.S. professional society dealing with Earth sciences. Climate literacy in citizens and policy makers is essential for advancing responsible public policy on energy legislation, carbon emission reductions, and other climate change issues, and TV broadcast meteorologists have great potential for enhancing that literacy.