NACME will produce a three year public service advertising campaign designed to shape the educational choices children make in junior high and high school with respect to mathematics and science. The ads, featuring actor/director Spike Lee, will aim to increase the number of children in grades three through eight who understand the relevance and value of mathematics and science to life in the adult world. The campaign also will be directed towards parents with the goal of helping them recognize the importance of learning mathematics and science to their children's future. The components of the project will be: For each of the three years of the project, development and distribution of one 60, one 30, and one 10 second television spot; For each of the three years of the project, development and distribution of three 60, three 30, and three 10 second radio spots; Annual development of print ads and marketing materials to be delivered to selected consumer magazines, educator's publications, in-school magazines, newspaper "kid pages," comic book companies, and bus shelter and transit card carriers; Annual development and distribution of 100,000 full-color student brochures to reinforce the concepts outlined in the campaign; Annual development and distribution of 100,000 brochures for parents to engage them in their children's science and mathematics education; Establishment of a toll-free 800 number for students to call to request information. Each caller will be sent both the student and the parent brochure; Development of promotional materials including buttons, games, science experiments, math puzzles, T-shirts, etc.; Annual public relations campaigns including press conferences, media tours, in-school demonstrations, and personal appearances; Annual evaluation of the project including monthly reports of fulfillment of requests received via the 800 number. Development, production, and distribution of the campaign will be the responsibility of a task force consisting of: Ronni Denes, NACME's vice president for communications and public affairs; George Campbell Jr., President of NACME; Lea E. Williams, executive vice President of NACME and formerly served as vice president, educational services, of the United Negro College Fund; Catherine Morrison, director of research; and Ismael Diaz, director of precollege programs. The ad agency for the NACME/Ad Council campaign is Tracy-Locke. Rob Britton, manager of Advertising and Direct Marketing for American Airlines will serve as campaign director.
"3-2-1 Contact," the nationally broadcast award winning children's public television science series, has been reaching children aged 8-12 with daily half hour science programming since 1980 with support from both the National Science Foundation and the U. S. Department of Education. In seven seasons of production, CTW has produced 225 regular and two special shows, generating an estimated 633 million viewings by the target audience and more than 1.66 billion viewings by viewers of all ages. With completion of primary show production, the series will begin repeat broadcasts in the fall of 1989 drawn from the library of existing programs. This final award will support continued broadcast of the series and insure the widest possible distribution and utilization of "3-2-1 Contact." CTW will implement a Transition Plan to sustain series broadcast, establish series access as a VCR based science resource, and insure permanent access for teachers, schools, and out of school resources to the "3-2-1 Contact" program library. Broadcast activities will include supporting a portion of the costs of residuals for rebroadcast for a five year period, production of five "3-2-1 Contact EXTRAS" -- single topic half hour specials with high visibility -- and encouraging increased off air taping of the series by teachers. Support for school use of the series will be strengthened with the development and distribution of topic indexing software and teacher guides, the creation of short "3-2-1 Contact" segments specifically tailored to the classroom needs of teachers and a series blockfeed to schools to create a permanent archive of shows. Community outreach partnerships will be strengthened and home video opportunities explored as well. This five year award will allow millions of American children the continued opportunity to view science programming after school on a regular basis, and will assist their teachers in making effective use of "3-2-1 Contact" program materials in classroom settings.
WGBH will develop, produce, and distribute a comprehensive project that will review science of the twentieth century. The major components of the project will be a series of five, two-hour, prime time documentary programs for PBS, an outreach campaign to involve the public through informal and formal science education institutions and organizations, material for use in formal classrooms, and a science museum component. The focus of the series will be to review the science of the twentieth century by telling the dramatic story of the struggle to understand ourselves and our world over the past 100 years -- a time when science advanced further than in previous eras combined and when scientific discipline underwent a revolution. However, because at the close of the century there is an ever-widening gap between what scientists know and what most of the public comprehends, the series will explore the century's most enduring scientific endeavors with each two-hour program probing several related fields of investigation and application: views of the universe and of matter; origins of the Earth and of life; health, medicine, and the human body; human nature and behavior; and technology and engineering. It will offer viewers an opportunity to view 100 years of scientific pursuits as a whole, to recast their perceptions of science and scientists, and to be intrigued and inspired by a view of science as a never-ending and deeply human quest for answers and solutions. The outreach component of the project include: Video-based Components - videocassettes of the series, video modules selected for classroom use, level one videodiscs, and a prototype for a CD-ROM for home learning. A Discovery Challenge Activity - a national campaign targeted primarily for girls and boys 11-14 years of age. The two-phase activities will be offered through middle school science and social studies classes; through youth groups such as Girls Inc., Family Science Programs, 4-H, and Girls and Boys Clubs; at museums and science centers; and through other informal education outlets. Activities will be designed so they can be undertaken by youth with a wide range of interests, learning styles, and skills. Print Components - teacher's guide, video module activity guide, videodisc guide, poster, and a companion trade book. On-line Component - an electronic bulletin board and e-mail center related to the project. Public access sites will be established in libraries, community centers, and schools throughout the country and members of the public with home computers will be able to connect to WGBH at no cost. Service and activities offered on-line will include the ability of viewers to critique programs, ask questions of the production team, download educational materials, and ordering project material. The bulletin board will provide an electronic forum for educators to exchange strategies and ideas as they use the project's resources and enable participants in the Discovery Challenge to tap into the on-line resources and share information. The on-line component will be managed and controlled at WGBH. Museum Component - consisting of a museum tool kit and activities to be incorporated Science-by-Mail. Paula Apsell, executive producer for NOVA and director of the WGBH Science Unit, will serve as executive-in-charge of production. Jon Palfreman will be executive producer and will head up a project team consisting of the executive editor, Thomas Friedman, a senior producer, and two producers. Outreach activities will be the responsibility of Beth Kirsch, Director of Educational Print and Outreach, and Simone Bloom, Outreach Manager.
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TEAM MEMBERS:
Paula ApsellThomas FriedmanJon Palfreman
This is a request from Claypoint Productions for 124,700 of a total budget of $526,178 to produce a one-hour prime-time documentary program on the Wright Brothers, the processes of science and engineering used in their work, and the science and technology behind their development of the airplane. The PBS program will cover the subjects of aerodynamics, aeronautics, geometry, algebra, applied mathematics, mechanical engineering, the process of invention, and the history of technology. A teacher's guide will be developed to supplement the film.
South Carolina Educational Television Network will secure rights for one additional PBS broadcast plus three additional years of off-air recording for educational purposes. In 1990, NSF awarded $367,430 to the South Carolina Educational Network toward production and dissemination of a television series entitled, "Spaceship Earth." The series takes a satellite's-eye view of the Earth, providing a unified look at the rich variety and interdependency of life and land on our planet. Topics considered in the programs include: an overview of a new global geography, population, earth's crust, world markets, weather, seas and oceans, rivers, forests, food, and "the watchkeepers," Earth's inhabitants who are responsible for its well-being. That series was completed and broadcast over a three year period. During that time it attract large general audiences and was widely used in schools. There is continued interest is use of the series, however, broadcast and off-air taping rights have expired. South Carolina Educational Television also will develop and disseminate promotional material to alert audiences and teachers of the continued availability of the project.
The excitement of astrophysical research and discovery is brought into the high school science and mathematics classes through a flexible set of student activities and projects on variable stars. The project includes a computerized database, of 400,000 measurements of brightness of 150 variable stars in five constellations over 25 years, from which students can deduce properties, processes, and evolution of these stars. Students can make additional measurements and discoveries from carefully selected time sequences of 125 35mm slides or from actual measurements from the night sky. A comprehensive student manual and instructional videos make the materials self-contained and easy to use. The teacher manual enables the instructor to adapt the materials to skills, objectives and local curricula. The material can be used in a variety of contexts: traditional mathematics and science classes at both the high school and college level, independent projects, summer institutes, and community science clubs. The material will be field tested in classes and refined through workshops with teachers. A newsletter and a video about amateur astronomers is planned.
Lawrence Berkeley Labs developed a CD containing educational materials, staff training and the software necessary for informal science education centers to offer to middle school students one- hour sessions, multiple-day workshops, and ongoing participation in a drop-in computer lab. Hands-On Universe (HOU) is an active science education program that provides participants access to observing time on professional telescopes through the use of a personal computer and the Internet. The CD contains: exploration experiences and challenge games; resource material including images from other national labs, descriptions and animations of related topics, and astronomical catalogs; image processing software; a telecommunications package to interface with HOU telescopes and support network, the Internet, and World Wide Web; staff training material. The target audiences are youth in grades three through high school, and adults.
Cornell University is producing a documentary television program about the 100-meter radio telescope in Green Bank, West Virginia. The film, planned as a PBS special, will document the engineering and technology behind the construction of the telescope as well as examining and explaining the science of radio astronomy. Ancillary educational material, including a 20 minute version of the video, will be developed and distributed for use in informal education setting through the American Astronomical Society and the Astronomical Society of the Pacific. In addition images and information about the Green Bank Telescope and the science of radio astronomy will be made available through an electronic bulletin board service such as GOPHER or MOSAIC. Teaching materials also will be developed for use in the secondary school curriculum and an "Across Space and Time" undergraduate curriculum developed at Cornell University will be made available to faculty at other colleges and universities. In addition, the film and related material will serve as the centerpiece for short courses for college teachers at Green Bank under the National Chautauqua Short Course Program. The PI and major content developer is Martha Haynes, Professor of Astronomy at Cornell University associated with the National Astronomy and Ionosphere Center and the Center for Radiophysics and Space Research. The film is being produced by PhotoSynthesis Production of Ithaca, New York. David Gluck is co-producer, director, and cinematographer and Deborah Hoard is co-producer and writer. A twelve person advisory committee of astronomers, teachers, and informal science educators will guide development of the project.
This proposal requests partial funding for the development of a new paleobiology hall at the University of Nebraska State Museum. This project will give students and the general public a dynamic view of the period of time known as the Age of Reptiles. It emphasizes experience with interactive exhibits that focus on concepts of geologic time, how species adapt and change, relative size, scale and time, the activities of scientists as role models, and it provides reinforcement of these experiences for students in the classroom. This project includes the first use in a museum of SemNet, a software program designed for concept mapping and the representation of knowledge networks, which will be used with a videodisc. Prototypes of all interactive exhibits will undergo formative evaluation to establish maximal audience accessibility, ease of use and educational effectiveness. The exhibit concepts will be disseminated throughout the state of Nebraska through mini- versions, teachers in-service training, and scientist-in- residence programs. This project will also be used as a teaching laboratory for the University of Nebraska's graduate program in Museum Studies.
In fall of 1995, the Denver Museum of Natural History (DMNH) will open the Prehistoric Life Exhibits in 17,000 square feet of new exhibition space. The exhibits will be part of an on-going renaissance in paleontology at DMNH that includes research, educational programming, teacher training, and collections management. Visitors will walk through a series of nine life-size, open, prehistoric habitat dioramas -- "enviroramas"-- representing principally regional sites that feature critical events in 3.5 billion-year history of life on Earth. An extension of the Museum's tradition of diorama excellence, the enviroramas will immerse visitors in a multisensory journey, underscoring the message that vast amounts of both time and change have occurred since life began on Earth. Focus area exhibits adjacent to each envirorama will invite visitors to examine fossil evidence and scientific processes. Layered presentations will enable visitors to discover, explore, and study according to their level of interest. Excellent specimens, interpretive exhibitry and hands-on components will allow visitors to gain awareness of past patterns of environmental change and to develop literacy about and appreciation for how science and technology contribute to interpreting the fossil record. A comprehensive evaluation program will ensure that focus area exhibits are effective and provide visitors with "new eyes" for viewing the enviroramas. During exhibit construction, visitors will be able to watch from the viewing area of a state-of-the-art fossil preparation laboratory, completed in l990, as preparators rearticulate the skeletons of Diplodocus, Stegosaurus and other fossils. As part of their Prehistoric Life Exhibits experience, visitors will be able to witness on-going science activities in the laboratory. The National Science Foundation is requested to contribute $1 million over three years toward the $5.3 million Prehistoric Life Exhibits project. The exhibition and associated programming will be a major cultural and educational resource for the Rocky Mountain region , potentially reaching a diverse audience of well over a million Museum visitors and program participants annually.
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TEAM MEMBERS:
Brian McLarenRichard StuckyMerry DooleyAlan Espenlaub
resourceprojectProfessional Development, Conferences, and Networks
Project A.S.T.R.O. is a program to bring both amateur and professional astronomers into the schools to assist fourth through ninth grade teachers in the classroom, with day and evening observing activities, with individual student projects, and with inspiration to provide a greater appreciation of science and lead students to science and engineering careers. Amateurs are a largely untapped resource for science education and this project will explore the impact their enthusiasm and experience can have in providing significant assistance to teachers and students in grades where crucial science attitudes are formed. The California-based pilot program will -- after the development of appropriate protocols and materials -- use 40 astronomers and 40 teachers to test the effectiveness of astronomers (especially amateur astronomers) as school resource agents. The project has four related components: 1) the assessment of existing programs of this type and of materials to help both the visiting scientists and the teachers; 2) workshops to train the astronomers, prepare the teachers, and continue developing activities and resources; 3) school visits and other activities by astronomers for a full school year; and 4) the production of a loose-leaf Teachers' Resource Notebook and a How-to-Manual for bringing astronomy to the schools. Formative and summative evaluation by those involved and a professional evaluator will be a key component of each phase. A set of guidelines for the national dissemination of the project will also be developed.
Lowell Observatory astronomers will collaborate with educators, museum specialists, and planetarium professional to design and implement a unique series of interactive science education exhibits entitled Tools of the Astronomer. The exhibits will capitalize on widespread interest in astronomy to illustrate the research process, demonstrate the theory and function of basic astronomical instruments, and encourage visitors to discover how measurements made with these instruments reveal the properties of celestial objects. Exhibit concepts developed by the Lowell staff will be evaluated by a National Exhibit Advisory Board (NEAB). The original concepts will then be modified to reflect the Board's recommendations, and prototype exhibits will be built. The prototypes will be extensively tested for durability and effectiveness in achieving the educational goals. Students and teachers from Arizona (including those from nearby Navajo and Hopi Indian Reservations), plus members of the general public, will participate in the testing. The NEAB will then review the completed prototypes and test results, and recommend any further modification or testing needed prior to selection of a professional exhibit fabricator to build the final exhibits. The completed exhibits will be installed and further evaluated in a new educational facility to be opened at Lowell Observatory in spring of 1994. There, the exhibits will be experienced by tens of thousands of people who visit Lowell Observatory each year. A significant fraction of these visitors will be school children who will participate in instructional programs designed around the exhibits. The exhibits also will ultimately be used in teacher workshops. To achieve maximum impact, all software, exhibit designs, teacher's guides, and other material developed in this project will be marketed to schools, science centers, planetaria, observatories, and other educational entities at the cost of reproduction.