This paper will be of value to ISE professionals interested in designing communication strategies to influence visitor behaviour. The author draws on persuasive communication theory to discuss the design and delivery of messages to target behaviours. This study reflects on the difficulties encountered during a process of identifying and prioritising behaviours to target in zoo contexts.
This study outlines the learning goals, expectations, and perceived outcomes of a zoo field trip from the perspective of students, classroom teachers, and informal educators. They find, among other things, that that students most highly valued the social aspects of the field trip – opportunities to be with their friends and to discuss the field trip events with their friends. They also find that informal educators did not quite understand the needs or interests of the students and therefore missed opportunities to engage students with the science in the zoo. The authors close with several
The purpose of the study was to investigate how situational interest was triggered for high-school students on an aquarium field trip. Although actual learning was not itself measured in this study, the author investigates how the museum setting triggers interest, which in turn influences learning and is therefore important to cultivate. As the author admits, some of the findings are intuitive but the study empirically confirms some approaches, which can spark situational interest. Five areas that triggered situational interest were identified through student interviews: social involvement
The University of Cincinnati Arlitt Child and Family Research and Education will conduct a two-year research investigation to document and understand young children's scientific dialog, interactions, behaviors, and thinking within expressly designed natural play environments called playscapes. Two existing environmental science-focused playscapes will serve as the informal context for the study. Pre-school children and their teachers at early childhood centers, Head Start programs and informal learning institutions such as zoos, nature centers, and museums will participate in the study. The Cincinnati Nature Center and the Cincinnati Playscape Initiative will partner with the University of Cincinnati for this research endeavor. The results of the study are expected to not only address a significant gap in the literature base related to self-directed play and young children\'s scientific thinking within playscapes environments, but the study also has the potential to inform the field more broadly about scientific learning and teaching across informal and formal contexts at the early childhood levels. Nine research questions will frame the study and seek to investigate: (a) children\'s behaviors in intentionally designed playscapes, (b) children\'s scientific thinking in intentionally designed playscapes, and the relationship between access to the playscape environment and children's attitudes about science and their own scientist identities. The study sample includes over 200 children (ages 3-5) will be recruited from local university, child care centers and head start programs. Each child will participate in research activities at one of two test sites, with sixty children participating in research activities at both test sites. As part of the study, the children will visit the test sites at least three different times and will be asked to explore the playscape environments on their own, with other children, and with their teachers. Lavalier microphones will capture the students' self-talk and dialogs with others, as they explore the specially designed playscape environments. Other data collection methods include: behavior mapping, direct observation, dialog analysis, surveys, focus groups, and curriculum-based assessments. A team of researchers, including university faculty and graduate assistants, will employ inductive, deductive, and abductive analytical methods and reasoning to analyze and synthesize the data. Concurrently, an external evaluator at the Evaluation Services Center will employ a mixed-methods approach for the formative, remedial, and summative project evaluations. An ultimate goal of the project is to use the research findings to provide a scientific base for the development of an early childhood approach that promotes scientific thinking and learning within self-directed, informal contexts.
The Zoological Society of Philadelphia will develop Primate Reserve. This project will include the development of a two acre indoor/outdoor primate habitat for up to 60 primates and a variety of complementary programming including hands-on interpretative activities for visitors, a Discovery House/Conservation Action Center, live performances, school programs and teacher training activities that link with the formal education curriculum, and a World Wide Web site. The goal of this program is to communicate basic information about primate biology, behavior, social structure, and habitats, and the problems face by primates in the wild. Visitors are to learn that "Conservationists around the world work together to help primates and you can help too." Specifically visitors will learn details about conservation biology/population biology including a) a species' biology affects its vulnerability to extinction, b) small populations are vulnerable to inbreeding depression and loss of genetic diversity, c) small populations in small areas are vulnerable to stochastic events, and d) these concerns apply to both wild and zoo populations. To make the story more personal and to provide career role models, primatologists engaged in their research will be featured in the exhibit. The exhibit will open in June, 1999 and the school program will begin October, 1999.
The North Carolina Museum of Life and Science will develop two areas in a new 70 acre outdoor exhibit "BioQuest Woods: Linking Animals and Plans with Interactive Exhibits". This concept is to pair live animals and plants in their natural setting with science center-style interactive exhibits to communicate key ideas in biology and physics. Support will go to sixteen interactive stations in two four-acre theme areas "Catch the Wind" and "Down to Earth". "Catch the Wind" will assist visitors in the exploration air movement and learning about how plants and animals use air in specialized ways. For example, visitors will experiment with air thermals while observing the behavior of birds of prey and will learn how prairie dogs exploit the venturi effect to ventilate their burrows. In the "Down to Earth" thematic area, visitors, simulate the activities of field biologists, will track bears equipped with radio collars, examine living invertebrates, among other activities. Scientific instruments, including microscopes, in kiosks will aid on-the-scene study of live animals and plans. "BioQuest Woods" will help visitors, teachers and students gain the realistic experience of scientific inquiry in a natural setting. Education programming will highlight curriculum linkages and fulfills the goals of North Carolina's new science curriculum. It directly addresses the State's competency-based goals requiring understanding of natural systems and the interrelations of the basic sciences. Pre and post-visit materials will be developed along with teacher guides and enhancement activities. This project is being developed with the cooperation of the Austin Nature Center, the National Zoo, and the Indianapolis Zoo.
The Wildlife Conservation Society will develop "Congo Gorilla Forest." This will be a 6.5 acre outdoor exhibit that will provide visitors with a realistic trip through a living Congo Ecosystem, ending in an arms-length observation of a colony of 30 Lowland Gorillas living in a natural setting. The science presented in this exhibit is based on much of the seminal research that has been carried out on the Congo Forest environment by scientists at the Zoo. During their trip visitors will be able to explore and develop their own insights into this dynamic ecosystem and at the end will be drawn into difficult conservation issues. The exhibit will include the Rain Forest Trail, Living Treasures of the Congo Gallery, Conservation Showcase and Theater, Great Apes Gallery, and the Conservation Choices Pavilion. In addition there will be a menu of complementary formal education materials to include parent workshops, teacher training activities, and instructional materials. Linkages have been made with the New York Urban Systemic Initiative and the formal education programs will complement the goals of this systemic initiative. Given the Zoo's location in the Bronx, given the Zoo's reputation as a leader in wildlife conservation, and given the Zoo's renewed commitment to quality visitor experience and learning activities, this exhibit will break new ground in the exhibition of animals and informal learning activities of visitors. It will have an impact on zoos throughout the world. They anticipate 750,000 visitors annually for the Congo Gorilla Forest.
The Wildlife Conservation Society will use this one year award to move forward their planning for the "Rain Forest Trail and the Living Treasures of the Congo Gallery." This is the first phase of an ambitious $29M, 6 acre outdoor exhibit area focusing on the Congo Rain Forest and an indoor Environmental Education Complex. The Wildlife Conservation Society (WCS) conducts extensive field research in a number of central African sites and has an important living collection of tropical African wildlife in the New York facility. The Congo Rain Forest/Environmental Education Center will include three major interpretive areas and an educational resource area. NSF is being asked to support two components of the Congo Rain Forest complex which are the Rain Forest Trail and Living Treasures of the Congo Gallery. The Rain Forest Trail, with both indoor and outdoor elements, will be a total immersion exhibit where visitors will be surrounded by a replication of an African rain forest and will have the opportunity to encounter a variety of its living inhabitants, and experience how its ecosystem functions. They will have the experience of making scientific observations thus gaining insight into how scientists work. The goal of this design technique "is to move beyond the limited scope of traditional zoo exhibits (which simply portray the 'animal as object')", toward a presentation of animal and plant communities as they interact within an ecosystem. The Living Treasures Gallery will be a 4000 sq. ft. space which is dedicated to the introduction of the diversity of rain forest inhabitants, their environmental adaptations, and complex interrelationships. The gallery will be divided into four areas: Adaptations for Survival, The Forest of the Megavertebrates, The Interconnected Forest, and Seeing the Unseen. Numerous interactive devices will be developed to engage the visitor in hands-on activities and materials will be developed that link the themes of the exhibit with the agenda of formal education for both teacher and students.
The Sound to Mountains exhibit showcases contemporary and emerging watershed issues which affect the Pacific Northwest region. This exhibit addresses the need to focus awareness on non-point pollution for the general public and among Washington State teachers and school children (K-12). This represents one of the major pollution problems affecting the greater Puget Sound region. A school curriculum and visitation program will be developed, along with a Watershed Wonders kit. The components of the Sound to Mountains exhibit include: a freshwater self-discovery laboratory; a lowland waters replication; a life-like conservation trail; an upland mountain stream habitat; and a carved and painted mural depicting the First People story of salmon.
The Rhode Island Zoological Society will develop, prototype, install, and evaluate "Habitrek", a 3000 sq. ft. exhibit to be placed in their new Education Center. The center is a circular building and as visitors go through it they will encounter habitat displays of a Urban Providence, Woodlands, Wetlands, and Desert. In addition there will be giant scale replicas of a wormhole, a bat cave, a prairie dog colony, and a stream. Their intent is to use live animals, animal replicas and interactives to shift the visitor's emphasis from simply finding and identifying species to learning about habitats where animals live and where animals and humans often have to interact. In addition to the exhibits, several complementary educational activity packages will be developed. These include a family activity pack of activities that can be completed both at the zoo and in the home. They will relate many natural history stories not obvious from the exhibit alone. To streamline the development process, materials developed by the Bronx Zoo's Habitat Ecology Learning Program (an NSF-supported teacher enhancement activity) will serve as the basis for these family packs. The HELP materials will also serve as the basis for activities developed for use by teachers to complement the already existing Kits in Teaching Elementary Science (KITES) program (another NSF-supported program). The zoo also has cooperative programs with the Rhode Island Girl Scout Council and materials will be modified for their use as well. Of special interest is the attention that is being given to going beyond minimum ADA standards to make the exhibit broadly accessible. Ambient sound will be an important part of all exhibit settings, design considerations will be made for those with limited vision, and sightlines will be consistent with wheelchair standards, are a few examples. The anticipated exhibit opening is early 1998.
The New England Aquarium (NEAq) will develop a traveling exhibit and associated programs to focus on parallel scientific and environmental issues facing Lake Victoria (East Africa) and North American fisheries. The NEAq is working in partnership with the national Museums of Kenya (NMK). This project results from NSF supported research on Lake Victoria biodiversity crises and a workshop that involved 70 scientists, policymakers, and resource managers. A 5,000 sq. ft. exhibit "Lake Victoria: Mukasa's Tear" will be developed that will present both the Lake Victoria and North American fisheries issues in six modules including: Biodiversity Then and Now; Changing Life Styles; Lake Victoria Timelines; Fisheries Technology; Global Markets; and Towards the Future. Complementary educational programs will include on-site interpretation, special programs for K-12 classes, teacher workshops and curriculum materials, special events. The exhibit will open at NEAq in 1998 and will begin its national tour in 1999. A second version of the exhibit (which will be funded separately), will be shown in Kenya.
The Science Museum of Minnesota (SMM) will develop an interdisciplinary national traveling exhibition about raptors (birds of prey). Created in collaboration with The Raptor Center at the University of Minnesota (TRC) and the Museum Magnet School of the St. Paul School District, this exhibit and its related programs will explore themes of biodiversity, ecology, and human relationships with the natural world. It will help visitors understand raptors as diverse, charismatic, biologically-complex animals whose continued survival is linked to fundamental questions of public policy, economics, and environmental ethics. combining the perspectives of the sciences with those of the humanities, the exhibit will present science in a real-world context of human values and actions. Opening at SMM in the summer of 1944, the 5,000-square-foot exhibit will travel for five years or more to other large museums, nature centers, and zoos throughout the U.S. Using specimens, models, artifacts, dioramas, audiovisual programs, and interactive components and supported by theater, demonstrations, and a variety of other on-site programs, it will provide a compelling mix of informal learning experiences for families, school groups, and other general audiences. Beyond the museum walls, the themes of the project will reach schools and other important outreach audiences through videotapes, teacher training programs, educational materials, and other programs. SMM will also produce a scaled-down version of the exhibit that will tour to smaller museums, nature centers, and zoos.