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resource project Public Programs
The Please Touch Museum is requesting $684,602 for the development of educational resource materials in science and mathematics for four-year old children, and training for their parents and teachers in Head Start and other daycare programs. This 44 month project will develop, test, and produce six materials-based science and math activity kits, science training workshops for parents and daycare educators, and related family materials and events. It will culminate in a national dissemination program to promote more effective preschool science and math education through materials- based science inquiry and increased professional relations between educators in youth museums and daycare centers.
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TEAM MEMBERS: Marzy Sykes Renee Henry Tracey Prendergast
resource project Public Programs
The National Science Outreach Network will provide school children, teachers, and the general public with highly accessible interactive exhibits dealing with popular topics in science and technology. The network, initiated as a partnership between regional science centers and public libraries, will be modeled after the highly successful statewide Oregon Library Exhibits Network established in 1987. Through this smaller network, the Oregon Museum of Science and Industry, a nationally recognized pioneer in science exhibitry and outreach programming, circulates small hands-on exhibits to rural population centers through installations in public libraries, where school groups and families have free and convenient access. This national dissemination project will be initiated in five regional sites across the country (Colorado, Minnesota, New York, Tennessee, and Oregon) to further establish the model in rural, inner-urban, economically disadvantaged, and culturally diverse regions. With support from both the NSF and the regional networks, The National Science Outreach Network will design and duplicate six exhibits for circulation to dozens of local communities in each designated region. Over the next seven years, over six million individuals, many of whom do not currently frequent a local science center, will be introduced to popular science in a non-threatening, resource- rich setting. This will encourage further exploration and possible future visits to an accessible science center, and ultimately establish an ever-expanding network of museum and non-museum partners providing science and technology learning opportunities to millions of individuals each year.
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TEAM MEMBERS: David Heil Loren Philbrick
resource project Public Programs
Acting on behalf of a group of academic, educational and public-service organizations the University of California-Santa Barbara proposes to improve aquatic science education in informal settings that include youth-service organizations such as the Boy Scouts and Girl Scouts, YMCA, YWCA, Boys and Girls Clubs and 4-H. The specific emphasis will be on the close interdependence between humans and the aquatic environment and on the need for enlightened social action in defense of that environment. The thrusts of the project will be to establish the California Aquatic Science Education Consortium; to develop multiple copes of sets of instructional materials on topic of aquatic science appropriate for informal educational settings; and to develop a program for training a cadre of trainers who in turn will train volunteers in the use of the materials. The program has a significant potential for broader national application.
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TEAM MEMBERS: Willis Copeland
resource project Public Programs
The Franklin Institute Science Museum in Philadelphia, PA, in collaboration with the Girl Scouts of the United States of America, the largest voluntary organization for girls in the world, requests NSF support for the National Science Partnership for Girl Scout Councils and Science Museums. This three-year project establishes partnerships between seven Girl Scout councils and six science-technology museums in six regions across the nation to promote science interest and knowledge in young American women. The project provides hands-on science activity kits and training workshops for Girl Scout leaders that assist them in conducting science activities with their troops. The science activities are directly linked to the existing Girl Scout badge program and help Brownie and Junior Girl Scouts (ages 8-11) fulfill science-related badge requirements. Each council/museum partnership will develop a specific program that involves the local underserved populations in Girl Scout science activities. during the three years of federal support, the National Science Partnership will develop a specific program that involves the local underserved populations in Girl Scout science activities. During the three years of federal support, the National Science Partnership will directly serve 11,500 leaders and 138,000 Girl Scouts. Extensive project dissemination will encourage the involvement of new partnerships and the institutionalization of the National Science Partnership by GSUSA, councils, science museums, and other formal education organizations so that the project has the potential to reach the more than 2.3 million Girl Scouts and 780,000 leaders across the United States.
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TEAM MEMBERS: Dale McCreedy Sharon Hussey
resource project Media and Technology
WGBH Educational Foundation is producing a prime time television series and informal education outreach component entitled 'A Life of Science.' Each of the six one-hour programs in the series will profile a contemporary woman scientist: Lydia Villa-Komaroff, biologist; Melissa Franklin, physicist; Misha Mahowald, computational neuroscientist; Marcia NcNutt, geologist; Lynda Jordan, biochemist; and Patty Jo Watson, archaeologist. The stories will present their scientific quests and careers but also will be about scientific lives. An outreach plan, which centers around a national campaign called 'The Missing Persons Investigation,' will target two primary constituencies: girls and boys 11-14 years of age and their adult teachers and youth service community leaders. The project will serve these audiences in formal school-based settings as well as in the informal settings of community-based organizations and institutions. Beyond these immediate target groups, the outreach project will reach a broad and diverse national public through related activities including demonstrations exhibits, community campaigns at local public television stations, and media partnerships. A comprehensive promotion plan has been devised to inform the public of both the series and the outreach component of the project.
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TEAM MEMBERS: Judith Vecchione Judy Crichton
resource project Public Programs
The University Museum at the University of Arkansas is conducting preliminary planning for expansion of their 1994 pilot project entitled "Women in Science." During this planning phase, the staff will meet regularly with experts and teachers to design an exhibit about non-academic female scientists in Arkansas that will travel throughout Arkansas, outline a workshop for teachers that would help them encourage their female students to participate in math and science, and develop a program that enables female scientists to work with groups of students. At the end of the three and a half month planning stage, a final report will present a plan for the exhibition, gender workshop, and scientist program which identifies personnel, gives models/prototypes, and a budget for each facet of the proposed project.
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TEAM MEMBERS: Nancy McCartney Gloria Young
resource project Public Programs
The Pacific Science Center is requesting $800,000 over three and one-half years to develop a national model which would enable community agencies to incorporate science education into their programs. Through thirteen-week training programs, and developing Community Center Workshops, individuals from community organizations will acquire the skills necessary to become advocates and providers for science enrichment. A number of community-based organizations which serve primarily minority clients have agreed to collaborate with the Museum.
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TEAM MEMBERS: Dennis Schatz
resource project Public Programs
Through the proposed project, approximately 555,000 youth and adults will improve their knowledge of the basic sciences and mathematics, and learn to integrate and apply these disciplines, by analyzing local environmental problems using remote sensing imagery and maps. Faculty from the Cornell laboratory for Environmental Applications of Remote Sensing (CLEARS) and Cornell Department of Natural Resources will train county teams of teachers, museum and nature center educators, community leaders, and Cooperative Extension agents from throughout New York State to conduct educational programs with youth and adults in their communities. Previously developed CLEARS educator enrichment workshops and training materials will be enhanced and revised based on the interactions among Cornell Faculty, informal and formal science educators, and students during this program. A facultative evaluation focusing on the workshops, training materials, and educator teaching skills, and a summative evaluation focusing on student learning and attitudes, program delivery in the various community education settings, and the effectiveness of the county educator teams will be conducted. The results of the evaluation will be incorporated into a program handbook and used in nationwide dissemination of the program.
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TEAM MEMBERS: Eugenia Barnaba Marianne Krasny
resource project Media and Technology
National Public Radio is seeking to expand its coverage of scientific issues in two ways: through the creation of a new Environmental Reporting Unit, and through the introduction of SCIENCE FRIDAY, a two hour call-in talk show dedicated to scientific issues. Each of these projects will be supported by an extensive outreach effort targeted at local schools, community groups, science museums, and nature centers. Through the Environmental Reporting Unit, NPR plans to produce eight to ten half hour documentary reports per year on critical environmental issues. Each of these reports will be available to listeners on cassette and will be accompanied by supporting documentation. The SCIENCE FRIDAY team will engage NPR's audience in a lively debate on questions ranging from nuclear physics to archaeology. In addition, SCIENCE FRIDAY will travel to high schools and museums across the country and engage in question and answer sessions with students, teachers, parents and school administrators. These "on the road" segments will be supplemented by live broadcasts from annual meetings of the National Association for Science (NAS) and the American Association for the Advancement of Science (AAAS). Through these efforts, NPR will be able to draw listener attention to the need for improved science and mathematics education, while helping listeners make informed evaluations of current public policy in these areas.
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TEAM MEMBERS: William Buzenberg Barbara Flagg
resource project Media and Technology
Children's Television Workshop is producing the second season of "CRO," an animated television series designed to bring informal science education to Saturday morning commercial television's large, demographically diverse audience of children. Each of eight new programs to be broadcast on ABC has the goals of: 1) entertaining six- to eleven-year-old viewers while increasing their familiarity with and interest in basic science and technology principles, 2) stimulating viewers' interest in science and technology by showing that they are not abstractions, but integral parts of daily life, and 3) convincing youth that discovering the workings of science and technology can be fun. In addition to the television series, CTW will develop and distribute a range of supporting materials. These include a twelve-page activity book; a four-color, four-page user's guide for informal science education leaders; two four- color, sixteen-page comic books that include puzzles, brain teasers, and simple experiments; an eight-panel activity poster; and inclusion of "CRO" material in 3-2-1 Contact magazine. Part of the distribution of these materials will be through CTW's partnerships with youth-serving organizations such as YMCA's , 4-H Youth Development Education, and Boys and Girls Clubs. The series also will be released on home video and CTW is considering development of an interactive product based on the series. Key staffing for season two will include Franklin Getchell who will continue from season one as co-principal investigator and Joel Schneider, who will replace Ed Atkins as the other co-principal investigator. Schneider will be responsible for content development of both the television series and of the ancillary materials. Jeffrey Nelson, formerly Executive Producer o f Square One TV, will join "CRO" as Executive Producer.
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TEAM MEMBERS: Joel Schneider Franklin Getchell Marjorie Kalins Jeffrey Nelson
resource project Media and Technology
Talcott Mountain Science Center, in cooperation with the Urban Schools Learning Network (encompassing a variety of state, regional and national partners), seeks $698,141 in National Science Foundation funds under the Informal Science Education Program for a three year national model for increased minority interest and participation in Informal Science Education Program for a three year national model for increased minority interest and participation in informal science education. The title of this partnership is Project PROMMISE )Promoting Role Model Minorities in Science Education). Over the next three years, Project PROMMISE will produce and broadcast at least 30 distance learning programs for thousands of secondary level students in urban and disadvantaged communities throughout the U.S. These Project PROMMISE broadcasts will bring distinguished minority and women scientists, explorers, astronauts and other figures in touch with urban young people through interactive video programming. Broadcasts will be preceded and followed by hands- on informal science education activities. The project also will broadcast national career exposure, exploration, and mentoring programs to better inform urban minority students of academic and career enrollment in secondary and post-secondary math, science and technology studies and cultural isolation by urban students, teachers and urban informal science education institutions. Major national partners for reform and pre- college minority enrichment are participating in the project, including the Edna McConnell Clark Middle School Change Network, the Museum Satellite Network, PIMMS at Wesleyan, the CT Pre- Engineering Program (CPEP). Private sector support has been gained from United Technologies, CIGNA and Union Carbide.
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TEAM MEMBERS: Donald LaSalle Glenn Cassis Daniel Barstow
resource project Media and Technology
NACME will produce a three year public service advertising campaign designed to shape the educational choices children make in junior high and high school with respect to mathematics and science. The ads, featuring actor/director Spike Lee, will aim to increase the number of children in grades three through eight who understand the relevance and value of mathematics and science to life in the adult world. The campaign also will be directed towards parents with the goal of helping them recognize the importance of learning mathematics and science to their children's future. The components of the project will be: For each of the three years of the project, development and distribution of one 60, one 30, and one 10 second television spot; For each of the three years of the project, development and distribution of three 60, three 30, and three 10 second radio spots; Annual development of print ads and marketing materials to be delivered to selected consumer magazines, educator's publications, in-school magazines, newspaper "kid pages," comic book companies, and bus shelter and transit card carriers; Annual development and distribution of 100,000 full-color student brochures to reinforce the concepts outlined in the campaign; Annual development and distribution of 100,000 brochures for parents to engage them in their children's science and mathematics education; Establishment of a toll-free 800 number for students to call to request information. Each caller will be sent both the student and the parent brochure; Development of promotional materials including buttons, games, science experiments, math puzzles, T-shirts, etc.; Annual public relations campaigns including press conferences, media tours, in-school demonstrations, and personal appearances; Annual evaluation of the project including monthly reports of fulfillment of requests received via the 800 number. Development, production, and distribution of the campaign will be the responsibility of a task force consisting of: Ronni Denes, NACME's vice president for communications and public affairs; George Campbell Jr., President of NACME; Lea E. Williams, executive vice President of NACME and formerly served as vice president, educational services, of the United Negro College Fund; Catherine Morrison, director of research; and Ismael Diaz, director of precollege programs. The ad agency for the NACME/Ad Council campaign is Tracy-Locke. Rob Britton, manager of Advertising and Direct Marketing for American Airlines will serve as campaign director.
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TEAM MEMBERS: Ronni Denes