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resource project Media and Technology
The New York Hall of Science (NYSCI) will develop, test, market, and disseminate an interactive graphic novel iBook that will use the interests of young people (ages 10–14) in animals and comics to engage them in learning about health and clinical research. Provisionally called “Transmission: Astonishing Tales of Human-Animal Diseases,” the project represents a new approach to engaging young people in biomedical science learning.

Graphic novels are one of the fastest growing categories in publishing and bookselling, and today, they are significantly more sophisticated than the comics that came before them. They are also enormously popular among young people. The proposed graphic novel iBook will focus on the diseases that humans and animals share and pass between them (sometimes to devastating consequences), from Ebola, bird flu, and West Nile disease to influenza, measles, and pneumonia. Moreover, like many other contemporary graphic novels, it will address a pressing issue of the day—amely, the growth of zoonotic and anthropozoonotic diseases.

The iBook will be developed in a digital, interactive format (a growing trend within the genre) and, like many graphic novel titles, will take a mystery and forensic crime approach to exploring its content. Ultimately, Transmission will become a national model for conveying biomedical understanding through the use of up-to-the-minute interactive iBook technologies and an engaging graphic novel format.
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TEAM MEMBERS: martin weiss Geralyn Abinader
resource research Media and Technology
Public opinions toward emergent technologies may be highly dependent on the manner in which people are introduced to these technologies for the very first time. In this light, understanding how such first introductions are related to adolescents’ information seeking behaviors and their developing opinions may be particularly interesting because this target public can be considered to be not only future users of the technology but also future decision makers of its development. The present paper presents a case study of the introduction of ecogenomics among 246 adolescents who were asked to
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TEAM MEMBERS: Mark Bos Roy Kloet Cees Koolstra Jaap Willems
resource research Media and Technology
Brazilian research has grown intensely in all areas of microbiology, with the increase in the amount of governmental resources for the sector and the strengthening of a greater number of research groups. However, very few academic studies deal with research about teaching and science communication in microbiology. There is no in-depth study of how this topic is currently being divulgated in communication journals, didactic books and the Internet, or about the interest and the difficulties faced by researchers in communicating microbiology to the general public. This paper investigates academic
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TEAM MEMBERS: Daniela Franco Carvalho Jacobucci Giuliano Buza Jacobucci
resource research Media and Technology
What do images communicate about humans’ place in nature? Medin and Bang posit that the artifacts used to communicate science—including words, photographs, and illustrations—commonly reflect the cultural orientations of their creators. The authors argue that Native Americans traditionally see themselves as part of nature and focus on ecological relationships, while European Americans perceive themselves as outside of nature and think in terms of taxonomic relationships.
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TEAM MEMBERS: Suzanne Perin
resource project Media and Technology
The Self-Reliance Foundation (SRF) Conociendo Tu Cuerpo (Know Your Body) Hispanic Community Health Sciences Education project is an initiative designed to introduce Hispanic students and families to biomedical science and health education resources, and increase their participation levels in these fields. The educational goals of the project are to: (1) Encourage Hispanic undergraduate students to pursue careers in biomedicine and science through a mentoring program at the university level; (2) Inspire an interest in biomedical science among Hispanic elementary-age students and parents through community outreach activities; (3) Inform Hispanic parents about biomedical science education standards and academic requirements for pursuing biomedical and science related careers; and (4) Inform and inspire Hispanic students and their families about the biomedical sciences and related careers through a series of daily nationally broadcast Spanish-language radio capsules, and a nationally syndicated Spanish newspaper column. Conociendo Tu Cuerpo (Know Your Body) includes several key components: A model, Washington, D.C., area coalition of informal science, health, community, education, and media organizations that will publicize and provide hands-on health science activities at community festivals and other community settings; Hispanic undergraduate student health-science fellows to be trained and provided experience in facilitating health science activities; and nationally broadcast Spanish-language radio capsules that will cover topics in areas of biomedicine, research, education, and health-science careers. Parents and students will be able to access additional information about biomedical science opportunities and Hispanic role models in the biomedical sciences through the project's Conociendo Tu Cuerpo website and the bilingual 800 telephone help line promoted by 147 participating radio stations and 102 newspapers nationwide. The project will be supported at the national level through collaboration with the Hispanic Radio Network and the Pacific Science Center. The Washington, D.C., collaborative will include the Capital Children's Museum, local Spanish language radio stations, area universities, and health and community organizations. Development Associates, the largest American education and evaluation consulting corporation, will evaluate the project.
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TEAM MEMBERS: Robert Russell Liza Fuentes
resource project Media and Technology
Recent biomedical research has transformed scientific understanding of human biology. But many of these advances haven’t filtered into public awareness, hindering our ability to make good health-related decisions. A new educational program ‒ Biology of Human ‒ will help the public, particularly young people, better understand advances in biomedical research. This innovative, learning research-based science education program is strategically designed to increase awareness of and understanding about new biomedical research developments pertaining to human biology. Biology of Human will provide a sophisticated science education outreach package for students aged 11 to 15 and adults, including parents and educators. The project's goal is to leverage the latest biomedical information and innovations, a dynamic suite of educational and dissemination strategies, and research-driven approach grounded in sociology to broadly educate youth and adults about human biology. A team led by the University of Nebraska State Museum, the Department of Sociology at the University of Nebraska-Lincoln, and the NIH/NCRR-funded Nebraska Center for Virology (a Center of Biomedical Research Excellence) will work with science writers, kids, and educators to complete three specific aims: 1) stimulate interest in and understanding of biomedical research's importance to diverse individuals' health, communities, and environments; 2) establish partnerships among science educators, biomedical researchers, science journalists, and others to create dynamic educational resources focused on biomedical research developments and human biology; and 3) increase youths' interest in biomedical science. Biology of Human will provide adults and youth with several simultaneous, complementary options for learning about how biomedical research has helped us understand human biology including essays, books and blogs; entertaining and scientifically accurate mobile and tablet apps; activities and graphic stories; and a Web site that complements and supports the project's professional development programs. More than 175,000 youth and adults are expected to be directly impacted through this effort.
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TEAM MEMBERS: Judy Diamond Julia McQuillan