Some recent events have brought to the attention of the general public the issue of free access to scientific information. On many occasions basic scientific information has been said to be constantly available to scientists. In truth, a group of scientists (those who live in the developing countries) have long remained on the fringes of the international research community and in part still are, mainly because of the existing difficulties in accessing scientific publications. However, this fact has never been as blatant as it was with the Human Genome Project. Indeed, the project saw an
Over the last few years the media and especially television have focussed on presumed health emergencies such as mad-cow disease, genetically modified organisms (GMOs), the Di Bella cancer-cure case and the Lipobay case. Topics such as these have a strong emotional impact on public opinion and subscribe to the dictates of the ratings rather than following the more or less prescriptive rules of scientific communication. In a highly competitive environment, if the ratings prevail against information, it is obvious that news follows the rules of fiction, health reports become mere
In the field of scientific communication in Europe, science centres have gained increasing importance over the last ten years. Italy, beyond the City of Science in Naples, is also planning the set up of more science centres throughout the country. Their hands-on style makes them something between a museum and a fun fair and, beyond the issue of merit, no doubt the success of many science centres also depends on the fun offered. It is important then to be able to assess to what extent people can actually make use of the proposed themes. This report tries to point out the dialogue opportunities
A word of warning for scientists: don’t appear on talk-shows. Not only would you probably run into a magician, you might even be mistaken for one, which is much worse. And do not ask the press, the radio and television to put their magical mentality aside: the media are condemned to it. It is not just a matter of what the audience wants. It is the cause-effect relations the media constantly have to establish that have per se something “magic”. Umberto Eco, an expert in semiotics and a distinguished writer, has no doubts about it: science fails to attract public opinion. And the little the
Terms such as gmo, genetic tests and pharmacogenomics, which were once used only by experts, belong today to everyday language. The new vocabulary of molecular biology shows an increase in the interest of society in scientific problems, and in particular the recent cultural supremacy of molecular biology. For all of us, the gene symbolizes progress and power, the hope of fighting incurable diseases, and the fear of terrifying genetic manipulations. These aspects become real events and characters in the Human Genome Project. But this great international project has also shown that the relation
Talk of the Nation: Science Friday is a weekly two-hour listener call-in talk radio show devoted to the understanding of complex scientific topics and methods. The series is hosted by science correspondent Ira Flatow. With support from the National Science Foundation, Multimedia Research presents the first study of a two-part summative evaluation on the impact of Science Friday on public radio listeners, focusing on the series’ future increased emphasis on public understanding of basic research. The evaluation assessed what demographic or background characteristics relate to whether or not
Knight-Williams collaborated with five aquaria to solicit the reactions of a random sample of their aquaria members to the PBS broadcast of the Shape of Life series. The collaborating aquaria were located in geographically diverse regions of the country and included: The Seattle Aquarium, Cabrillo Marine Aquarium, Dauphin Island Sea Lab, Shedd Aquarium, and New York Aquarium. The report focuses on questionnaire data provided by both the non-viewer respondents and by viewers of two or more episodes from the series.
The purpose of this article is to discuss the media effects approach broadly, to point out limitations the traditional approach imposes on the field, and to discuss a “mix of attributes” approach with a focus on the study of “new” technologies for the dissemination of news. It is argued that the mix of attributes approach would better serve to advance both theory and empirical research, not only in the area of new media technologies, but also for more traditional media effects research.
SoundVision Productions is developing and distributing a series of ten, hour-long public radio documentaries that will explore the turbulent boundary between science and the humanities, capturing the present moment of tremendous scientific and scholarly ferment with the unique and intimate power of radio. By introducing the radio audience to the thoughts and voices of some of the world\'s most accomplished scientists, in conversations with the counterparts in the humanities, the series will look at recent developments in science including physics, molecular and cell biology, environmental science, cognitive psychology and neuroscience, and the multiple disciplines of the life sciences reflecting the increasingly subtle and widespread application of evolutionary theory. In each program, a careful account of new scientific ideas and discoveries will be placed within the context of historical and contemporary thought about the human and natural worlds. Barinetta Scott, the Executive Producer, has most recently been the Executive Producer for the highly regarded NSF funded NPR series, "The DNA Files." In developing this project, she will work closely with an advisory committee that includes: John Avise, Research Professor, Dept. of Genetics, University of Georgia Samuel Barondes, Professor and Director of the University of California San Francisco\'s Center for Neurobiology and Psychiatry Terrence Deacon, Associate Professor of Anthropology, Boston University Anne Foerst, Professor of Computer Science and Theology, St. Bonaventure University Ursula Goodenough, Dept. of Biology, Washington University, St. Louis William Irons, Professor of Anthropology, Northwestern University Gordon Kane, Professor of Physics, University of Michigan Jim Miller, Senior Program Associate for the AAAS Program of Dialogue Between Science and Religion W. Mark Richardson, Episcopal Priest, Associate Professor of Systematic Theology, General Theological Seminary Holmes Rolston, University Distinguished Professor in the Department of Philosophy, Colorado State University Michael Ruse, Professor of the Philosophy of Biology and Ethics, at Florida State University Mary Evelyn Tucker, Professor of Religion at Bucknell University Dorothy Wertz, Senior Scientist; Social Science, Ethics, and the Law; The Shriver Center.
The World Media Foundation is producing and distributing "Emerging Science of Environmental Change." This radio-based project presents new and cutting edge research to the public through National Public Radio broadcasts, Internet radio broadcasts, multi-media web presentations, Internet-based discussion, formal school curricula and public lectures. The goal of the project is to provide the public with a longitudinal view of how those engaged in cutting-edge science formulate theories, structure their inquiries and monitor the ongoing processes, pitfalls, unexpected results and successes of their research. The production team will closely follow the work and processes of one or more research teams over major portions of the 36-month project in order to provide an in-depth understanding of the research process. The project will deliver nine one-hour radio specials and nine additional hours of shorter program segments that will be included in the NPR "Living on Earth" series. The online component of the project will present expanded versions of the audio through its daily web radio service, as well as multi-media web pages with references and discussions linked to the core subjects of the specials. School outreach will be directed primarily at largely urban, under-served middle and high schools. It will use the audio and multi-media web presentations of current research as frames of reference for student instruction in environmental science.
Ways of Knowing, Inc. is producing two one-hour film documentarties for public television on the origin, nature and history of writing. "The Writing Project" (working title) is about the study of writing as a technology. The goal of the films is to explain how writing systems work and to make people aware of the importance of writing in societies. The programs will address what reading and writing is, how writing was invented and how it is used in dozens of different systems around the world. The focus is on the diversity, yet sameness, of writing systems and on the grand variety of its uses. The target audience is the PBS television audience, with follow-up educational viedocassette distribution to schools and colleges to be used as an introduction to linguistics "basic text." The program's outreach will be enhanced by a companion website and book.
The Wildlands Project is producing a four-hour television series for PBS and the CBC. The television series, "The Sacred Balance," will feature geneticist and environmental scientist David Suzuki as he examines a new vision of the human place in nature. The series aims to enrich and expand the scientific world view by looking at traditional knowledge, myth, literature and art, and by incorporating aspects of human spirituality into the insights presented by science. The aim of the project is to show that the world-view human beings have celebrated since ancient times is reemerging, transformed, from the laboratories of modern science. Moving away from reductionist techniques, researchers from many different disciplines are studying diversity, whole organisms, systems and relationships that begin in the individual cell and extend to the entire planet. The television series is designed to change the way the public acts in the world by demonstrating that what we do to the Earth we do to ourselves. Dr. Suzuki will work closely with an advisory committee in shaping the series. The members of this committee include: Lane Lubchenco: Professor of Marine Biology and Zoology, Oregon State University David Schindler: Environmental Ecologist, Department of Biological Sciences, University of Alberta E. O. Wilson: Biologist, Harvard University Sylvia Earl: Marine Ecologist and "Explorer in Residence" at the National Geographic Society, Washington, DC James Parks Morton: Former Dean, Cathedral of St. John the Divine, currently at the Interfaith Center of New York The television series will be supplemented by a new, interactive Sacred Balance website and a teachers guide. Ancillary material also will include Dr. Suzuki's trade book, "The Sacred Balance."
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TEAM MEMBERS:
David SuzukiRobert LangAmanda McConnell