Technoscience is deeply linked to national cultures across terrains as diverse as medicine, agricultural biotechnologies, ICTs, energy technologies, etc. Understanding the cultural dimension of technoscience is vital for the project of socialisation. This project should be embedded in technological and political cultures, taking variation in cultural approaches to technoscience, national identity and political decision-making seriously. Socialisation of science and technology in Europe should therefore approach socio-technical developments in a way that allows for the emergence of
This report presents findings from Goodman Research Group's evaluation of the following: (1) The NOVA scienceNOW series, including viewer feedback on Season Three and the knowledge gained from viewing the six new episodes, (2) The NOVA scienceNOW website, and (3) Focus groups conducted at the Science Café conference in June 2008. Includes survey.
WGBH is producing the fifth and sixth seasons of NOVA scienceNOW, a multimedia project that addresses a wide array of science, technology, engineering, and mathematics subjects via multiple platforms. They include national PBS broadcast, the PBS web site, and innovative outreach activities such as an expanded Science Café initiative. Hosted by astrophysicist Dr. Neil deGrasse Tyson, Season Five will air in 2010; Season Six in 2011. The focus is "stories of transformative research," e.g., nanotechnology, stem cells, quantum computing, as well as clean energy, and climate change. Project goals are to "produce a lasting impact on Americans' appreciation for and understanding of current scientific research," and to encourage an interest in STEM careers among younger viewers. Building upon solid prior work, the proposed project is finding new ways to interweave the television show, web materials, and Science Cafés to provide multiple entry points and pathways for the audience. For example, they will produce 32 web-only scientist profiles supported by a blog and social media tools, and then train these scientists as presenters for the Science Cafés. NOVA is planning a new strategy to maximize carriage and increase audience for the six new programs per year; the programs will run consecutively in the NOVA Wednesday evening primetime slot during the summer. During Season Three, over 2.7 million television viewers per week tuned in NOVA scienceNow, with 62,000 unique visitors to the web site per month and 75 active Science Cafés across the country. The expanded Science Café initiative is designed to become self-sustaining beyond the grant period through new partnerships with groups such as the Astronomical Society of the Pacific, the American Chemical Society, and the Coalition for the Public Understanding of Science. The project will also collaborate with the Association of Science-Technology Centers and science centers around the country to host Science Cafés featuring scientists profiled on the web. Goodman Research Group will assess the reach and effectiveness of Seasons Five and Six. The focal/primary evaluation activity is a viewing and engagement study on the influence of viewing the series along with accessing and participating actively with the increased web and outreach offerings. This study will comprise web-based surveys with adaptive branching patterns, which will include data collection from a variety of participants and will focus on participants? use of the series, website, and outreach. The summative evaluation will measure how the project is reaching these audience segments, while also meeting the overall goals of increasing public understanding of science and engagement in science-related activities.
The Synthetic Biology Engineering Research Center (SynBERC) at the University of California-Berkeley is designing an interactive web portal and public forum, Ars Synthetica, to communicate SynBERC's research on synthetic biology, an emerging field that builds on advances in molecular, cell, and systems biology. Synthetic biologists will soon design and fabricate biological entities to accomplish particular tasks. Biological materials properties (gene sequences, protein properties, natural genetic circuit design) must be formulated into a set of design rules that can be used to engineer new biological entities. These design issues raise ethical concerns among the public and will form the core focus of Ars Synthetica. The forum will use Omeka, an open source software platform that will afford research scientists and the public with the ability to engage in community-wide discussions and debates, and will be customized to utilize a variety of media, such as articles, photo essays, and video vignettes addressing key questions surrounding synthetic biology. The forum will provide numerous links to research articles, data, and relevant websites, including SynBERC's synthetic biology website and the Anthropology of the Contemporary websites. Video webcasts will include guest lecturers with diverse perspectives on synthetic biology aimed at both scientists and the public, which will be disseminated on social networks, such as YouTube, Flickr, and WordPress blogs. The forum has the potential to make a significant impact on public discourse on science, as well as provide an important new exemplar for public engagement in research that can be replicated in other fields of science and informal science education.
Screenscope, Inc. is producing three annual "state of the environment" reports. The reports will consist of a yearly, ninety-minute, prime-time public television program and an extensive outreach initiative to engage families and the public in a variety of educational activities. The television programs will: Present an up-to-date "state of the environment" assessment of ecosystem performance and human health; Feature the year's most important environmental incidents; Highlight the year's most cutting-edge scientific breakthroughs and research dealing with environmental issues; Focus on community programs that have helped improve the quality of the environment over the past year. The outreach initiative will include: A Citizen Science Project with strong emphasis on family participation; Neighborhood workshops and coalitions organized by local PBS stations in association with the American Association for Advancement of Science and the World Resources Institute; An interactive web component including real-time environmental satellite data and visualizations; Local and national media events featuring the yearly release of a "State of the Environment" report; Partnerships will be developed with environmental organizations to help promote and implement the initiative's informal education activities. The project will be under the direction of Marilyn and Hal Weiner with the television programs being produced by their company, Screenscope. Anthony Janetos, Vice President and Chief of Programs at the World Resources Institute will have oversight responsibility for the science information presented in the Annual Report. Project advisors include: Bonnie Cohen, former Under Secretary of State for Management and Board member of CARE; Chet Cooper, former Deputy Director, Emerging Technologies, Battelle/Pacific Northwest National Laboratory; Robert Fri, Senior Fellow Emeritus at Resources for the Future and former Director of the National Museum of Natural History; Edward Frieman, Director Emeritus at of the Scripps Institution of Oceanography and Vice Chancellor of the University of California; Nay Htun, Dean of the University of Peace and former Assistant Secretary-General, United Nations Development Programme; Thomas Lovejoy, Science Advisor to the World Bank and the UN Foundation; Jessica Tuchman Mathews, President of the Carnegie Endowment for International Peace; Per Pinstrup-Andersen, Director-General, International Food Policy Research Institute; Maurice Strong, Chairman, Earth council and former Secretary-General of the United Nations Earth Summit in Rio de Janeiro. There also will be science advisors for each of the individual episodes.
WGBH plans to produce a special NOVA series, The Fabric of the Cosmos, based on the best selling book of the same name by physicist Brian Greene. The four 60-minute television programs will be the center piece of a multimedia project that employs multiple platforms including national primetime PBS broadcast, the PBS Web site, podcasts, and an educational outreach campaign that features "Cosmic Cafes." Project goals are to: 1) enhance the public's appreciation of physics by exploring the unfinished story of space and time; 2) find innovative ways of using animation and graphics for television, the Web and on the new media platforms to explain these concepts; 3) bring challenging and exciting ideas in science to people unlikely to encounter them elsewhere by holding public events in communities across the country; and 4) forge effective collaborative partnerships with the American Institute of Physics (AIP), American Physical Society (APS), National Society of Black Physicists (NSBP), American Library Association (ALA) and others to maximize impact of the project. Multimedia Research will conduct formative evaluation and Inverness Research Associates will conduct summative evaluation.
Founded in 1999, the Silicon Valley Astronomy Lectures are non-technical illustrated public lectures, presented on six Wednesday evenings during each school year at Foothill College, in the heart of California's Silicon Valley. Speakers over the years have included a Nobel-prize winner, members of the National Academy of Sciences, the first woman in history to discover a planet, an astrophysicist who is an award-winning science fiction writer, and many other well-known scientists explaining astronomical developments in everyday language. The series is jointly sponsored by the Astronomical Society of the Pacific, the SETI Institute, NASA's Ames Research Center, and the Foothill College Astronomy Program. In-kind funding and staff time is contributed by the sponsoring organizations. The lectures are held and videotaped in the 950-seat Smithwick Theater in Los Altos Hills. Thanks to a generous grant from an anonymous local donor, each lecture is now video and audio taped, professionally edited, and made available free of charge on a number of web sites. Videotaped lectures include: * Frank Drake discussing his modern view of the Drake Equation, * Sandra Faber on how galaxies were "cooked" from the primordial soup, * Michael Brown explaining how his discovery of Eris led to the demotion of Pluto, * Alex Filippenko talking about the latest ideas and observations of black holes, * Natalie Batalha sharing the latest planet discoveries from the Kepler mission, * Anthony Aguirre discussing how it is possible to have multiple universes, and * Chris McKay updating the Cassini discoveries about Saturn's moon Titan.
Overview of the Local Voices, Clever Choices Project: As part of the National Science Foundation funded "Sustainability: Promoting Sustainable Decision Making in Informal Education" project, the Oregon Museum of Science and Industry (OMSI) and its partners developed a bilingual (Spanish/English) outreach campaign- Local Voices, Clever Choices/Nuestras voces, nuestras decisiones. The goal of this and other deliverables was to promote sustainable decision making by building skills that allow participants to weigh the tradeoffs of their choices and thereby choose more sustainable practices. The
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TEAM MEMBERS:
Oregon Museum of Science and IndustryRenee B. CurtisKyrié Thompson Kellett