This paper is based on presentation given at a participatory session at the Visitor Studies Conference with the aim of creating a descriptive list of the qualities and conditions that lead to a positive museum experience (PME). This article sorts, names, and discusses the characteristics generated by the group.
This paper presents an overview of the Museum Impact and Evaluation Study and some of its key findings. The project that began in January 1990 and was completed in 1992 explored relationships between museums and their visitors and was intended to help staff members understand how they develop these relationships, what characterizes these relationships, and how these relationships are maintained.
This paper discusses how audience research can help staff at historic houses monitor the quality of their offerings and attract visitors. It provides a review of evaluation efforts at one historic house, the Moody Mansion and Museum, from the perspective of the museum director, Patrick H. Butler III, as well as an evaluator, Ross J. Loomis of Colorado State University, who worked with Butler and other museum staff. This paper includes questions from a short visitor survey used in the research.
This paper presents strategies for audience development, using a research project of the Toronto Historical Board as an illustration. The project was comprehensive, and this paper focuses on some of the strategies used for development of the research design, the methodology and applications of the results. These strategies can be used by others facing the challenges of audience development. The paper is organized into four parts: 1. Definition of the audience development problem; 2. Strategic decisions for developing the research design for audience development; 3. Outcomes and impacts of
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Rosalyn RubensteinLeslie MunroKaren Black
This paper discusses the importance of serving both internal and external publics, which requires attention to their values, expectations, and satisfactions, not just what decision-makers think they should want or expect from the museum. Author Marilyn G. Hood, of Hood Associates, presents data from two recent audience research projects that reveal internal publics (visitors, including volunteers, members or donors) may hold distinctly different views and preferences, and that these may contrast with those held by visitors and the community. This data can offer guidance for improving internal
In this article, Lynne M. Westphal of the USDA Forest Service, North Central Forest Experiment Station, outlines discussions exploring the interactions between plant communities and people communities at a November 1992 symposium. The symposium aimed to assess current knowledge about the active involvement of people with plants and to clarify research needs that will lead to improved program management and information delivery.
In this article, Marilyn G. Hood, Ph.D., of Hood Associates, discusses two year-long studies at major outdoor settings, which offer insights into the reasons why people choose to visit botanical gardens and arboretums and what they enjoy about these visits. Hood summarizes methods and key findings from theses four-season studies, which were conducted in 1987 at the Holden Arboretum (Mentor, Ohio) and in 1989 at the Chicago Botanic Garden (Glencoe, IL).
In this article, Marilyn G. Hood, Ph.D., of Hood Associates, discusses African-American attendance and non-attendance at art museums. Hood presents findings from focus groups and individual interviews used to better understand African-American feelings about and perceptions of art museums, which she divides into internal dimensions and external dimensions.
In this article related to evaluation and multicultural audiences, Jacksonville State University's Stephen Bitgood presents a "progress report" on a visitor center and environmental education project in Puerto Rico that is being designed to serve both the local Puerto rican audience as well as the international visitor. Bitgood shares findings from the study featured in a report to the Caribbean National Forest, part of the USDA National Forest Service.
In this article, Jacksonville State University's Stephen Bitgood and Don Thompson address the issue of how museums can appeal to multicultural audiences and assess the impact of their attempts to attract new audiences. Bitgood and Thompson outline a four-step process for addressing problems of multicultural audiences.
Volunteer "Species Stewards" adopt one or more species of native prairie or savanna plants. On semi-monthly or more frequent visits, stewards log locations, bloom dates, and seed ripening dates, and collect seed to be used to restore additional prairie on old field sites. Additional opportunities for individual or group seed collection and sowing are provided. Buckthorn-busting is also available.
New and developing science centers make up a significant percentage of ASTC membership. They often have limited funds, facilities, exhibits, education programs and experience developing and operating a science center. These institutions desire ready-to-use exhibits, demonstrations and education materials, as well as management workshops concerning the basic operation of a science center. This project proposes the formation of a Science Carnival Consortia, a partnership of the Pacific Science Center and five to eight new and developing science centers. Building on the success of the Pacific Science Center's Science Carnival, Consortia members: (1) Obtain twenty to forty Science Carnival exhibits (2) Obtain six ready-to-use demonstrations (3) Obtain supplementary education materials (4) Obtain appropriate training regarding the implementation and maintenance of the above items (5) Participate in a week long management workshop at the Pacific Science Center (6) Receive ongoing consultation with Pacific Science Center Staff (7) Participate in three annual meetings of Consortia members The project also produces a Science Carnival "cookbook" which provides instructional for fabricating and maintaining all exhibits in Science Carnival, plus scripts and material lists for each demonstration, and enrichment class. The project also evaluates the success of this model for serving other new and developing science centers.