This article aims to discover evidence for the "Mozart Effect"--the observation that listening to music for brief periods temporarily enhances performance on spatial tasks.
This paper outlines theoretical foundations, methodology, and key findings from a membership survey conducted by the San Antonio Museum Association in 1987. The study was designed to provide insights to a variety of assumptions upon which the Association's membership management and marketing strategies were based. Central among the questions to be answered were the determination of the motivations expressed by members for joining the Association and forecasting potential changes in member program preference and member attendance patterns.
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TEAM MEMBERS:
James D. BigleyDaniel R. FesenmaierMark LaneWesley S. Roehl
In this paper, Robert C. Webb, of Suffolk University, presents literature related to much-debated topic about using music in an exhibit. In particular, Webb discusses four topics of interest to museum professionals: (1) the complexity of the term "background music" (2) the roles and uses of mood created by music (3) the use of music to cue appropriate behavior and perceptions and (4) the influence of background music on the comprehension of verbal material.
In this article, M. Hagedorn-Saupe discusses visitor-related research efforts at the Institute fur Museumskunde in Berlin. Hagedorn-Saupe provides an overview of data collection studies on museum visits and related projects, visitor research projects and collaboration with other institutions, and long-term projects at the Institute.