Earth & Sky is a two-minute public radio science series about environmental sciences, earth sciences, and astronomy. As broadcast of the series expanded across the U.S., Multimedia Research implemented summative evaluations of listeners in three different radio markets. The evaluations focus on whether listening to the series influences adults' knowledge of, interest in, and attitudes toward science and whether the series affects listeners' science-related activities.
This is a study of the writing styles appropriate for describing science and nature television programs, thereby making them accessible to visually impaired audiences, and to access the audience's needs and preferences for science and nature programs.