Dr. Barbara Flagg, Director, Multimedia Research, will conduct exploratory research to assess the feasibility and viability of presenting to the public an on-going review of new findings or issues in major fields of research. This research on the untested idea of providing the public with information about research on a regular, on-going basis through multiple media will provide information about the American public's current science media habits, their awareness of and interest in broad areas of research, and the presentation formats most likely to appeal to and reach the public on a regular basis.
Earth & Sky is a daily short-format science series for both commercial and public radio. Produced by EarthTalk, Inc. of Austin, TX, the series is hosted by Deborah Byrd and Joel Block and consists of 90-second programs on a wide variety of topics mostly drawn from environmental sciences, earth sciences and astronomy. With support from the National Science Foundation, Multimedia Research presents the first study of a two-part summative evaluation on the impact of Earth & Sky on public radio listeners, focusing on traditional formats as well as the new “Edge of Discovery” programming that
This document reports on the first phase of a summative evaluation of Science Friday's expansion to examine the importance of research as a theme underlying all science and technology changes. In this phase of the evaluation, in-depth qualitative discussions concerning public understanding of basic research were held with listeners of Science Friday. The study has two goals: (1) To provide feedback to producers as to the series’ current strengths and weaknesses with respect to the above stated goals; and (2) To guide the development of a written questionnaire to be mailed to random public
A pilot study of five episodes in the Cyberchase series was conducted in late Fall 2001. The study was designed to assess the broad educational value, impact and appeal of the series, and to pilot the approach and instrumentation for a more extensive study in the spring of 2002. The study included more than 450 children and 20 teachers. Cyberchase is the Emmy Award-winning mathematics series and website on PBS KIDS GO! using broadcast, web, new media and educational outreach to impact millions nationwide. Designed for children ages 8 to 11 and packed with mystery, humor, and action, Cyberchase
The focus of this naturalistic study was to explore the enjoyment and appeal of Cyberchase, and its influence on children attitudes about math, self-confidence about mathematical problem solving, patterns of Website use, mathematical problem solving skills, and content recall. Cyberchase is the Emmy Award-winning mathematics series and website on PBS KIDS GO! using broadcast, web, new media and educational outreach to impact millions nationwide. Designed for children ages 8 to 11 and packed with mystery, humor, and action, Cyberchase's mission is to improve kids' problem-solving and math
As the Cyberchase series gained traction, it became evident that Cyberchase's appeal was not limited to the intended age group. Based in part around its visually appealing animation, its humor, and its characters as well as its after-school and Saturday morning broadcast schedule the program also attracted, and developed a loyal following among, younger viewers. As the mathematical concepts integrated into the plot lines were created with the explicit intent of engaging older children, Cyberchase's inadvertent resonance with this younger audience raised questions in the minds of the program's
With support from the National Science Foundation and Best Buy, Twin Cities Public Television has produced a science series for children. Entitled "DragonflyTV," the series presents real kids engaged in real science to promote the process of science inquiry in viewers. This formative evaluation gathered feedback from 5th and 6th graders in response to three 28 minute videos, presented one per week. The following were the general research goals: To evaluate change in student ability to design an experiment To measure change in interest in doing one's own science investigation To determine
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Barbara FlaggTwin Cities Public Television