StarTalk Radio will develop a highly innovative new genre of science radio that bridges the intersection between popular culture and science education. Host of the show and project PI is Dr. Neil deGrasse Tyson, renowned scientist, astrophysicist, popular science author and director of the Hayden Planetarium in New York City. The radio programs will combine comedy, references to pop culture, and public fascination with space science to reach an untapped audience for the informal science field--those who listen to commercial talk radio call-in shows. The STEM content will include astronomy, astrophysics, astrobiology, space exploration, earth system science, and associated technologies. Goals and intended outcomes of the project include increasing knowledge and interest of space science topics, and motivating audiences to pursue additional learning acitivities as the result of listening to the programs. This project builds on a previous SGER grant (#0852400) which produced 13 pilot programs and was evaluated by Multimedia Research. Project deliverables include 39 one-hour live call-in shows a year for a total of 117 shows over three years, a website, and a business strategy that projects making the radio programs self-sustaining. Dr. Tyson will be the host, and each program will include a celebrity guest who has a strong interest in science. The target audience for the show is the "blue collar intellectual" audience segment who listens to commercial talk radio, has a high school education or less and is in the 25-44 year old range. It is estimated that there will be one million listeners per week by the end of the project. People with disabilities (deaf and visually impaired) will have access to the products through captioning and other features on the website. Project partners include CBS Radio, CBS/AOL, and Discover Magazine. Formative evaluation of these new shows and website will be conducted by Multimedia Research. The Goodman Research Group (GRG) will conduct the summative evluation to assess the extent to which the project accomplishes the goals and specifically will gather and analyze data on the previously untappped and underserved audiences. The evaluation will examine the differences in impact on Science Novices and Science Enthusiasts, asking questions about how the programs increase awareness of scientific issues, and their effects on society and culture, as well as factual knowledge. Methods include multi-level, quasi-experimental, and longitudinal episode assessments. Potential impacts on the field of informal science education include opening up a new commercial radio audience for informal science learning, increasing knowledge about effective approaches to combining humor and science, and demonstrating an effective business model that results in a self-supporting show about science on commercial radio.
WGBH received funding to develop and create NOVA Labs, an online environment that provides teen audiences with an online research lab, educational content, and the opportunity to engage with authentic data, tools, and processes to investigate scientific questions. This work has begun with the development of a first pilot lab, called The Sun Lab. NOVA Education created and launched this lab in early summer 2012. Examining the site in its pilot form, the Lifelong Learning Group (LLG) engaged in a formative evaluation to support refinements and improvements in the design of subsequent NOVA Lab
Making Stuff Season Two is designed to build on the success of the first season of Making Stuff by expanding the series content to include a broader range of STEM topics, creating a larger outreach coalition model and a “community of practice,” and developing new outreach activities and digital resources. Specifically, this project created a national television 4-part miniseries, an educational outreach campaign, expanded digital content, promotion activities, station relations, and project evaluation. These project components help to achieve the following goals: 1. To increase public understanding that basic research leads to technological innovation; 2. To increase and sustain public awareness and excitement about innovation and its impact on society; and 3. To establish a community of practice that enhances the frequency and quality of collaboration among STEM researchers and informal educators. These goals were selected in order to address a wider societal issue, and an important element of the overall mission of NOVA: to inspire new generations of scientists, learners, and innovators. By creating novel and engaging STEM content, reaching out to new partners, and developing new outreach tools, the second season of Making Stuff is designed to reach new target audiences including underserved teens and college students crucial to building a more robust and diversified STEM workforce pipeline. Series Description: In this four-part special, technology columnist and best-selling author David Pogue takes a wild ride through the cutting-edge science that is powering a next wave of technological innovation. Pogue meets the scientists and engineers who are plunging to the bottom of the temperature scale, finding design inspiration in nature, and breaking every speed limit to make tomorrow's "stuff" "Colder," "Faster," "Safer," and "Wilder." Making Stuff Faster Ever since humans stood on two feet we have had the basic urge to go faster. But are there physical limits to how fast we can go? David Pogue wants to find out, and in "Making Stuff Faster," he’ll investigate everything from electric muscle cars and the America’s cup sailboat to bicycles that smash speed records. Along the way, he finds that speed is more than just getting us from point A to B, it's also about getting things done in less time. From boarding a 737 to pushing the speed light travels, Pogue's quest for ultimate speed limits takes him to unexpected places where he’ll come face-to-face with the final frontiers of speed. Making Stuff Wilder What happens when scientists open up nature's toolbox? In "Making Stuff Wilder," David Pogue explores bold new innovations inspired by the Earth's greatest inventor, life itself. From robotic "mules" and "cheetahs" for the military, to fabrics born out of fish slime, host David Pogue travels the globe to find the world’s wildest new inventions and technologies. It is a journey that sees today's microbes turned into tomorrow’s metallurgists, viruses building batteries, and ideas that change not just the stuff we make, but the way we make our stuff. As we develop our own new technologies, what can we learn from billions of years of nature’s research? Making Stuff Colder Cold is the new hot in this brave new world. For centuries we've fought it, shunned it, and huddled against it. Cold has always been the enemy of life, but now it may hold the key to a new generation of science and technology that will improve our lives. In "Making Stuff Colder," David Pogue explores the frontiers of cold science from saving the lives of severe trauma patients to ultracold physics, where bizarre new properties of matter are the norm and the basis of new technologies like levitating trains and quantum computers. Making Stuff Safer The world has always been a dangerous place, so how do we increase our odds of survival? In "Making Stuff Safer," David Pogue explores the cutting-edge research of scientists and engineers who want to keep us out of harm’s way. Some are countering the threat of natural disasters with new firefighting materials and safer buildings. Others are at work on technologies to thwart terrorist attacks. A next-generation vaccine will save millions from deadly disease. And innovations like smarter cars and better sports gear will reduce the risk of everyday activities. We’ll never eliminate danger—but science and technology are making stuff safer.
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WGBH Educational FoundationPaula Apsell
In MIT’s NSF-funded Terrascope Youth Radio (TYR) program, urban youth, many from groups historically underrepresented in the sciences, worked as paid interns who received training in radio production, reporting and writing stories with scientific content and audio storytelling to create environmentally oriented audio pieces that were engaging and relevant to their own and their peers’ lives. Teen interns participated between July 2008 and Autumn 2012. TYR’s goals were to improve a broad audience of teens’ engagement with, knowledge of, and attitudes about science, technology, engineering, and
In 2012, Concord Evaluation Group (CEG) conducted an evaluation of the impact of Peep and the Big Wide World (Peep) resources on Spanish-speaking families with preschool-aged children. The three-pronged evaluation included a National Family Study in which 112 Spanish-speaking families who used the Peep resources were compared to Spanish-speaking families who did not use the Peep resources. It also included an In-Depth Family Study -- an experiment conducted in the metro Boston area in which 36 Spanish-speaking families who used the Peep resources were compared to Spanish-speaking families who
Produced by Twin Cities Public Television, St. Paul, MN, and sponsored by the National Science Foundation, SciGirls (SG) is a multimedia project for upper grade-school and middle-school tweens. Weekly half-hour episodes are tied in with web and outreach activities in the fields of science, technology and engineering. Multimedia Research, an independent evaluation group implemented a summative evaluation of the SG Season Two multimedia project. Fifth grade girls (N = 87) viewed three shows over three weeks. They could visit the SG website at any time but were required to visit and play a Pick'm
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Barbara FlaggTwin Cities Public Television
Frozen Planet is a seven-episode prime time television series, with a complementary interactive website, co-produced by the BBC and the Discovery Channel. Through high-definition "blue chip" visuals, the series aimed to increase awareness and understanding about the natural world. The goal of GRG's summative evaluation was to assess the overall influence of the series and website on TV viewers and web visitors. In accord with the Discovery Channel team's hope that Frozen Planet would change hearts and minds of its audience, GRG designed an evaluation to examine the effects of exposure to
“The Fabric of the Cosmos” is a special four-hour NOVA series that takes viewers to the frontiers of physics to see how scientists are piecing together the most complete picture we have ever had of space, time, and the universe. Based on the book of the same title by Columbia University physicist and author Brian Greene, "The Fabric of the Cosmos" explores a world just beneath the surface of our everyday experience that we would hardly recognize a startling world far stranger and more wondrous than anyone expected. Interweaving provocative theories, experiments, and stories with clear
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Pam CastoriWGBHBecky CarrollLaura Stokes
Led by KQED in Northern California, a network of seven public media organizations around the country joined to form the QUEST Regional Hubs Collaborative project. Funded with grants from the National Science Foundation (NSF) and the Corporation for Public Broadcasting (CPB), this project aimed to achieve the adaptation of a successful cross-platform media production model and the creation of a content-sharing collaborative. Rockman et al (REA), an educational research and evaluation firm in San Francisco, served as the external evaluator to document the development of both the regional
The Science Source Pathways Project will conduct initial work designing and testing a new model for providing news on STEM related topics to the rural and Native American communities in Montana. This project will enhance understanding of how the communication of scientific research reaches and impacts underrepresented audiences. A collaborative model will be developed between the environmental journalism program at the University of Montana and various local television, radio, and online media outlets that are either operated by or reach Native Americans on reservations and throughout the state. Project deliverables include a survey and analysis of current science reporting reaching this audience; and production and testing of prototype science news stories for dissemination on various platforms (print, radio, TV, web). The development of science news pieces will be led by graduate students in the School of Journalism under the careful guidance and mentorship of experienced professors. This project will enhance the communication and amount of STEM content delivered to underserved groups, and provide diverse opportunities for them to engage in STEM related environmental issues that affect their local communities.
"Human +" is a collaboration among the New York Hall of Science (NYSCI), NSF Quality of Life Technology Engineering Research Center (QoLT ERC) of the University of Pittsburgh and Carnegie Mellon University, Oregon Museum of Science and Industry (OMSI), and the Institute for Learning Innovation. The project will engage engineers, educators, designers, and people with disabilities in a process of participatory design to create a 2,500 square foot traveling exhibition entitled "Human +". The STEM content is engineering, specifically the extraordinary technological advances being made to enhance human abilities. The project is making three significant contributions to the Informal Science Education (ISE) field: 1) It is a model of close integration of an NSF-funded engineering research center into an ISE project. (2) It engages people with disabilities, both as participants and audiences. (3) It broadens engagement with engineering as a participatory, creative, and socially important ISE undertaking. Project deliverables are: (1) a model for participatory design of ISE activities to generate innovation among engineers, people with disabilities, ISE professionals, and designers; and 2) a 2,500 square-foot traveling exhibition engaging the public in the science, technology, and social issues of human enhancement. Front-end evaluation will be conducted by OMSI to explore pre-existing knowledge and attitudes, integrating significant numbers of people with disabilities including veterans, young people, and older people. Formative evaluation will likewise be integrated with the participatory design process, with prototypes being tested both by audiences and by the core "Human +" participatory design team. Summative evaluation by Institute for Learning Innovation will address both the effectiveness of the participatory design process and the effectiveness of the exhibition in addressing the National Academy for Engineering goals for public understanding of engineering as a creative and socially engaged field. An estimated 700,000 visitors will experience the "Human +" exhibition at OMSI and NYSCI. In addition, OMSI will tour the exhibition through its extensive and diverse network of science centers, with 24 science centers having expressed interest as potential host sites. The Science Friday webcast/podcast will reach an estimated 1.3 million listeners. Public audiences will engage in the topic of engineering and better understand its importance to human existence through experiencing one compelling research area. The project team will work with the Veterans Administration and DARPA to engage veterans with disabilities both as participants and as audiences. The exhibit with its human-focused content will also stimulate interest among older adults and promote the engineering field to groups underrepresented in engineering such as people with disabilities, girls, and minority youth. The project places cutting-edge technology and engineering practice in a profoundly personal context. "Human +" will contribute to the empowerment of the great majority of people who have, or will have, disabilities during their lifetime and for those of us who care for people with disabilities.
This project identifies TV meteorologists as a potentially important source of informal science education on the topic of climate change. These professionals are a well-respected source of scientific information in their local communities, yet rarely address climate change in their weather broadcasts. Proposers will conduct a series of studies that explore both mechanisms and obstacles to using TV broadcasts as effective informal communication vehicles for scientific information about climate change. In Study 1, they will identify methods already in use by "early adopters," compare them to best explanatory practices in informal science education, and make recommendations to improve practice. In Study 2, they will survey meteorologists and their news directors to determine their motivations and needs for information and materials regarding climate change. Based on their findings, and informed by prior work, they will develop a set of educational materials, principally a set of 30-second segments that can serve as a resource for TV meteorologists nation-wide. In Study 3, they will conduct a quasi-experimental evaluation of the materials with a TV station in Columbia, South Carolina to determine their impact on viewers. The core project team includes experts in science communication and education, physical oceanography, broadcast meteorology, and media effects evaluation, and the advisory board includes the Vice President of Programs at the National Environmental Education Foundation and the Chief Meteorologist at The Weather Channel. Dissemination mechanisms will include a range of publications and presentations for the research findings, and a website for the sharing of materials used by the early adopters. Overall, the project will advance the informal science education field's understanding of both effective explanatory practices in broadcast media and the motivations and practices of an understudied group of professionals. It will investigate an innovative means of increasing public awareness and understanding of important topics in climate change, and as well as creating a set of video-clips and related materials based on careful study and best practices.