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resource evaluation Media and Technology
The Lineage project was a collaboration between Twin Cities Public Television and the Smithsonian’s National Museum of Natural History. The project included creation of a feature-length video program, a Virtual Reality game, and a set of hands-on activities designed for use by multigenerational audiences—all of which were incorporated as part of a series of seven Fossil Festival events at museums and other sites around the United States. This report presents findings from a set of external evaluation studies that examined impacts on families who participated in Fossil Festival events as well
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TEAM MEMBERS: Jennifer Borland
resource evaluation Media and Technology
Pulsar: A Science Podcast is a science and technology podcast produced by the Museum of Science, Boston. The podcast has grown and expanded in recent months as the museum turned its attention to developing online resources during the coronavirus pandemic. This evaluation seeks to understand the ways the Pulsar team may improve their product in order to better suit listeners’ preferences and to expand the podcast’s reach. This evaluation is grounded in two primary objectives: (1) describing the podcast’s current audience and (2) understanding factors that impact listeners’ engagement with
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TEAM MEMBERS: Alia Qatarneh Abigail Feldman Mason Hill
resource evaluation Media and Technology
The Exploratorium’s livestream of the August 2017 Total Solar Eclipse reached over 63 million people. Live programs in English and Spanish provided an informal learning experience outside the museum. Over 2.75 million people viewed on-demand videos on eclipse science. Sixty major media providers rebroadcast the livestream telescope feed. Edu, Inc. conducted a summative evaluation of the NASA-funded project. The study reveals that the Exploratorium successfully disseminated eclipse science and STEM content through media channels and a mobile app, delivering a museum experience to online
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TEAM MEMBERS: Douglas Spencer Jediah Graham Doug Pickering
resource project Exhibitions
In March of 2016, a total solar eclipse occurred in the southwestern pacific; and in August of 2017, a total solar eclipse occurred across a broad swath of the United States. The Exploratorium launched a 2.5
year public education program—Navigating the
 Path of Totality—that used these two
 total solar eclipses as platforms for
 sparking public engagement and learning 
about the Sun, heliophysics, and the STEM
 content related to both. These sequential
 eclipses provided an unprecedented
 opportunity to build and scaffold public
 engagement and education. Our strategy was to 
start the public engagement process with the 
2016 eclipse, nurture that engagement with
 resources, activities and outreach during the 17
 months between the eclipses, so that audiences (especially in the U.S., where totality was visible in multiple areas across the country) would be excited, actively interested, and prepared for deeper engagement during the 2017 eclipse. For the August 2017 eclipse, the Exploratorium produced live telescope and program feeds from Madras, OR and Casper, WY. The Exploratorium worked with NASA to leverage what was a once-in-a-lifetime experience for millions to bring heliophysics information and research to students, educators, and the public at large through a variety of learning experiences and platforms.

The core of this project was live broadcasts/webcasts of each eclipse. To accomplish these objectives, the Exploratorium produced and disseminate live feeds of telescope-only images (no commentary) of each eclipse originating them from remote locations; produce and disseminate from the field live hosted broadcasts/webcasts of each eclipse using these telescope images; design and launch websites, apps, videos, educator resources, and shareable online materials for each eclipse; design and deliver eclipse themed video installations for our Webcast studio and Observatory gallery in the months that lead up to each eclipse and a public program during each eclipse; and conduct a formative and summative evaluation of the project. 


These broadcasts/webcasts and pre-produced videos provide the backbone upon which complementary educational resources and activities can be built and delivered. Programs and videos were produced in English and Spanish languages. As a freely available resource, the broadcasts/webcasts also provide the baseline content for hundreds if not thousands of educational efforts provided by other science-rich institutions, schools, community-based organizations, and venues. Platforms such as NASA TV and NASA website, broadcast and online media outlets such as ABC, NBC, CBS, CNN, MSNBC and PBS, as well as hundreds of science institutions and thousands of classrooms streamed the Exploratorium eclipse broadcasts as part of their own educational programming, reaching 63M people. These live broadcasts were relied upon educational infrastructure during total solar eclipses for institutions and individuals on the path and off the path alike.
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TEAM MEMBERS: Robert Semper Robyn Higdon Nicole Minor
resource project Media and Technology
Lineage is a comprehensive educational media and outreach initiative that will engage individuals and families in learning about deep time and evolution, helping audiences come to newfound understandings of the connections between the past, present, and future of life on Earth. The project is a partnership between Twin Cities PBS (TPT) and the Smithsonian Institution's National Museum of Natural History and is linked to the opening of that museum's new Deep Time Fossil Hall in June 2019. The project includes a two-hour film for national broadcast on PBS, and a 20-minute short version for exhibition in science centers. The documentaries will show how scientists, using paleontology, genetics, earth science and other disciplines, can reconstruct in detail the origins of living animals like birds and elephants, revealing their ancient past as well as evidence of ecological change that can inform our understanding of Earth today. Extensive educational outreach will include the creation of "Bone Hunter," an innovative VR (Virtual Reality) game designed for family co-play that engages multiple players in the process of paleontology as they piece together a fossil in a digital lab. Bone Hunter and other collaborative educational activities will be deployed at Family Fossil Festivals that will attract multi-generational learners. One such Festival will take place at the Smithsonian Institution in Washington, D.C., while others will be based at geographically diverse institutions that serve underserved rural as well as urban communities. Lineage is a collaboration between national media producers, noted learning institutions and researchers, including Twin Cities Public Television, the Smithsonian Institution / National Museum of Natural History, Schell Games, the Institute for Learning Innovation (ILI), and Rockman et al. One of the project's primary innovations is its exploration of new learning designs for families that use cutting-edge technologies (e.g. the Bone Hunter virtual reality game) and collaborative multi-generational learning experiences that advance science knowledge and inquiry-based learning. An external research study conducted by ILI will investigate how intergenerational co-play with physical artifacts compared to virtual artifacts influences STEM (Science Technology Engineering Mathematics) learning and engagement. The findings will lead to critical strategic impacts for the field, building knowledge about ongoing innovation in the free choice learning space. The project's external evaluation will be conducted by Rockman et al and evaluative findings, as well as the educational materials derived from the project, will be widely disseminated through partnerships with professional and educator groups. Clips from the Lineage film and related learning resources will be hosted on PBS LearningMedia, so educators can incorporate these resources into their classrooms, and students and lifelong learners can explore and discover on their own. The project outcomes will have broad impact on public audiences, deepening and advancing knowledge and understanding about important scientific concepts, and promoting continued, family-based collaborative learning experiences to expand and deepen STEM knowledge. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning.
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TEAM MEMBERS: Michael Rosenfeld Sarah Goforth Amy Bolton
resource evaluation Media and Technology
The Nanoscale Informal Science Education Network (NISE Network) is a national infrastructure that links science museums and other informal science education organizations with nanoscale science and engineering research organizations. The Network’s overall goal is to foster public awareness, engagement, and understanding of nanoscale science, engineering, and technology. As part of the front-end effort, this report, Part IIB, documents 19 nanoscale STEM programming, media, and school-based projects that have been completed or are in development as of 2005.
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TEAM MEMBERS: Barbara Flagg
resource evaluation Media and Technology
Supported in major part by the National Science Foundation, The Human Spark (THS) project includes a three-part national PBS television series hosted by Alan Alda and a multifaceted outreach initiative to engage public television stations and their partner science museums nationwide in order to extend the utilization and impact of the project. As an independent evaluator, Multimedia Research was contracted by Thirteen to capture how the collaboration between television station and science museum outreach grantees and their respective outreach activities meet the stated goals of the outreach
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TEAM MEMBERS: Barbara Flagg
resource evaluation Media and Technology
Funded by NSF, Earth: The Operators’ Manual (ETOM) is a users’ guide to the present and future energy resources of our planet, providing “users” with the information, attitudes and tools to make wiser choices about powering homes, schools, businesses and communities. ETOM uses a hybrid model of science communication including video + in-person presentations + Web 2.0 social networking. Rockman et al evaluated project impact, working from front-end to summative stages to understand the reactions of media, online and on-site audiences using both qualitative and quantitative measures to look at
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TEAM MEMBERS: Rockman et al Camellia Sanford-Dolly Saul Rockman Katie White Walters
resource research Media and Technology
Science beyond the schoolhouse is the subject of this close-up look at informal science--education in non-traditional settings, including Boys and Girls Clubs, 4-H, zoos, aquariums, and public television. More than a dozen writers draw on personal experiences to tell why they became informal science educators and how they use the history and theory of traditional science education in their work. Among the features of this book for informal science educators are a resource directory and a special section on program evaluation. Articles include: (1) "The Symbiosis of Formal and Informal
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TEAM MEMBERS: Phyllis Katz
resource evaluation Media and Technology
Goodman Research Group, Inc. (GRG) conducted summative evaluation of the Journey to Planet Earth: The State of the Ocean's Animals project. GRG has served as external evaluator for Journey to Planet Earth since 1999. Journey to Planet Earth is a PBS series that explores the fragile relationship between people and the world they inhabit. The most recent evaluation included two components: 1) a viewer study of the Ocean's Animals episode in the series (hosted and narrated by Matt Damon), and 2) an evaluation of the outreach initiative that complemented the series. The broad goal of the
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TEAM MEMBERS: Marianne McPherson Elizabeth Bachrach Irene F Goodman Screenscope, Inc. American Association for the Advancement of Science
resource evaluation Media and Technology
This report presents an evaluation study of Soundprint Media's project, Out of This World (#0741737), which was funded by the National Science Foundation's Informal Science Education Program. The mission of the project was to introduce adult radio listeners and youth participants in museum events to the historical context and challenges faced by African-Americans and women who were involved as professionals in the United States' space program in the 1960's. The project website, capecosmos.com, included an interactive menu of activities set within the context of a NASA mission control center
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TEAM MEMBERS: Robert Russell Soundprint Media
resource evaluation Media and Technology
WNET planned an initiative to involve museums in the outreach associated with Season V of Cyberchase. A written feedback survey gathered information from 32 museums as to their current practices and recommendations with respect to museum kits, discovery carts, discovery boxes, video screenings and educational computer games. The goal of the survey was to assess the needs of the museums and to guide the development of an outreach plan for Season V. Cyberchase is the Emmy Award-winning mathematics series and website on PBS KIDS GO! using broadcast, web, new media and educational outreach to
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TEAM MEMBERS: Barbara Flagg Thirteen/WNET