This is a brief summary of a 1983 article by Hayward and Larkin featured in the "Museum Studies Journal." The article discussed a study conducted by the researchers, to compare pretest vs. post-test visitor perceptions of a renovated historical house in Old Sturbridge Village, an outdoor history museum in Massachusetts.
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TEAM MEMBERS:
Visitor Studies AssociationD.G. HaywardJ.W. Larkin
In this article, researchers from Ohio State University discuss evaluation methods and findings of a study of the Old Woman Creek school visitor program. Researchers evaluated changes in knowledge, shifts in attitude, and enjoyment levels of the visiting schoolchildren.
This article summarizes methodology and key findings from research to determine the effectiveness of several aspects of the Old Woman Creek National Estuarine Research Reserve on Lake Erie visitor center for providing public information about the value of estuaries. Researchers investigated how knowledge and attitudes of adults change with each visit, the factors that contribute to differing visitor experiences, how types of exhibits, readability, and placement relate to knowledge changes, and if a computer can serve as a testing device in a visitor center.
In this article, Ohio State University researchers discuss the Importance-Performance analysis tool and its application in non-profit leisure settings such as a park.
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TEAM MEMBERS:
Gary W. MullinsBetsy L. Schultz Spetich