Tom Skancke, Development Director of Discovery: The Children's Museum in Las Vegas, presents an outline of the market study and development plan produced by Laventol and Horwath, when the Las Vegas community decided to develop their children's museum. The plan illustrates the thoroughness with which initial audience research can and should be done, according to Skancke.
In this bibliography, Jacksonville State University researcher Stephen Bitgood presents a list of research reports on the topic of school field trips to museums and zoos.
In this article, University of Florida researchers John J. Koran, Jr., Mary Lou Koran, and Jim Ellis present a review of research on the effectiveness of field trip experience and analyze findings for trends.
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John J. Koran Jr.Mary Lou KoranJim Ellis
In this article, Jacksonville State University researcher Stephen Bitgood presents a general overview of the literature on field trips. Bitgood reviews the four phases of school field trip programs: planning of the program, pre-visit preparation, on-site activities, and follow-up activities. Bitgood cites studies that address each of phase and acknowledges gaps in current research.
In this article, Rosalyn Rubenstein discusses how the focus group method can be used in museum visitor studies. Rubenstein provides a general description of the focus group method, describes the process by breaking it down into its component parts, uses case studies as examples of how focus groups have been used and the data they elicit, and draws conclusion about the projects to which focus groups are appropriate. This paper also makes reference to aspects of methodology in consumer market research and revisions, which Rubenstein uses to apply the technique to museum audience research.
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Rosalyn RubensteinVisitor Studies Association
In this article, Sydney Donahoe discusses visitor research at the San Diego Wild Animal Park. Donahoe explains three main reasons for conducting this research: advertising and marketing campaigns, to improve their product, and to assess visitor learning and enjoyment.
In this article, Marilyn G. Hood of Hood Associates discusses a visitor study of the Holden Arboretum in rural Mentor, Ohio. The year-long study helped arboretum staff and trustees learn how the institution might more effectively serve its audience, which they suspected differ from season to season.
In this article, G. Donald Adams of the Henry Ford Museum & Greenfield Village discusses the influence of positive word-of-mouth on motivating attendance at museums and other visitor attractions. Adams shares an example of a word-of-mouth situation and how assessments made at various stages in the process can help a museum plan public programs that create positive impressions.
In this article, Harris H. Shettel, museum consultant, questions why so few museums evaluate educational program and evaluations. Shettel provides six factors that she that explain why this is the case.
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Harris H. ShettelVisitor Studies Association
The Association of Science-Technology Centers, representing some 170 science museums, receives regular requests for information on the status of science museums, their education programs, exhibits and other activities. To respond to this need, the organization will collect and analyze data on the status and activities of both member and non-member science museums. The material will be published as three reports and made available on computer disks for further study. The information is particularly useful to communities considering new museums, and to trustees and contributors to current museums and others who have an interest in the priorities and policies of education and exhibits programs. The project will be assisted by an advisory committee and Dr. Sue Smock, Director of the Center for Urban Studies, Wayne State University.