This article presents the results of a study carried out in Italy by the Permanent Observatory on science communication through the media. The aim of this research project coordinated by the staff of the Masters Degree in Science Communication, ISAS, Trieste, in collaboration with Ilesis S.r.l., Rome, is to monitor and analyse systematically the amount of scientific information on TV and in the press.
There is no use denying it: whenever a scientist gets a piece of news in a newspaper or on television concerning his own field of research, eight times out of ten he feels irritated. The reason does not solely depend on the fact that, in his opinion, the news given to the public is often rather inaccurate or centred on secondary aspects, sometimes even distorted. There is actually something more? Something deeper that the scientist can hardly grasp.
Dr. Barbara Flagg, Director, Multimedia Research, will conduct exploratory research to assess the feasibility and viability of presenting to the public an on-going review of new findings or issues in major fields of research. This research on the untested idea of providing the public with information about research on a regular, on-going basis through multiple media will provide information about the American public's current science media habits, their awareness of and interest in broad areas of research, and the presentation formats most likely to appeal to and reach the public on a regular basis.
Earth & Sky is a daily short-format science series for both commercial and public radio. Produced by EarthTalk, Inc. of Austin, TX, the series is hosted by Deborah Byrd and Joel Block and consists of 90-second programs on a wide variety of topics mostly drawn from environmental sciences, earth sciences and astronomy. With support from the National Science Foundation, Multimedia Research presents the first study of a two-part summative evaluation on the impact of Earth & Sky on public radio listeners, focusing on traditional formats as well as the new “Edge of Discovery” programming that
This document reports on the first phase of a summative evaluation of Science Friday's expansion to examine the importance of research as a theme underlying all science and technology changes. In this phase of the evaluation, in-depth qualitative discussions concerning public understanding of basic research were held with listeners of Science Friday. The study has two goals: (1) To provide feedback to producers as to the series’ current strengths and weaknesses with respect to the above stated goals; and (2) To guide the development of a written questionnaire to be mailed to random public
Traditionally, collaborative technologies are intended to directly support joint, collaborative activity, taking their cues from communication and media. Here, empirical findings are presented about the types of information needs associated with the formation of a knowledge-building community among professional learning technology researchers. Several issues are outlined in designing, facilitating, supporting, and measuring knowledge-building activity in such as community of practice. It is argued that, rather than communication tools, a knowledge-building community is better served by
In the increasingly fierce competition for leisure time and educational spending, museums are seriously challenged by edutainment, the Internet, CD-ROMs, and 500-channel satellite TV. For example, if a child is interested in dinosaurs, 20 years ago a parent would have been likely to take her to the museum to see some fossils. Today, many parents would probably begin by taking her to the computer to search the World Wide Web, where a quick search reveals thousands of dinosaur web pages. If the family did not find a site among these thousands that satisfied the child's curiosity - or if they
What information are virtual visitors looking for on museum Web sites? This paper is a first step in a larger investigation into the informational value of museum Web sites. Scholars, teachers, students, museums staff, and museum visitors are the main categories of visitors examined in this study. Questions were asked of these museum audiences about their use of museum Web sites, museum databases, and other aspects of virtual visits.
Designs for CSCL (Computer-Supported Collaborative Learning) applications usually presume a desktop or laptop computer. Yet future classrooms are likely to be organized around Wireless Internet Learning Devices (WILD) that resemble graphing calculators, Palm, or Pocket-PC handhelds, connected by short-range wireless networking. WILD learning will have physical affordances that are different from today’s computer lab, and different from classrooms with 5 students per computer. These differing affordances may lead to learning activities that deviate significantly from today’s images of K-12 CSCL
We know that giant screen films put viewers in places where they have never been, show them amazing things they will never see in everyday life and engage them in a visceral way as no other film experience can. But this is not enough. How can giant screen films combine popular appeal with lifelong learning experiences?
"Birds in the Hood" or "Aves del Barrio" builds on the Cornell Laboratory of Ornithology's (CLO) successful Project Pigeon Watch, and will result in the creation of a web-based citizen science program for urban residents. The primary target audience is urban youth, with an emphasis on those participating in programs at science centers and educational organizations in Philadelphia, Tampa, Milwaukee, Los Angeles, Chicago and New York. Participants will develop science process skills, improve their understanding of scientific processes and design research projects while collecting, submitting and retrieving data on birds found in urban habitats. The three project options include a.) mapping of pigeon and dove habitats and sightings, b.) identifying and counting gulls and c.) recording habitat and bird count data for birds in the local community. Birds in the Hood will support CLO's Urban Bird Studies initiative by contributing data on population, community and landscape level effects on birds. Support materials are web-based, bilingual and include downloadable instructions, tally sheets, exercises and results. The website will also include a web-based magazine with project results and participant contributions. A training video and full color identification posters will also be produced. The program will be piloted at five sites in year one, and then field-tested at 13 sites in year two. Regional dissemination and training will occur in year three. It is anticipated that 5,000 urban bird study groups will be in place by the end of the funding period, representing nearly 50,000 individuals.
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TEAM MEMBERS:
Rick BonneyJohn FitzpatrickMelinda LaBranche
This paper reports the results of a study designed to determine people's preferences for different types of Web-based educational activity. Researchers identified six activity types for comparison: Creative Play, Guided Tour, Interactive Reference, Puzzle/Mystery, Role-playing Story and Simulation. They collected two sets of data: 1) user exit surveys evaluating the study site and preferred genre or type of learning activity and 2) serve statistics indicating the duration of stay. Researchers found clear differences in preferences between adults and children.