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resource research Media and Technology
The effect of humor on retention of information was examined. The planetarium at COSI, Ohio's Center of Science & Industry in Columbus, was the source of the study. General public museum visitors were the subjects. A total of 495 adult subjects, ages 18 and older, were involved. Subjects were presented with one of two versions of a 15-minute taped general astronomy show. The two versions were identical except that one had humorous inserts. The humor in the humorous version was related to and integrated with the educational material and was presented at a fast pace. Humor was placed every 90
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TEAM MEMBERS: Martin Fisher
resource evaluation Exhibitions
Out of This World: Canadian Science Fiction and Fantasy opened at the National Library of Canada (NLC) in Ottawa in May 1995, and a concurrent mini-exhibit was planned for the Merril Collection of Science Fiction, Speculation and Fantasy facilities in Toronto. This was expected to be a significant literary event and an effective initiative toward reaching important new audiences. The Library wanted to catalogue their SF collection because science fiction was one of the fastest growing literary genres. The codeveloper of the Exhibition, Allan Weiss, had done extensive research and compiled A
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TEAM MEMBERS: Barbara Soren LORD Cultural Resources Planning & Management Inc.
resource project Public Programs
The project includes a simulation based Family Learning Program to be administered through the International Challenger Learning Center (CLC) network. The goal is to develop families' skills in learning as a team through science, math and technology (SMT) in an environment where parents and children are co-travelers in a world of ideas. PACCT is disseminated through ten of the Challenger Learning Centers reaching 22,000 families nationwide. Many of these activities are completed in the home at no cost to the anticipated 12,500 participating families. Through this network of centers, all types of communities are served in many states. The activities include Sim-U-Voyages, where family teams work at home; Sim-U-Challenges, where families create a physical model responding to a challenge; Sim-U-Visits, where families hear from scientists and work as scientists in a team solving a problem; and Sim-U-Ventures, which result in flying a mission. Cost sharing is 8%.
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TEAM MEMBERS: Linda Morris Jan Anstatt
resource project Media and Technology
KCTS, the public broadcasting station in Seattle, WA, is producing and distributing15 new half-hour episodes for the children's television series, Bill Nye the Science Guy. Topics being considered for these programs include: Caves Jungles Animal Behavior Entropy Home Demo Lakes and Ponds Felines Convection Smell and Taste Life Cycles Minerals Adhesives Atoms and Molecules Organs Comets, Asteroids, and Meteors The project also will include outreach to viewers, teachers, and parents by providing the following materials: A teachers kit to be distributed to 150,000 fourth-grade teachers nationwide Fifty thousand free copies of a printed parents' guide and 15-minuted video distributed through an off-air off and community partner groups Meet a Way Cool Scientist national print contest in which children will be invited to write and illustrate a profile of a scientist in their community Nye Labs Online, a Web site with series information, science topics, hands-on experiments, and an e-mail connection to Bill Nye and the production team Conference Presentations and workshops about the project's approach to science education for PBS stations, teacher groups, and the three partnering organizations, Girls Incorporated, the National Urban League, and the National Conference of La Raza Rockman Et Al will conduct a summative evaluation to extend the understanding of the show's impact on children's attitudes toward and understanding of science. It also will examine the size and composition of the in-school audience, and will assess the use and value of the outreach materials.
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TEAM MEMBERS: Elizabeth Brock James McKenna Erren Gottlieb William Nye
resource project Media and Technology
The Smithsonian Associates Program at the Smithsonian Institution has a unique, one-time only opportunity to test the potential of producing a very low cost, but high quality science program featuring an outstanding and widely recognized scientist. The program will be an edited hour from an hour and a half interview that Timothy Ferris will have with Stephen J. Gould before a live audience on November 7, 1997. If successful, the program will be broadcast in prime time by PBS and would serve as a prototype for additional programs other eminent scientists. During the requested Small Grant for Exploratory Research phase, the Smithsonian will: * Determine if a viable hour-long program can be derived from a live interview that is only an hour and a half in duration. This 1 to 1.5 ratio of finished program material to the total footage shot is very economical but also is much lower than most television programs which have a ratio of 1 to 3 and up. * Test how to take advantage of Dr. Ferris' talents in a video interview format. While Ferris has interviewed many scientists for print media, this will be his first interview for this kind of broadcast medium. * Assess how successful Ferris is in conducting a live interview so that difficult scientific concepts will be accessible to a lay audience. This interview with Dr. Gould also will provide a rare opportunity to investigate emerging research areas that are likely to be of lasting interest and to present them to the public. The Smithsonian Associates will assess the effectiveness of this approach in two ways. First, a group of five scientists and informal science education experts will review a rough cut of the program to determine if a program can be produced in this manner and effectively convey complex science to a lay audience. Possible members of this group include Bruce Alberts (National Academy of Science), Paula Apsell (WGBH), Robert Hazen (George Mason University), Mary Jane McKinven (PBS), and Maxine Singer (Carnegie Institute). The second gauge of effectiveness will be the acceptance of the program for prime time distribution by PBS and the public reaction to the program. Timothy Ferris is a generalist scholar who has taught in five disciplines - astronomy, English, history, journalism, and philosophy at four universities. He currently is emeritus professor at the University of California, Berkeley. He has received the American Institute of Physics prize, the American Association for the Advancement of Science prize, the Klumpke-Roberts prize, and a Guggenheim Fellowship. The television producer will be Catherine Tatge who has produced a wide range of programming for PBS and for CBS Cable. Her productions include Playing With Fire: The Tenth Van Cliburn Piano Competition and the feature film of the New York City Ballet version of The Nutcracker. She was commissioned by the Congress of the United States to direct and produce an historical overview of the U.S. Congress. The PI for the project will be Mara Mayor, Director of The Smithsonian Associates and former Director of the Annenberg/CPB Project which supports the creation of educational resources for a variety of media.
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TEAM MEMBERS: Mara Mayor
resource project Media and Technology
Byrd & Block Communication, Inc. is continuing production and distribution of the widely broadcast two-minute radio spots which focus primarily on astronomy, earth science, or environmental science. Some programs also contain information about other sciences such as marine biology or chemistry. The series is carried on 519 affiliate stations in 627 carriage locations in the United States and can be heard in all 50 states. Of these stations, 315 are public radio stations and 204 are commercial stations. It also is broadcast by the Armed Forces Radio network and by the Voice of America. The current grant will enable the producers to enhance the series by: - Adding programs for weekend broadcast, thereby increasing the number of programs produced each year from 260 to 365. - Making a concerted effort to add more stations, particular commercial stations, that carry the series. - Working with Kalmbach Publishing, fulfilling listener requests for free copies of science magazines. - Producing and distributing classroom materials in collaboration with the Astronomical Society of the Pacific - Conducting a second and third annual "Earth & Sky Young Producers Contest." - Expanding "Earth & Sky's" on-line presence on the Internet. The writer/producer/host will continue to be Deborah Byrd and Joel Block, VP of Byrd & Block Communications, Inc., will continue as studio producer and co-host. The principal content consultant for astronomy is Derek Wills, a McDonald Observatory astronomer, and the primary earth content consultant is Cliff Frolich, a research scientist at the University of Texas Institute for Geophysics.
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TEAM MEMBERS: Deborah Byrd Barbara Flagg
resource project Media and Technology
Lawrence Berkeley Labs developed a CD containing educational materials, staff training and the software necessary for informal science education centers to offer to middle school students one- hour sessions, multiple-day workshops, and ongoing participation in a drop-in computer lab. Hands-On Universe (HOU) is an active science education program that provides participants access to observing time on professional telescopes through the use of a personal computer and the Internet. The CD contains: exploration experiences and challenge games; resource material including images from other national labs, descriptions and animations of related topics, and astronomical catalogs; image processing software; a telecommunications package to interface with HOU telescopes and support network, the Internet, and World Wide Web; staff training material. The target audiences are youth in grades three through high school, and adults.
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TEAM MEMBERS: Carlton Pennypacker
resource project Exhibitions
As the world's largest single-dish radio telescope, Arecibo Observatory in Puerto Rico attracts thousands of visitors each year, of all ages and from many countries. Pride in the Observatory has caused local Puerto Rican organizations to contribute the funds necessary for the construction of the new Arecibo Observatory Visitor and Educational Facility. Cornell University, in behalf of the National Astronomy and Ionosphere Center, is requesting $774,463 form the NSF-ISE over a two year period to develop and implement the exhibits and educational programs which will give life to the Educational Facility. Within the facility, we propose establishing an educational program centered on the theme "More Than Meets the Eye", which will reflect the general idea that we can study our world with tools which extend our direct sensory experience. The proposed program will explore the unseen sky and, in particular, the objects that fall under the scrutiny of a radio telescope. Specifically, the program will introduce the visitors to the electromagnetic spectrum as a means of exploration, will offer a framework of basic astronomy and atmospheric science, and will provide understanding of the function and operation of the Arecibo radio telescope. Some of Arecibo's most exciting new discoveries in the fields of radio astronomy, solar system radar astronomy and astomospheric science will be presented so that visitors can experience the dynamic nature of science.
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TEAM MEMBERS: Daniel Altschuler Jo Ann Eder
resource project Media and Technology
The Pacific Science Center will develop a 7000 sq. ft. traveling exhibit "Other Worlds! Other Beings"? Concerned that the general public is largely uninformed about the results of the years of basic science research carried out by U.S. scientists, this exhibit will provide an opportunity for visitors to learn about the results of this research and increase their own understanding of the earth and the solar system in general. The exhibit will introduce visitors to the planets, their environmental characteristics, potential and unlikely probability for life to exist on other planets and the processes involved in astronomical research. In addition to the exhibit, they will develop a planetarium program, materials for use by teachers and students, various workshops and other programs for teachers and community leaders, and a full marketing package for participating museums. The exhibit will travel to a minimum of nine museums during its three year tour after opening at the Pacific Science Center in December, 1997.
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TEAM MEMBERS: Dennis Schatz
resource project Exhibitions
How do we know the distance to a star? How do we know what a star is made of? How do we know how fast an object is moving? These questions are addressed in this 1,488 square foot permanent exhibit which emphasizes astronomical spectroscopy - the detailed analysis of light from astronomical objects. This interactive, bilingual (English/Spanish) exhibit will demonstrate different applications of spectroscopy that provide insight into the universe, and will provide opportunities for students, teachers, parents, and the general public to learn about the universe. Bilingual ancillary materials will be produced: pre- and post-visit materials for school visitors; a "Life at an Observatory" ten-minute orientation/information video to be shown at the visitor center. Target audiences are students in grades K-12, and general visitors.
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TEAM MEMBERS: Sandra Preston
resource project Media and Technology
The University of Texas at Austin requests $399,341 to expand the current Universo translations of StarDate into Spanish to more culturally relevant programs for a growing Hispanic audience. Plans include creation of longer programs with a different format for Hispanic Heritage Month for 1998-2000 and creation of complimentary collateral materials for distribution to 200 Spanish- language radio stations. Programs will also be distributed to 1,650 classrooms. A teacher's guide for using Universo in the classroom will be developed in English with activities available in both English and Spanish. A parent's guide to Universo/StarDate will also be produced to encourage parents to get involved in skywatching activities.
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TEAM MEMBERS: Sandra Preston
resource project Media and Technology
During this planning grant, the Film Arts Foundation will draft a script and develop prototype examples of animation for a one-hour television program that will provide viewers with insight into the large-scale organization of the Universe. These materials will be developed and tested in collaboration with advisors. The program will present, in a manner accessible to the lay public, the work that the PI, Brent Tully, and other astronomers have done on mapping the universe and will present current knowledge about the formation of this structure. The principals in the planning phase will be Brent Tully, scientific director; Thomas Lucas, producer/director; Jonathan Grupper, writer; and Edward Shaya, computer animator. They will work with a twelve-member advisory committee of astronomers working at research universities, informal educators from four major planetaria, and science educators.
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TEAM MEMBERS: R. Brent Tully Susan Friedman