Seattle's Woodland Park Zoo (WPZ) has more than 700 active adult and teen volunteers, the majority of whom spend much of their time speaking with guests out on grounds. Despite the thousands of contacts volunteers have with guests every year information about these interactions has so far been limited to measuring the frequency of these interactions and how they rate along a few customer service variables, such as friendliness and availability. In addition, many of these past measurements have grouped staff and volunteer engagements together, making it challenging to understand the role that
Prototype exhibits of "The Universe by the Powers of Ten" illustrated in three dimensions an exponential journey away from earth. The goal of the summative evaluation, implemented by Multimedia Research, was to assess the educational impact of the exhibits and accompanying interpretive techniques, for both non-school adult and teen samples and 6th grade school samples in the Maryland Science Center and the Montshire Museum of Science. Two interpretive conditions were compared - a printed handout and an explainer presentation. Further, the Montshire non-school sample experienced a third
Under a subcontract with Randi Korn & Associates, who conducted a study of the on‐site museum exhibit, RMC was engaged to conduct an evaluation of the Places of Invention online map site for the Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation. The Places of Invention online map, part of the 3,500 square foot on‐site exhibit, was developed as a platform for collecting invention stories related to specific places or landscapes submitted by Smithsonian staff, Smithsonian Affiliations, and visitors to the online map. RMC investigated three key topics related to
With support from the National Science Foundation, Denver Museum of Nature and Science and Thomas Lucas Productions have produced a planetarium show entitled, Black Holes: The Other Side of Infinity. The 20-minute full-motion program uses scientific simulations and data-based animations to illustrate the death of stars and the birth and characteristics of black holes.
Multimedia Research implemented a quasi-experimental separate-sample pretest/posttest summative evaluation to evaluate the show in its natural theater setting. A random sample of 126 adults and teens completed questionnaires
With support from the National Science Foundation, MacGillivray Freeman Films has produced an IMAX® film titled, Journey into Amazing Caves. The 40-minute film follows two women cavers on an expedition as they explore limestone caverns of the Grand Can-yon, underwater caves of the Yucatan and ice caves of Greenland. Multimedia Research implemented a summative evaluation focused on the following major outcomes: To what extent and in what ways did the film appeal to viewers? To what extent did the film achieve its intended viewing goals? What did viewers perceive that they learned from the
With funding from the National Science Foundation, NOVA/WGBH Boston with the participation of 14 U.S. and 4 international science museums have produced an IMAX/OMNIMAX film titled, Special Effects. The 40-minute film shows the techniques and methods that special effects filmmakers use along with their understanding of the human visual system to create movie illusions. Multimedia Research implemented a summative evaluation focused on the following major outcomes: To what extent did the program appeal to adult viewers? To what extent did the program achieve its intended viewing goals? What
With major funding from the National Science Foundation, the Museum Film Network and NOVA/WGBH in conjunction with MacGillivray Freeman Films have produced an IMAX/ OMNIMAX film called Stormchasers. Stormchasers follows scientists as they investigate the dramatic weather effects of monsoons, hurricanes, and tornadoes. A quasi-experimental separate-sample pretest/posttest design was used to evaluate the film in its natural theater setting, focusing on the following major outcomes with adult audiences:
• To what extent did the program appeal to adult viewers? • To what extent did the
As part of a focus group exploratory study into the feasibility of presenting to the public an on-going review of new findings or issues in major fields of science research, 128 adult participants noted which two of ten contemporary science research areas they were most interested in. Of note is the fact that all classification variables (except gender) were unrelated to topic appeal. Interest in each research topic was not influenced by age; educational level; minority/majority grouping; total household income; occupational status; and perceived need for science knowledge in one's employment
Using focus group methodology, exploratory research was carried out to assess the feasibility and viability of presenting to the public an on-going review of new findings or issues in major fields of science research. This study examines (1) the American public's current habits in receiving science information from media; (2) the public's awareness of and interest in broad areas of contemporary science research; and (3) the presentation formats and features most likely to appeal to and reach the public. A total of 128 adults participated in focus groups with 6-8 members per group in 6
Earth & Sky is a two-minute public radio science series about environmental sciences, earth sciences, and astronomy. As broadcast of the series expanded across the U.S., Multimedia Research implemented summative evaluations of listeners in three different radio markets. The evaluations focus on whether listening to the series influences adults' knowledge of, interest in, and attitudes toward science and whether the series affects listeners' science-related activities.
The Museum of the City of New York (MCNY) contracted Randi Korn & Associates, Inc. (RK&A) to conduct a formative evaluation of proposed exhibits for “The Future of the City Lab,” an interactive gallery to be featured in the New York At Its Core exhibition that invites visitors to think about and help design the future of New York City.
How did we approach this study?
The goal of the study was to explore visitors’ opinions and understandings of five specific exhibits—the Introduction Text, the Big Challenges Wall, a Neighborhood Exploration, the “Density” iPad Activity, and the Selfie
The Touch the Sun exhibition showcases the stunning state-of-the-art imagery of the Sun captured by NASA's Solar Dynamics Observatory and streamed to Chabot in near-real-time. Central to the exhibit is a fully interactive, 90-inch display presenting animations of the Sun's atmosphere in astounding detail. Additional exhibits give visitors hands-on experience with the forces of nature that shape the Sun's behavior. A Ferrofluid exhibit lets visitors explore the interaction between magnetic fields and magnetic material, as with the solar magnetic fields that affect plasma to form features like