Are you interested in an innovative approach to collecting a large amount of formative data via Facebook? RMC Research Corporation conducted a formative evaluation for Oregon Public Broadcasting (OPB) to ensure the social media tag lines and clips created by OPB engage the target audiences. The primary target audience for the Hacking Your Mind (HYM) television series is the PBS primetime television viewing audience. According to the PBS Research Audience Insight 2016 Annual Report, the PBS primetime audience is older (median age of 65) and college educated (43% have a 4-year degree). To
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Jean Hiebert LarsonChandra LewisCorynn Del Core
This evaluation brief summarizes the kinds of formative feedback and resources that Rockman et al evaluators provided to inform content and marketing of two science cafés, and support the construction, refinement, and dissemination of a questionnaire about café participants understanding of Science Technology and Society (STS). REA staff members served as educational assessment consultants who worked with the project team to (a) qualitatively assess the validity of and refine the constructs for the science café assessment tool; and (b) construct and refine the summative assessment