Knight-Williams collaborated with five aquaria to solicit the reactions of a random sample of their aquaria members to the PBS broadcast of the Shape of Life series. The collaborating aquaria were located in geographically diverse regions of the country and included: The Seattle Aquarium, Cabrillo Marine Aquarium, Dauphin Island Sea Lab, Shedd Aquarium, and New York Aquarium. The report focuses on questionnaire data provided by both the non-viewer respondents and by viewers of two or more episodes from the series.
In the Spring of 2003, Rockman et al conducted an evaluation that was designed to explore children's viewing behavior, outcomes of viewing, the impact of the program's structural features, viewers' content preferences, and factors that motivate greater participation by viewers. Nearly six hundred children and twenty-five adults in three major U.S. cities participated in this study. Evaluation activities included: Five sets of student surveys: one administered prior to viewing episodes of DragonflyTV, one following each of the three programs viewed as part of the evaluation, and one
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Rockman, et. al.Twin Cities Public TelevisionJennifer Borland
Kikim Media requests $743,316 to produce four half-hour television documentaries and associated outreach programs based on Michael Pollan's best-selling book, The Botany of Desire. The project explores the reciprocal nature of people's relationship with plants. The programs focus on the connections between apples and the human desire for sweetness; tulips and the desire for beauty; marijuana and the desire for intoxication; and corn and our desire for control over nature. The project will increase public understanding of diverse subjects including genetics, evolution, cognition and biochemistry as well as biodiversity, genetic diversity and the consequences of their loss. The project will have a broad impact through a national primetime PBS broadcast, an outreach program targeting adult audiences, and an educational module delivering appropriate content (excluding intoxication) to middle and high school audiences. Knight-Williams Research Communications will conduct the evaluation for The Botany of Desire television broadcast and outreach efforts.
The Chedd-Angier Production Company requests a planning grant to develop a popular new television series together with integrated outreach and online components. The series, "Science Out There" (working title), will feature the work of field scientists as it happens and where it happens, anywhere in the world. The target audience for the series is the young, adventure-seeking adult. The work of the development phase of the project includes refining the creative approaches to the series; producing a ten-minute demonstration tape; developing a list of suitable research projects for the series; developing a business strategy and conducting formative evaluation of the pilot. An advisory group and Connecticut Public Television will support the planning work. Multimedia Research will conduct the evaluation.
Independent Communications Associates will develop a five-part television public television series on light, optics, and perception, entitled "Light and Mind." The series explores both the outer, physical world of light and optics and the inner world of the mind that processes visual information. The programs examine the history of the subject as well as the frontiers of current research. The project is designed to be accessible to a wide range of audiences: the series is planned as a PBS primetime special aimed at adults while the ancillary educational materials are targeted to high-school students. During the first phase of planning the producers will work with their advisors, research and write a fuller treatment of the five episodes and a full script for the first program, create a budget, and develop an educational strategy and outline of the educational materials.
Education Development Center (EDC) is developing and implementing a three-year project to promote the informal learning of key basic mathematical concepts and skills among undereducated adults throughout the country. The effort will be part of EDC's Adult Literacy Media Alliance (ALMA). The principal components of the project will be: Ten new, half-hour episodes of the television series, TV411, which is currently carried by approximately 100 public television stations. The new programs will shift the emphasis of the series from reading literacy to mathematics skills. In addition to covering a broad array of mathematical concepts, procedures and vocabulary, the programs will have an explicit focus on problem-solving strategies and attitudes about mathematics. A multi-level national outreach and marketing campaign to attract viewers and users to the materials and to increase carriage of the series. An in-depth implementation effort will be conducted with outreach partners is six large metropolitan areas. EDC will adapt the outreach, marketing and promotion aspects of this focused effort so that it can be used by all television stations that commit to carry the series. Formative and summative evaluation to enhance the quality and effectiveness of the materials and to inform the understanding of the impact on viewers and users of these types of materials.
The Educational Broadcasting Corporation (WNET in New York) is developing and producing a new public television project exploring cutting-edge technology. The project consists of an eight-part hourly broadcast component; six 60-second "mini-programs;" a World Wide Web component; and extensive educational outreach targeted to adults aged 25-39 and older. The topics for the eight programs in season one are: Replacements - prosthetic devices and biologically electronic artificial body parts In Search of Eve - the race to decode the human genome Light of the 21st Century - Fiber Optics Nanotechnology - molecular manipulation of materials Technospy - technologies used to gain information Sports Technology - the pursuit of better equipment and training regimes Artificial Intelligence - efforts to create computers the mimic human intelligence Appropriate Technologies - technologies that use local, inexpensive material Beth Hoppe, WNET's Director of Science Programs will serve as Executive Producer for the series. Each of the programs would be produced by an independent producer selected by WNET. Content advisors include: Angela Christiano, Departments of Dermatology, Genetics and Development, Columbia University; Sheila Sen Jasanoff, Harvard University JFK School of Government; Horace Freeland Judson, Center for History of Recent Science, George Washington University; Michio Kaku, theoretical physicist, CUNY and host, Explorations radio series; Wilfred Pinfold, Microprocessor Research Labs, Intel Corp.; and Barbara Wilson, chief technologist, NASA's Jet Propulsion Laboratory
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Beth HoppeTamara RobinsonWilliam GrantBarbara Flagg
WGBH is producing four, two-hour programs on the lives of scientists. These programs will be the initial programs in a continuing series of television portraits of distinguished scientists to be broadcast as regular features in the prime-time science series NOVA. The scientists to be covered in the first four programs are Galileo Galilei, Charles Darwin, Marie Curie, and Percy Julian. By illuminating the lives and scientific careers of these important figures, the programs will enhance public understanding of such basic scientific concepts as evolution, the solar system, the chemical bond and the structure of the atom. Ultimately, the programs will give viewers a new perspective on the process of scientific discovery. Ancillary educational support for the programs will include enhanced content on the web site at NOVA Online and classroom support material in the NOVA Teacher's Guide that is mailed to 60,000 teachers nationwide. WGBH also has formed an outreach partnership with the American Library Association to create informal educational resources for use by families, youths, and adults. The core of this special outreach plan is a set of Library Resource Kits that will be available to all 16,000 public libraries. Paula Apsell, Executive Producer for NOVA, will serve as PI for the project. Members of the advisory committee include: Evelyn Fox Keller, Professor of History and Philosophy of Science, MIT; Kenneth R. Manning, Thomas Meloy Professor of Rhetoric and of the History of Science, MIT; Noami Oreskes, Associate Professor of History, University of California, San Diego; Daniel I. Rubenstein, Chair of the Department of Ecology and Evolutionary Biology, Princeton University; and Neil D. Tyson, Frederick P. Rose Director of the Hayden Planetarium.