Edu, Inc. provided expertise and experience in user testing and evaluation of public outreach using new media for this project. In their role as advisor, Edu, Inc., observed that the website successfully satisfied the project goal of producing and testing five new models of interactive media and several feedback mechanisms to allow the public to register personal opinions on ethical scenarios regarding nanotechnology. The evaluators suggest that there is significant anecdotal evidence to recommend four practices tested by the web designers: 1. The potential of web comics as a media to present
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TEAM MEMBERS:
Douglas SpencerOregon Public BroadcastingJediah GrahamSusan Hibbard
Cracking the Maya Code is a one-hour PBS/NOVA adaptation of the two-hour feature documentary Breaking the Maya Code, based on the book of the same title by Michael D. Coe. Major funding for the project - which included website, eduational and outreach components - was provided by the National Science Foundation and the National Endowment for the Humanities. Knight Williams Research conducted a summative evaluation of Cracking the Maya Code. The evaluation examined the appeal, clarity, and educational impact of the program, focusing on educating Viewers about: The basic principles that underlie
The Minnesota Historical Society contracted Randi Korn & Associates, Inc. (RK&A) to conduct a summative evaluation of the Minnesota's Greatest Generation exhibition (MGG), which was on view at the Minnesota History Center. The exhibition traces the lives of a generation of Minnesotans born in the 1910s and 1920s through the Depression, War, and Boom. RK&A trained staff and volunteers to conduct 50 interviews with adult visitors to MGG; interviews were audio recorded and transcribed to facilitate analysis. The interview explored visitors' experiences with exhibit components (such as with the
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Randi Korn & Associates, Inc.Minnesota Historical Society
RK&A was contracted by Save Ellis Island (SEI) to conduct a front end evaluation, funded by a National Endowment for the Humanities planning grant. The objective for the evaluation was to examine Ellis Island's visitors' overall responses to the exhibit concepts, themes, and interpretive approaches for SEI's planned interpretation of Ellis Island's hospital and other medical facilities located on Ellis Island. RK&A first participated in planning meetings with SEI and their team of consultants to explore ideas for interpreting the medical facilities of Ellis Island. Upon reviewing the
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Save Ellis Island
This front-end evaluation study provided information about how potential visitors to the Dena'ina exhibition (scheduled to open at the Anchorage Museum in 2010) might think and feel about the exhibition's themes. Twenty interviews were conducted with a diverse group that included people with Dena'ina and other Native American cultures. The key findings were: There was a lot of diversity about what participants knew, or didn't know, about the Dena'ina, and how the Dena'ina culture was similar to others. People knew about the effects of contact on religion, education, and dress. Non-Natives (as
The Natural History Museum of Los Angeles County contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation to inform the reinstallation of the Ancient Latin America Hall. The study was conducted to examine visitors' experiences in the current exhibition, the nature of their connection with the objects on view, and their needs and preferences for interpretation. In-depth interviews were conducted with 20 English-speaking and 20 Spanish-speaking visitor groups, using a quota sampling method. Visitors were intercepted as they exited the current Ancient Latin America Hall
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Natural History Museum of Los Angeles County
The article is a summary of the comments and discussions a session at the 2006 AAM conference that addressed what museums in the fields of art, history, and science might learn from each other and how museums might benefit from "cross-pollination." Panel participants were Eric Siegel, Executive Vice President for Programs and Planning at the New York Hall of Science, Benjamin Filene, Director of the Public History Program at the University of North Carolina Greensboro, Deborah Schwartz, President of the Brooklyn Historical Society, and Jennifer MacGregor, Curator of Visual Arts at Wave Hill.
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TEAM MEMBERS:
Eric SiegelBenjamin FileneDeborah SchwartzJennifer MacGregor
Green City Data is an after-school community service project. Teams of secondary students are trained to inventory urban natural areas selected by regional resource planning agencies to supplement their own data collection efforts. Representatives from seven agencies and educational institutions initiated this project to support development of a system of greenspaces within the Portland, Oregon/Vancouver, Washington metropolitan area. This consortium includes expertise in resource management, geography, biology, computer telecommunications, science education and community coordination. These and other community professionals tech students and volunteer team leaders (teachers or other adults) the basics of habitat identification and mapping in the context of regional planning. ***
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TEAM MEMBERS:
Gail WhitneyMichael HouckJames GillenJoseph PoracskyEllen Lanier-Phelps
This multimedia project tells the human story of the long, continuing quest to identify, understand, and organize the basic building blocks of matter leading to the Periodic Table of Elements. Project deliverables include a two hour PBS documentary; a website on the Periodic Table and discovery of the elements; a Teacher\'s Guide; and an Outreach Plan led by the St. Louis Science Center and nine other science centers. The target audiences are adults with an interest in science, inner-city youth, and high school chemistry teachers and their students. Partners include Moreno/Lyons Productions, the American Chemical Society (ACS), the Chemical Heritage Foundation; the St. Louis Science Center; and Oregon Public Broadcasting. The national broadcast and outreach activities are intended to complement the International Year of Chemistry (IYC) 2011, furthering the opportunity to enhance the public understanding of chemistry. The goal of the project is to reveal science as an intensely human process of discovery through stories of some of the greatest scientists. The two-hour PBS special will tell a "detective story" of chemistry, stretching from the ancient alchemists to today's efforts to find stable new forms of matter. Among key characters will be Joseph Priestley, Antoine Lavoisier, Humphry Davy, Dmitrii Mendeleev, Marie Curie, Harry Moseley, and Glenn Seaborg. The program will show both their discoveries and the creative process, using reenactments shot with working replicas of their original lab equipment. Interwoven with history will be segments on modern chemical research and the real-world consequences of the discoveries. A two-part Outreach Plan is aimed at engaging inner-city youths through a network of ten science centers led by the St. Louis Science Center and at reaching a broader audience through events, activities, and publications offered by ACS during National Chemistry Week and IYC 2011. The television program is projected to reach three million viewers during its multiple broadcasts over premiere week, increasing to five million or more with subsequent repeat broadcasts and DVD distribution. It is estimated that 6,500 underrepresented urban teens will participate in the hands-on activities in the ten science centers during IYC 2011. The website is intended to become a resource extending the reach and impact of the project for a decade or more. The summative evaluation will assess the extent to which the project accomplishes the goals of enhancing public understanding of chemistry, affecting public attitudes toward chemistry and chemists, and improving the understanding of the nature of science. Three studies will be conducted. The first will be an in-depth evaluation of the program and Web site with a sample of 150 adult PBS viewers using a two-group post-test randomized study design. The second study will evaluate the outreach effort with diverse audiences at the local level prior to and during National Chemistry Week using on site observations, surveys, and interviews to capture participant feedback at local events. The third study will evaluate high school educators' use of the Teacher's Edition & Guide.
Ways of Knowing, Inc. is developing "The Writing Project," two one-hour television documentary programs about the science (the archeology and written history, anthropology, and cognitive science) of writing systems and, at the same time, about "creative writing," from cuneiform tablets to e:mail. The programs will show how writing is a different thing from speech, and how it did not evolve, like speech, but had to be invented. The goal of the project is to inform a wide, general audience about the most important technological invention since the beginning of civilization, to introduce them to the science of writing systems (grammatology), and to create an original "Introduction to Writing" for colleges and high schools. During this planning phase, the staff will conduct the research needed to bring order and focus to the topic and develop a treatment for presenting the topic in the two films. The PI and his colleagues would draw upon the wisdom of numerous experts in the field of science of writing including three world renowned scholars: William Bright, University of Colorado, Professor Emeritus, UCLA, and editor of "Written Language and Literacy;" Peter Daniels, author, scholar, lecturer on grammatology, and editor of "The World's Writing Systems;" and Victor Mair, Professor of Chinese at U-Penn. On the literary side, writers to be interviewed in the planning phase include Kurt Vonnegut, Elmore Leonard, and Helen Vendler. Specific costs involved in the nine-month planning phase include travel; producer, writer, and researcher fees; fees to consultants; and mini conferences of experts.
This project will be conducted by a team of investigators from North Carolina State University. The principal investigator proposes to examine the characteristics, motivations, in and out-of-school experiences, informal science activities, and career trajectories of 1000 science hobbyists and "master hobbyists." Master hobbyists are individuals who have developed science expertise and spend considerable free time engaging in science as a leisure activity. Master science hobbyists are found across most areas of science (e.g. birdwatchers, amateur astronomers). This research will determine who these individuals are, their career pathways, how they engage in science activities and what motivates, sustains, and defines their science interests. One of the particular goals of this research is to develop new understandings of how science hobby interests develop for women and underserved minorities. In the proposed research investigators will use the results of interviews and surveys to identify contextual factors that influence the motivational processes that, in turn, influenced choices of careers and contribute to ongoing choices in hobby and citizen science activities. Of interest in this study is how citizen scientists who are also serious hobbyists differ from master science hobbyists. Research on citizen scientists has shown that this group is highly motivated by collective motives (such as a desire to help others and further science), whereas this may not be the case with the master science hobbyist. Two groups will be sampled: a) birdwatchers and b) amateur astronomers. This sampling model will allow investigators to contrast their findings by: 1) those who have selected a science career versus those that did not select a science career, 2) those who participate in citizen science activities and those that do not, and 3) those who are birdwatchers (greater mathematical components) and those who are amateur astronomers (lesser mathematical components). Additional coding and analyses will examine any differences in the evolution of bird watching and astronomy hobbies. The results of this research will be examined in light of existing motivational and sociocultural models of career selection. This research will document differences in the perceived motivational elements that influenced master science hobbyists/citizen scientists to choose a science career or not. The results can inform federal, state, and local policies for supporting youth and adults engaged in free choice learning. Results of this research will inform the design of intervention/recruitment programs and ISE outreach initiatives. Potential audiences include ISE institutions (e.g. museums and science centers), organizations with links to STEM (e.g. scouts, boys/girls clubs) and pre- and college initiatives that seek to influence career choices and life-long science interests. The proposed cross-disciplinary approach will promote new understandings of complex issues related to motivation, retention, career selection, leisure activities, engagement with formal and informal educational environments, gender and ethnicity, communities of practice and changes in interests over time. Members of the advisory board have expertise in assessment and measurement and will work closely with the project team to conduct a detailed examination of methodologies and analyses at all phases of the project.
Independent Communications Associates will develop a five-part television public television series on light, optics, and perception, entitled "Light and Mind." The series explores both the outer, physical world of light and optics and the inner world of the mind that processes visual information. The programs examine the history of the subject as well as the frontiers of current research. The project is designed to be accessible to a wide range of audiences: the series is planned as a PBS primetime special aimed at adults while the ancillary educational materials are targeted to high-school students. During the first phase of planning the producers will work with their advisors, research and write a fuller treatment of the five episodes and a full script for the first program, create a budget, and develop an educational strategy and outline of the educational materials.