In March of 2016, the Exploratorium transmitted a live webcast of a total solar eclipse from Woleai, a remote island in the southwestern Pacific. The webcast reached over 1 million viewers. Evaluation reveals effective use of digital media to engage learners in solar science and related STEM content.
Edu, Inc. conducted an external evaluation study that shows clear and consistent evidence of broad distribution of STEM content through multiple online channels, social media, pre-produced videos, and an app for mobile devices. IBM Watson did a deep analysis of tweets on eclipse topics that
From October 2015 to July 2016, Smart Start Evaluation & Research conducted a formative evaluation of a full-length film festival cut of the film The Anthropologist in order to provide feedback that improves decision-making capacity for the film’s final edit, production design, and distribution strategies in line with the project’s goals (see p. 5).
SmartStart conducted focus group interviews with participants to 1) measure their initial impressions of the film and its content, and 2) provide feedback on content, edits, target audience, website, and ideas for distribution. SmartStart then
While interest in citizen science as an avenue for increasing scientific engagement and literacy has been increasing, understanding how to effectively engage underrepresented minorities (URMs) in these projects remains a challenge. Based on the research literature on strategies for engaging URMs in STEM activities and the project team’s extensive experience working with URMs, the project team developed a citizen science model tailored to URMs that included the following elements: 1) science that is relevant to participants’ daily lives, 2) removal of barriers to participation, such as