The lack of equitable access to science learning for marginalized groups is now a significant concern in the science education community (Bell et al. 2009). In our commitment to addressing these concerns, we (the HERP Project staff) have spent four years exploring different ways to increase diverse student participation in our informal science programs called herpetology research experiences (HREs). We wanted the demographics of participants to mirror the racial, ethnic, cultural, linguistic, and socioeconomic demographics of the areas where our HREs are held. To achieve this, project staff