This Broad Implementation media project (building upon prior NSF award 0639001) will address science literacy among Latinos via mass media, increasing the amount of Spanish-language science content available in the U.S., increasing the representation of Latino scientists in mainstream media, and expanding the knowledge base about Latino's interest and engagement in science. The STEM content will be based on the research conducted by the Hispanic scientists being interviewed and therefore includes a wide range of topics including astronomy, biology, physics, earth sciences, and engineering. The criteria for selecting the Hispanic researchers and the content is based on the importance of the research, how it is immediately relevant to a Latino audience, and how it draws on the indigenous knowledge system or ethnic pride for U.S. Latinos. Project deliverables include 150 audio-video interviews with Hispanic scientists distributed on both commercial Hispanic radio and TV stations, as well as public broadcasting and online. In addition to the broadcasts, social media tools such as Facebook and Twitter will be used to reach out and engage Hispanics. It is estimated that 300 Spanish-language radio stations will air the programs, resulting in 3 million radio impressions for each daily 60-second broadcast. Television broadcasts are estimated to result in another 2 million impressions per program. Project partners include the Society for the Advancement of Chicanos and Native Americans in Science (SACNAS); V-Me, a national Hispanic educational channel; KLRN, the San Antonio, Texas public television station that will provide the national PBS distribution; and DaGama Web Studio that will develop and implement the social media marketing plan to attract and engage Latinos online. Comprehensive evaluations of project deliverables and impact will be conducted by Informal Learning Solutions (video-audio formative evaluations), and Knight-Williams Research (summative evaluation of project impact). The Summative Evaluation Plan will focus on the programs\' overall appeal, clarity, and effectiveness in meeting the two key audience objectives in the proposal: (1) increasing familiarity with and understanding of science concepts among U.S. Latinos, and (2) demonstrating engagement activities such as talking with friends/family about the presented topics, and/or seeking out additional information. It will furthermore assess the extent to which listeners and viewers find the Hispanic researchers featured in the programs to be effective communicators and the importance they assign to hearing from Hispanic researchers themselves. It will look at whether and how the programs are effective selecting topics with immediate relevance to listeners'/viewers' everyday lives. Finally, the evaluation will gather information about listeners'/viewers' demographic and background characteristics, including their country of origin, degree of fluency in Spanish, reasons for preferring Spanish media, number of generations in the U.S., reasons for tuning into the programming, efforts to recommend the programs to others, and the likelihood of continuing to listen to or view the programs in the future.
A Fulldome Planetarium Show for Space Science: A Pilot Project was designed to immerse and engage middle school students (grades 5-8) in space exploration, comparative planetology and the importance of sustainability on our own planet. Morehead Planetarium and Science Center at the University of North Carolina at Chapel Hill led the project, which involved the development of a 27 minute fulldome digital planetarium show and supporting curricula. The project included advisors from NASA JPL, UNC’s Physics and Astronomy Department and the Wake County North Carolina Public School System. The show draws on discoveries by the Mars Exploration Rovers, Hubble Space Telescope and other NASA missions to compare and contrast geological, atmospheric, and other physical characteristics of the places visited by the show's main characters. The aims of the show are to provide an engaging learning experience that helps students understand the criteria used to classify Solar System bodies and appreciate the environmental conditions needed to support life as we know it. Further, the show aims to communicate why Earth - with a balance of systems and resources found nowhere else - is an "amazing oasis" in our Solar System. The Standards-Based Learning Activities for Middle School support and extend the content of the Solar System Odyssey show by providing clear, detailed ideas for pre- and post- visit lessons. The lessons center on Teaching about Technology Design, Integrating Science and Language Arts, Teaching about Environmental Systems and include science experiments, creative writing and vocabulary exercises, discussion and engineering design challenges. The lessons reference specific NASA missions, and some of the activities are modeled directly after previously produced NASA educational materials. The show and curricular materials have been translated and are available in Spanish.
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TEAM MEMBERS:
Todd Boyette
resourceprojectProfessional Development, Conferences, and Networks
The Fort Worth Museum of Science and History will partner with The Exploratorium and with three smaller science museums that have strong connections to rural and Spanish-speaking populations in Texas: Discovery Science Place, Loredo Children's Museum, and Science Spectrum to develop TexNET, a four-year project modeled on the Exploratorium Network for Exhibit-based Teaching (ExNET). TexNET builds on lessons learned from past exhibit outreach models and addresses the needs of small, rural partners for exhibits and capacity-building workshops. Each small museum partner will host a set of ten exhibits for one year. Exhibit topics are 1) motion, 2) weather and 3) sound. Workshops focus on inquiry learning techniques, science content, programming and workshop design, as well as the institutional needs of each partner. Based on feedback from formative evaluation, the project added three additional partners in its final year, the Children's Museum of Houston, the Austin Children's Museum, and the Don Herrington Discovery Center, and focused its remaining year on building institutional capacity around tinkering. Inverness Research Associates will conduct the project evaluation. They will examine the success of this project by looking at the effectiveness of the TexNET model, the success of the individual exhibit elements to engage rural communities, the effectiveness with which this project has enhanced the abilities of local rural communities to sustain their own educational improvements and the effectiveness of the training components in increasing the capabilities of the local museums to serve their rural audiences.
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TEAM MEMBERS:
Charlie WalterSamuel DeanJoe HastingsRobert Lindsey
The Children's Museum of San Jose, in collaboration with developmental psychology researchers at UC Santa Cruz (UCSC) and science and education staff of the UC Berkeley Museum of Paleontology (UCMP), is conducting a 48-month long project that focuses on children's use of evidence to construct scientific explanations. Key deliverables are: a 2,300 square-foot paleontology exhibit with an Evidence Central area three "evidence hubs" at the Children's Museum of San Jose, an educational Web site developed by UCMP, research on children's use of evidence conducted by Maureen Callanan's research group at UCSC, a "state of the children's museum field" study on varieties of perspectives on "science" and "evidence," and professional development experiences for staff at children's museums. Additional partners include the children's museums in Austin, TX, Madison, WI, and Providence, RI and local Vietnamese and Latino organizations in the museum's neighborhood. Randi Korn & Associates will conduct the program summative evaluation process and the "state of the field" study. The project identifies and will work to address two specific needs in the field: (a) a clearer sense of the developmental progression of children's understanding of evidence, and (b) a rigorous and systematic investigation of children's open-ended reasoning about evidence in a rich content domain (paleontology). The strategic impact goal is to build capacity in children's museums, enabling them to offer more evidence-based science learning experiences for their visitors.
This Communicating Research to Public Audiences (CRPA) proposal is based upon Dr. Melanie Stiassny's and her associates' taxonomic and biodiversity research of the fauna in the lower Congo River. The PI has used innovative hydrologic modeling, remote sensing, habitat mapping and spatial analysis to explore and explain the biological richness of this unique river system. The CRPA request will support the production of a short documentary film that will be produced and distributed by the American Museum of Natural History's high definition video current science program Science Bulletins. The video will be captioned in both French and Spanish to make it accessible to colleagues in Africa and Spanish-speaking students throughout the United States. In addition, the AMNH will host the PI presenting a public program about her research discoveries. This live program will be rebroadcast by the New York Academy of Science via their podcast series "Science and the City."
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TEAM MEMBERS:
Melanie StiassnyEdward GardinerVivian Trakinski
This planning activity will produce a prototype film on Spanish horses and conduct 10 focus group discussions to determine: audience interest, background knowledge, what viewers would like to see in this documentary, language barriers, cultural barriers, and how the film could be structured to help the public and teachers interact with children. The focus groups will target the follow groups: (1) middle school teachers, (2) elementary school teachers, (3) families with young children, (4) Hispanic families, (5) American Indian families, (6) youth ages 13-19, (7) horse lovers and those involved in horse activities, (8) senior citizens and individuals with disabilities, (9) documentary, museum exhibit and website production professionals, and (10) media and museum marketing professionals. The effort is intended to guide development of a PBS documentary, an interactive website, a companion book, and a museum exhibit on the origins, evolution, migration and impact of Spanish horses. STEM content in mathematics, genetics, paleontology, chemistry, evolution, and animal behavior, integrated with history, will be incorporated into the scripts for this diverse array of media platforms. The project also presents an opportunity to present in a very interesting and real sense the scientific process used for discovery. In addition to producing the prototype film and conducting focus group discussions, this planning grant will help to: clarify the responsibilities of all of the participants, especially the international participants; clarify the contributions from each discipline and scientist; plan in detail ways to achieve the greatest understanding with the anticipated diverse audiences; select the best geographic region, graphics, media, and animation; and establish realistic budgets and elements for production and post-production. Collaborators include: New Mexican Horse Project, New Mexico Museum of Natural History and Science, Habitat Media, University of New Mexico and Institute for Social Research, Cambridge University, Texas A &M University, Universidad Nacional Autonoma de Mexico, Selinda Research Associates, and PBS.
The California Science Center (CSC) developed the "World of Ecology," a 45,000 sq ft permanent exhibition that involves the large-scale fusion of interactive science exhibits with the immersive live-habitat concept of zoos, aquariums and botanical gardens.The focus for this project is the Extreme Zone, which will explore how species adapt to their environment. It contains four habitats: the Sonoran desert, deep sea hydrothermal vents, polar regions and rocky shores and will include more than 259 terrestrial and aquatic animal and plant species. The overall goal is to communicate that in every ecosystem the physical and living worlds are connected and shaped by the same fundamental ecological principles. It will be achieved through the integration of science center exhibits with immersive habitats on a large scale. This approach provides an interesting model for the science center, museum, zoo and botanical garden fields. The target audience is the 1.6 million annual CSC visitors, 57% of whom are from minority populations, with an emphasis on families, elementary and middle school students. In addition, CSC will enhance the exhibition through outreach programs that serve at-risk students. All audio-visual programs will be available in Spanish as well as English, and a Spanish language audio guide will be produced. Collaboration with the Santa Barbara Zoo will bring valuable expertise as well as enhance prospects for dissemination.
This planning grant award addresses the subject of cosmology using contemporary film technology. A screen play and film prototype will take viewers from the historical Big Bang phenomena to contemporary thinking on dark energy and matter. STEM disciplines incorporated within this project are mathematics, physics, biology, chemistry and geology, in addition to astronomy. An additional significant issue in this award will be the effort to form a network of dome and planetarium theaters. Such an organization could facilitate promotion and evaluation of this project and future projects. In the future, the network will be positioned to assess the differences in educational impact from large format flat screen, large format dome screen and planetarium dome presentations. Collaborations on this project include The Reuben H. Fleet Science Center, the Mathematics Science Research Institute, and advisors George Smoot and Saul Perlmutter of the Lawrence Berkeley Laboratory. Barbara Flagg is the project evaluator. Specific needs for the planning grant are to: 1. gather formative evaluation on audience parameters; 2. develop a short prototype film and a first draft of the screen play; 3. complete the advisory team; 4. translate the deliverables into Spanish language; 5. evaluate and bid the computer animation facilities; and 5. identify a network of dome and planetarium theaters for their evaluation.
The Conservation Trust of Puerto Rico, Cornell Laboratory of Ornithology, the Interdisciplinary Center for Coastal Studies, New York Botanical Garden, Puerto Rico Youth at Risk, Boy Scouts, and others implemented a citizen science program for age 12 and older. This project targeted local residents, visitors to Hacienda La Esperanza Reserve, and members of community environmental projects on topics including archeology and human impacts on local ecosystems; conservation and restoration of wetlands; and shoreline and costal processes.