In 2008, the WGBH Educational Foundation, along with the Association of Computing Machinery, was awarded a grant from the National Science Foundation, Directorate for Computer and Information Science and Engineering, under the Broadening Participation in Computing Program (NSF 0753686). The purpose of the grant was to develop a major new initiative to reshape the image of computing among college-bound high school students. Based on its market research results, WGBH developed a website and other resources that were intended for use by teachers, parents and students. Concord Evaluation Group