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resource project Media and Technology
The Center for Science and the Media is requesting $2,006,069, of a total budget of $5,597,518, to develop the Science and Technology News Network (STN2) that will produce science news segments to be used by local television stations in their news programs. The products delivered to the stations will include 90-second video news stories in two versions -- with and without voice-over; scripts that local newscasters can read on air; topical and regional tips sheets to help producers localize the stories; follow-up research and one-on-one support by the project staff; explanatory or science-angle sidebars; web stories to introduce upcoming TV stories and provide more in-depth coverage; and Internet support with resources important to local TV producers. The project also provides content to the abcnews.com science site and to ABC News One, the network affiliate news service. The science modules will produce segments in both English and Spanish. The PI and General Manager for the project is Eliene Augenbraun, a former research scientist with experience in management and media. The News Director and Co-PI is Ira Flatow. They will work with an advisory committee of scientists and science journalists.
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TEAM MEMBERS: Eliene Augenbraun Ira Flatow
resource project Media and Technology
The Self-Reliance Foundation (SRF) will implement a comprehensive three-year project that provides Hispanics with greater access to science resources and increases their participation in informal science activities. The Hispanic National Community Science Festivals Project makes optimal use of radio and print media, as well as the Internet, to deliver much-needed services to the families in their homes and communities. First, the SRF will partner with the Hispanic Radio Network (HRN) and the Hispanic Broadcasting Corporation (HBC) to reach major Hispanic markets in Los Angeles, Miami, Chicago, Dallas and Yakima, Washington. A community coalition, including members of the radio station, community organizations and science centers, will be created in each of the targeted locales to plan events and support the project. Radio broadcasts will include information on community science festivals organized by science centers in these cities. Daily science radio capsules will also be developed, produced and distributed nationwide. Topics for radio capsules will include parental involvement and participation in informal science activities, and pathways to science careers. The Self-Reliance Foundation will serve as a clearing-house for community science resources by establishing an 800 number-hotline and bilingual Internet site with referral information on science opportunities within the community. It is anticipated that the festivals alone will reach 100,000-200,000 visitors per weekend, while broadcasts have the potential to reach the majority of the U.S. Hispanic population of 32 million people.
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TEAM MEMBERS: Arturo Vasquez Robert Russell
resource project Media and Technology
Jim Metzner Productions is developing a means to broaden and deepen the reach and impact of the "Pulse of the Planet," the short-format science and nature radio series that is currently carried on approximately 300 stations. The plans are to develop and broadcast a Spanish-language version of the series and to continue production and increase the carriage of the short-format programs. In addition to broadcast radio, the series also will be available in RealAudio on the National Geographic Web site, and the project has its own Web site.
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TEAM MEMBERS: Jim Metzner
resource project Media and Technology
The Mount Washington Observatory is expanding the daily, nationally broadcast radio program, "The Weather Notebook." The two-minute programs inform an estimated 2.5 million weekly listeners about the science underlying weather. During this three-year phase of the project, the project will broaden the range of science content by deepening the connections of weather and climate with other scientific disciplines, especially earth systems science. The project also hopes to double the size of the listening audience by increasing the number of stations carrying the series. In addition, they will produce Spanish-language versions of the programs and distribute them through the Hispanic Radio Network. In response to listeners' requests for longer programs, the project will produce 20 to 30 approximately five-minute modules that will be broadcast in existing radio series such as "Marketplace" and "The Cultivated Gardener." Ancillary educational materials will be provided for students, teachers, families and others interested in further learning about topics included in the broadcast programs.
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TEAM MEMBERS: Peter Crane
resource project Media and Technology
The Self-Reliance Foundation (SRF) Conociendo Tu Cuerpo (Know Your Body) Hispanic Community Health Sciences Education project is an initiative designed to introduce Hispanic students and families to biomedical science and health education resources, and increase their participation levels in these fields. The educational goals of the project are to: (1) Encourage Hispanic undergraduate students to pursue careers in biomedicine and science through a mentoring program at the university level; (2) Inspire an interest in biomedical science among Hispanic elementary-age students and parents through community outreach activities; (3) Inform Hispanic parents about biomedical science education standards and academic requirements for pursuing biomedical and science related careers; and (4) Inform and inspire Hispanic students and their families about the biomedical sciences and related careers through a series of daily nationally broadcast Spanish-language radio capsules, and a nationally syndicated Spanish newspaper column. Conociendo Tu Cuerpo (Know Your Body) includes several key components: A model, Washington, D.C., area coalition of informal science, health, community, education, and media organizations that will publicize and provide hands-on health science activities at community festivals and other community settings; Hispanic undergraduate student health-science fellows to be trained and provided experience in facilitating health science activities; and nationally broadcast Spanish-language radio capsules that will cover topics in areas of biomedicine, research, education, and health-science careers. Parents and students will be able to access additional information about biomedical science opportunities and Hispanic role models in the biomedical sciences through the project's Conociendo Tu Cuerpo website and the bilingual 800 telephone help line promoted by 147 participating radio stations and 102 newspapers nationwide. The project will be supported at the national level through collaboration with the Hispanic Radio Network and the Pacific Science Center. The Washington, D.C., collaborative will include the Capital Children's Museum, local Spanish language radio stations, area universities, and health and community organizations. Development Associates, the largest American education and evaluation consulting corporation, will evaluate the project.
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TEAM MEMBERS: Robert Russell Liza Fuentes