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resource evaluation Media and Technology
To define the most effective format for the new SCIGIRLS television series, we commissioned Barbara Flagg of Multimedia Research to conduct a series of focus groups to evaluate sample SCIGIRLS TV videos. She presented a video of three girls who explore the wetlands in North Carolina. We created two versions of this video - one 10 minutes long, the other 18 minutes. The results demonstrated that a longer format is more appealing, as it allows the relationships among the girls in the video to unfold, permits viewers to get to know more about them, and allows their science activities to unfold in
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TEAM MEMBERS: Barbara Flagg Twin Cities Public Television Alice Bernard Valerie Knight-Williams
resource evaluation Informal/Formal Connections
Women in Science Scale-Revised (WiSS-R) is a revised version of the original tool - Women in Science Scale (WiSS), a 27-item Likert type scale created by Erb & Smith in 1984. For reference, please see Erb, T. O., & Smith, W. S. (1984). Validation of the Attitude Toward Women in Science Scale for Early Adolescents. Journal of Research in Science Teaching, 21, 391–397.
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TEAM MEMBERS: Steven Owen Mary Anne Toepperwein Carolyn Marshall Michael Lichtenstein Cheryl Blalock Yan Liu et al.