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resource project Media and Technology
Soundprint Media Center, Inc. and RLPaul Productions, produced a cross-media package that includes a website (capecosmos.org), radio programs, and museum-based family events related to the 50th anniversary of the Space Program. The project, Out of This World (OOTW), is a program that sought to stimulate interest in science by presenting the little known stories of African-Americans and women who contributed to the U.S. Space program, and to provide historical context for the scope and reach of the nascent aerospace science program. Through radio documentaries and collaborations with science centers and museums, including the Smithsonian's National Air and Space Museum (NASM), OOTW broke new ground in developing an integrated media project that reached different audiences. The deliverables included: three radio documentaries (; an educational DVD package with 20 video mini-documentaries, curator interviews with space research pioneers and a learning guide; an interactive website that recreates a space mission circa 1961, and a series of live two-way video conferences between NASM and some 14 partner museums and science centers. OOTW used the power of investigative journalism and the reach of public radio and local science museums to connect with adults and school-age children, to cut across demographic categories, and to include a significant number of minority and at-risk children.
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TEAM MEMBERS: Richard Paul Moira Rankin ANNA WEBB
resource evaluation Media and Technology
SciGirls is a new weekly public television series produced by Twin Cities Public Television and supported by the National Science Foundation. Twelve half-hour animated and live action shows are accompanied by web and outreach activities in the fields of science, technology and engineering (STEM). Multimedia Research, an independent evaluation group, implemented a summative evaluation of SciGirls television programming with a rigorous randomized controlled trial design comparing treatment and control groups. Girls entering fifth grade were assigned randomly either to a treatment group (n = 42)
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TEAM MEMBERS: Barbara Flagg Twin Cities Public Television
resource project Media and Technology
Norbert Wu and collaborators will create an extensive library of visual media documenting polar marine ecosystems in Antarctica. The PI will partner with the BBC to film and photograph images of marine life in Antarctica at McMurdo and the PI will also film at Palmer. Some of the video footage will contribute to the BBC Natural History Unit production, Life, to be released in 2010. The video and still imagery will also be used to extend the Underwater Field Guide to McMurdo Sound maintained by Scripps. The series of podcasts will profile women researchers at both McMurdo and Palmer. The Ocean Institute will use material as part of their polar science education curricula, "Girls in Ocean Science." Archived materials will be made available to both scientists and the public, and other interested publishing and broadcasting entities, including a number of existing IPY projects. The visual media produced during this project are designed for national and international distribution to enhance the legacy of the International Polar Year.
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TEAM MEMBERS: Norbert Wu
resource project Media and Technology
SciGirls is a multimedia project designed to encourage and empower more girls to pursue careers in STEM. It is a bold and unique experiment--the first television series on PBS designed specifically for girls aged 8-13. The approach is based on the findings of prior gender research. The television show and the Web site are integrally linked. Episodes are available for distribution on many of the newest digital platforms, e.g., Vimeo and iTunes for downloads, free of charge. SciGirls launched in February 2010 and reaches over 80% of the country. This project will support further research and development to advance SciGirls' online and outreach activities. Specifically, the deliverables include: (1) enhancement of the SciGirls website on pbs.org; (2) maintenance of the SciGirls Educator Networks and outreach to new partners; and (3) R&D on other media platforms. The project's two strategic partners are the National Girls Collaborative Project (NGCP) in Seattle and The Franklin Institute in Philadelphia. The NGCP links SciGirls with its network of 500 community-based science programs for girls, and The Franklin Institute coordinates an affiliate network of science museums to implement SciGirls' outreach activities. The project will also work with the Girl Scouts of America's new "Girl Scout Leadership Experience" program, which emphasizes STEM learning. The most significant web component is a social networking feature that allows girls who are interested in science to connect with peers across the nation. To date, there have been over 300,000 unique visitors and 20,000 registered "SciGirls."
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resource project Media and Technology
"Human +" is a collaboration among the New York Hall of Science (NYSCI), NSF Quality of Life Technology Engineering Research Center (QoLT ERC) of the University of Pittsburgh and Carnegie Mellon University, Oregon Museum of Science and Industry (OMSI), and the Institute for Learning Innovation. The project will engage engineers, educators, designers, and people with disabilities in a process of participatory design to create a 2,500 square foot traveling exhibition entitled "Human +". The STEM content is engineering, specifically the extraordinary technological advances being made to enhance human abilities. The project is making three significant contributions to the Informal Science Education (ISE) field: 1) It is a model of close integration of an NSF-funded engineering research center into an ISE project. (2) It engages people with disabilities, both as participants and audiences. (3) It broadens engagement with engineering as a participatory, creative, and socially important ISE undertaking. Project deliverables are: (1) a model for participatory design of ISE activities to generate innovation among engineers, people with disabilities, ISE professionals, and designers; and 2) a 2,500 square-foot traveling exhibition engaging the public in the science, technology, and social issues of human enhancement. Front-end evaluation will be conducted by OMSI to explore pre-existing knowledge and attitudes, integrating significant numbers of people with disabilities including veterans, young people, and older people. Formative evaluation will likewise be integrated with the participatory design process, with prototypes being tested both by audiences and by the core "Human +" participatory design team. Summative evaluation by Institute for Learning Innovation will address both the effectiveness of the participatory design process and the effectiveness of the exhibition in addressing the National Academy for Engineering goals for public understanding of engineering as a creative and socially engaged field. An estimated 700,000 visitors will experience the "Human +" exhibition at OMSI and NYSCI. In addition, OMSI will tour the exhibition through its extensive and diverse network of science centers, with 24 science centers having expressed interest as potential host sites. The Science Friday webcast/podcast will reach an estimated 1.3 million listeners. Public audiences will engage in the topic of engineering and better understand its importance to human existence through experiencing one compelling research area. The project team will work with the Veterans Administration and DARPA to engage veterans with disabilities both as participants and as audiences. The exhibit with its human-focused content will also stimulate interest among older adults and promote the engineering field to groups underrepresented in engineering such as people with disabilities, girls, and minority youth. The project places cutting-edge technology and engineering practice in a profoundly personal context. "Human +" will contribute to the empowerment of the great majority of people who have, or will have, disabilities during their lifetime and for those of us who care for people with disabilities.
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resource project Media and Technology
FETCH with Ruff Ruffman, produced by WGBH, is a daily half-hour PBS television series with accompanying Web and outreach activities targeted to 6- to 10-year olds. The program brings science learning to young children by uniquely blending live-action with animation, game show convention with reality programming, and humor with academics. The intended impacts of this new season are to 1) help the target audience, especially girls and minorities, develop an interest, knowledge and skills necessary to do science; 2) help kids develop the math skills and knowledge necessary to solve science and engineering problems; and 3) bring FETCH's unique brand of informal science learning to camps across the country. The requested funds will allow the project to expand the science curriculum with 20 new half-hour episodes and expand the Web site, focusing on three new science themes that highlight topics of interest to this age group: "Animal Universe," "Science of Art," and "Adventure Science." The Web site will include four new science-based Web games that will allow kids to create and post content of their own design and interact with other FETCH fans online. In addition, funds will support new educational resources for camps, including a Camp FETCH Guide. The project will continue to work with the project's established collaborators like the Boys and Girls Clubs, Girl Scouts of America, and YMCA, as well expand the outreach via new partnerships with the Center for Summer Learning at Johns Hopkins University and the American Camp Association. Christine Andrews Paulsen & Associates (CAPA) will conduct summative evaluation of both the television show and the Camp FETCH Guide.
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TEAM MEMBERS: Kate Taylor
resource project Media and Technology
SciGirls was a multimedia project to encourage and empower more girls to pursue STEM careers--the first PBS television series designed specifically for girls 8-13. Episodes were made available for distribution on the newest digital platforms, e.g., Vimeo and iTunes for downloads, free of charge. Strategic partners included the National Girls Collaborative Project (NGCP) and The Franklin Institute. The NGCP links SciGirls with its network of 500 community-based science programs for girls. The Franklin Institute coordinated an affiliate network of science museums to implement outreach. The project also wored with the new "Girl Scout Leadership Experience" program.
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