The National Museum of the American Indian, NY (NMAI-NY) contracted RK&A to conduct a two-phase formative evaluation of the museum’s upcoming Native New York exhibition. The study’s objectives for walk-in visitors and teachers were to understand their baseline knowledge, what piques their interest, potential barriers (confusion or misunderstanding), strategies to help make personal connections, and how/if they understand exhibition outcomes (such as appreciate who Native Americans are today and understand that Native peoples have powerfully shaped and defined New York’s geography, economy, and
From October 2015 to July 2016, Smart Start Evaluation & Research conducted a formative evaluation of a full-length film festival cut of the film The Anthropologist in order to provide feedback that improves decision-making capacity for the film’s final edit, production design, and distribution strategies in line with the project’s goals (see p. 5).
SmartStart conducted focus group interviews with participants to 1) measure their initial impressions of the film and its content, and 2) provide feedback on content, edits, target audience, website, and ideas for distribution. SmartStart then