The National Museum of the American Indian, NY (NMAI-NY) contracted RK&A to conduct a two-phase formative evaluation of the museum’s upcoming Native New York exhibition. The study’s objectives for walk-in visitors and teachers were to understand their baseline knowledge, what piques their interest, potential barriers (confusion or misunderstanding), strategies to help make personal connections, and how/if they understand exhibition outcomes (such as appreciate who Native Americans are today and understand that Native peoples have powerfully shaped and defined New York’s geography, economy, and