In this article, Jacksonville State University's Stephen Bitgood discusses visitor variables --how these variables influence other visitors and the visitation experience. This report focuses on findings from a study of attitudes toward animals conducted at the Birmingham Zoo. This study focused on the impact of particular variables, including education, gender, leisure reading and knowledge about the subject matter.
Document
TEAM MEMBERS
Citation
ISSN
:
0892-4996
Publication Name:
Visitor Behavior
Volume:
7
Number:
3
Page Number:
7
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