In the summer of 2010, the Denver Museum of Nature & Science (DMNS) spearheaded an effort to bring together a group of Denver Metro Area cultural institutions as part of an informal network of professionals interested in visitor evaluation (hereafter referred to as “the Network”). The founding purpose of the Network was to utilize the existing resources of DMNS to build evaluation capacity in other institutions, share instruments and data between cultural institutions, and to embark on citywide evaluation projects that would be of benefit to all institutions involved in the group. The Network it would also be beneficial to collect visitor demographics across sites using a self-administered survey. In order to ensure maximum comparability across the varied institutions, the Network agreed to conduct a pilot study at eleven institutions over the course of one weekend, providing a snap shot in time of who visits Denver cultural institutions on any given weekend. The participating cultural institutions were: Butterfly Pavilion, Buffalo Bill Museum & Grave, Children’s Museum of Denver, Colorado Railroad Museum, Denver Art Museum, Denver Botanic Gardens, Denver Museum of Nature & Science, Denver Zoo, Littleton Historical Museum, Molly Brown House Museum, and Wildlife Experience.
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