Value for Money: How to think about earned revenue

I hear a lot about how we need a new business model for museums or that the current business model is broken. We have business models; we just may need to evolve them. For museums, continuing revenue comes from four sectors (Visitors and Program Customers, both earned revenues, and Public and Private Supporters, both support revenues), each with its own interests. This article focuses on earned revenue opportunities and how to think about them, particularly those available to children’s museums.

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