Lemur Forest Exhibit Summative Evaluation

The San Francisco Zoo's new Lemur Forest Exhibit is successful on almost every measure of visitor experience, education and inspiration. A summative evaluation, consisting of pre- and post-visit testing, and a tracking and timing study confirms that cued visitors gain knowledge about lemur types, lemur behavior, lemurs' endangerment status, and lemurs' land of origin. Visitors also demonstrate enhanced appreciation for lemurs and emotional connection to them post-visit. While many pre-visit respondents are inclined to value protecting lemurs and their environment, post-visit responses that favor lemur-related conservation are stronger and more numerous. Half of all post-visit respondents specified that they felt more strongly about these issues than they did prior to the visit. This report includes entrance and exit surveys and the tracking and timing data collection sheet.

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