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Project Descriptions

Collaborative Research: Pathways Project - Enhancing Climate Change Communication between Broadcast Meteorologists and Viewing Audiences

October 1, 2012 - September 30, 2014 | Media and Technology, Public Programs, Professional Development, Conferences, and Networks, Informal/Formal Connections

This Pathways project responds to the high level of public skepticism about climate change science despite strong scientific consensus. In 2010, two George Mason University / Yale University polls became headline news in mainstream media (such as the NY Times and NPR) when they reported that 50% or more of our broadcast meteorologists and TV news directors are skeptical about global climate science. A full 30% of TV broadcast meteorologists, who are largely untrained in disciplines other than meteorology and weather forecasting, denounce anthropogenic global warming (AGW) as a hoax or a scam. Such polls strongly suggest that the general public trusts media statements over scientific facts, despite position statements acknowledging dominantly human responsibility for global warming in the past 50 years from nearly every U.S. professional society dealing with Earth sciences. Climate literacy in citizens and policy makers is essential for advancing responsible public policy on energy legislation, carbon emission reductions, and other climate change issues, and TV broadcast meteorologists have great potential for enhancing that literacy.

Funders

NSF
Funding Program: ISE/AISL
Award Number: 1222752
Funding Amount: $106,192
NSF
Funding Program: AISL
Award Number: 1222521
Funding Amount: $143,774

TEAM MEMBERS

  • 2013 07 09 Linked in profile
    Principal Investigator
    Plymouth State University
  • Mary Ann McGarry
    Co-Principal Investigator
    Plymouth State University
  • REVISE logo
    Principal Investigator
    Bentley University
  • David Szymanski
    Co-Principal Investigator
    Bentley University
  • Helen Meldrum
    Co-Principal Investigator
    Bentley University
  • Rick Oches
    Co-Principal Investigator
    Bentley University
  • REVISE logo
    Contributor
    Plymoth State University
  • Discipline: Climate | Education and learning science | Life science | Nature of science | Social science and psychology
    Audience: Undergraduate/Graduate Students | General Public | Educators/Teachers | Scientists
    Environment Type: Media and Technology | Broadcast Media | Public Programs | Community Outreach Programs | Professional Development, Conferences, and Networks | Professional Development and Workshops | Informal/Formal Connections | Higher Education Programs

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