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Peer-reviewed article

After 70 Years of Audience Research, What Have We Learned? Who Comes to Museums, Who Does Not, and Why?

January 1, 1993 | Exhibitions
In this paper, evaluator Marilyn G. Hood of Hood Associates examines 70 years of audience research and what we know about frequent visitors versus occasional visitors. Hood recommends broadening evaluators' perspective of visitor research to include literature from the fields of sociology, leisure science, consumer behavior, and psychology.

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  • Marilyn Hood
    Author
    Hood Associates
  • Citation

    ISSN : 1064-5578
    Publication Name: Visitor Studies
    Volume: 5
    Number: 1
    Page Number: 16
    Resource Type: Research Products | Reference Materials | Conference Proceedings
    Discipline: Education and learning science
    Audience: General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Exhibitions

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