Visitor Response to a Native Plant Habitat Exhibit

In this article, Richard Schulhof of The Arnold Arboretum of Harvard University discusses findings from a study at the North Carolina Botanical Garden that assessed to what extent visitors appreciate and explore the native habitat exhibit environment, and, more importantly, identify the factors influencing their response to it. This study utilized exit interviews, unobtrusive observation of visitors and visitor-employed photography to analyze visitor response.

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