Understanding and Influencing Word-of-Mouth

Date: 
Sunday, January 1, 1989
Resource Type:
Peer-reviewed article | Research Products
Environment Type: 
Public Programs, Museum and Science Center Programs, Exhibitions, Museum and Science Center Exhibits
Audience: 
General Public | Museum/ISE Professionals | Evaluators
Discipline: 
Education and learning science
Organization:
Henry Ford Museum & Greenfield VIllage
Description or Abstract: 

In this article, G. Donald Adams of the Henry Ford Museum & Greenfield Village discusses the influence of positive word-of-mouth on motivating attendance at museums and other visitor attractions. Adams shares an example of a word-of-mouth situation and how assessments made at various stages in the process can help a museum plan public programs that create positive impressions.

Citation
ISSN:
1064-5578
Publication Name: 
Visitor Studies
Volume: 
1
Number: 
1
Page Number: 
51

Team Members

G. Donald AdamsG. Donald AdamsAuthor

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